Unlocking Data Enrichment in Marketing

If you want to know what data enrichment in marketing means, this article is the best source. In the end, you will also learn more about the leading data enrichment platform in the market, helping you save time and resources.

What Is Data Enrichment in Marketing?

Data enrichment is the process of adding additional information and details to our existing data to make it more comprehensive and inclusive for businesses.

Marketers enrich and enhance their data to boost their marketing efforts by getting deeper insights into their target audience. The data enrichment process in marketing leads to more conversation rates and, finally, more sales.

For example, I only have the names and domains of one thousand companies in my CRM; with the help of business data enrichment and data appending, I can find and add more data about them and make my CRM data more complete.

There are various details and contacts that can be added to my CRM, including their emails, phone numbers, social media links, number of employees, products or services, industries, revenues, and more.

The data enrichment process simplifies our connection with leads as we have more communication ways available. Instead of focusing only on email, you can send messages via LinkedIn or other social networks. You can also call leads directly instead of waiting long to see your message.

Why Is Data Enrichment Important?

Enriched data and higher-quality information cause improvements in your decision-making. Based on complete data, you can decide more easily and efficiently.

You have deeper insights about leads’ preferences, behavior, and trends. Based on this data, you can tailor your messages and offers to get more responses. Personalization leads to more communication. If you enrich your data with fraud-detection information, you can increase safety and reduce the risks of fraudulent activities.

Enriched data helps you connect with customers via more communication channels. Instead of using a simple email, you can connect with them via various social media networking channels or even call them directly.

Enriched data can help you segment your leads and customers based on various criteria, like age, sex, education, etc. Then, you can run a campaign based on these segmentations.

Today, CRM data enrichment is more important than any time before. If you want to run segmented, tailored, and personalized campaigns through various communication channels, you need to enrich your customer data.

With only a list of names and emails, you cannot segment your customers and run personalized marketing campaigns. You can only send cold emails to all of them!

However, after data enrichment, you can segment them based on their age, sex, education, salary, or many other factors. And you can personalize your messages based on this data. You will also have more communication channels, such as LinkedIn or phone numbers.

What Are the Steps to Data Enrichment in Marketing?

Data enrichment in marketing involves various steps, including:

1. What Is Your Goal?

First of all, you need to know what objectives you want to follow in data enrichment. You should clearly write your goals.

Do you want to enrich data for better customer segmentation, or are you looking for more methods of communication with leads? Are you focusing on personalization or just on getting more communication channels?

2. What Are the Info Gaps?

Afterward, you should find the gaps in your CRM or customer lists. What information does your CRM lack? You may have all the contact information but do not have some details like the industry or location of companies.

You may also have details about individuals, like their education, skills, etc., but you do not have their complete list of contacts.

3. What Is the Best Enrichment Source?

After finding the gaps and the data you need to add to your CRM, it’s time to find the best strategy to complete your CRM.

Various data enrichment techniques are available. Some of them are manual, and some enrichment techniques are automatic.

By manual data enrichment, we mean that you search for each parameter on Google or other search engines to find the required data. This process is time-consuming and prone to errors.

For instance, you have 1000 companies in your CRM with only their names and domains. If you want to manually find their emails, phone numbers, social media links, revenues, industries, locations, and employee data, how much time will be wasted?

Instead, we suggest automatic data enrichment tools like CUFinder. It finds all this data on a large scale and immediately. CUFinder plays a crucial role in time-saving. Third-party data providers and enrichment platforms are quick and work based on AI technology. These resources verify data to ensure the accuracy of the enrichment data.

4. How Do You Integrate Data with your CRM?

If you find data manually, you need to enter them in your CRM one by one, which is prone to duplications and errors.

But if you use automatic tools like CUFinder. You can connect CUFinder with your CRM seamlessly to transfer data. CUFinder integrates with HubSpot, Salesforce, SalesLoft, Zoho, Copper, Close, Pipedrive, Outreach, Zapier, etc.

Is Data Enrichment the Same as Data Cleansing?

Data enrichment and data cleansing are two different concepts. As mentioned before, the first one refers to the process of adding additional data to your CRM and customer list to complete it.

The second refers to finding errors and mistakes in CRMs and customer data to make a clean list. These errors can contain duplicates, inconsistencies, typographical issues, incomplete data, etc.

For instance, mistakes in email syntax are common in CRMs. And as you know, even one mistake in email syntax makes it undeliverable. Data cleansing finds all these errors and removes them in bulk.

CUFinder: Your Final Solution for Data Enrichment Needs

Established in 2019 in Germany, CUFinder is a business data enrichment and lead generation platform. It is professional in company and contact search and enriches CRMs with additional data.

CUFinder can improve your marketing in the blink of an eye with its easy-to-use and effortless tools. It is one of the best practices for data appending and enhancement, and it requires no time or energy.

CUFinder has over 30 enrichment services, some of which are introduced below:

• Email finders: It has various email finders to find the emails of companies, employees, and decision-makers in bulk and real-time.
• Free email verifier: CUFinder’s free email verifier checks the accuracy of emails in various ways, including DNS lookup, SMTP verification, or syntax checkup.
• Phone finders: It can find the landline and cell phone numbers of companies and individuals in no time.
• Domain finder: CUFinder is capable of instantly extracting the website addresses of companies in bulk.
• Social media finders: it has various tools for finding the social media URLs of companies and people, including their LinkedIn, X, Instagram, Facebook, YouTube, etc.
• IP and Rank Finder: CUFinder can find the IPs and the SEO ranks of pages in real time.

Why do we recommend CUFinder instead of manually enriching data?

• CUFinder has the most complete database of leads, with over 262 million companies and 429 million individuals.
• Data accuracy and precision in CUFinder is over 98%. Rigorous verification algorithms help CUFinder to gain the highest accuracy rate.
• The CUFinder dashboard is intuitive and user-friendly. With a minimum of clicks, you can get whatever data you need from CUFinder.
• CUFinder data enrichment tools are quick. There is no need to waste time and wait a long time for the results. CUFinder finds the data in no time.
• Benefitting from a responsive and dedicated support team, CUFinder has the highest rank for customer experiences on G2.
• CUFinder has flexible and transparent pricing plans. We recommend you use your free trials in CUFinder to see how seamlessly you can enrich your CRM!

With all these capabilities and achievements, are you still a fan of manual data enrichment, or do you prefer to try third-party data enrichment tools? If you like automatic data enrichment in marketing, it’s time to try CUFinder for free!