Looking to inform and educate your network with your up-to-date email newsletters instantly? Luckily, I’ve got just the thing to help: Email marketing newsletter templates. They are one of the most vital and effective tools in a marketer’s toolbox. 📰
Want to know how to create a highly engaging and professional newsletter template? No worries. In this article, I’ll discuss the best practices and tips for creating one. Also, I’ll introduce the 6 top resources to find the best free email newsletter examples.
So, let’s get started. 🏁
What Is Email Newsletter Marketing and Why Is It Important?
It’s no secret that email marketing is still a very effective and efficient way to reach out to customers and market in today’s digital marketing world.
However, email marketing success depends on building and nurturing a targeted list of active subscribers. One of the best solutions to achieve this goal is to send subscribers email newsletters regularly.
According to the Content Marketing Institute, over 31% of B2B marketers consider email newsletters the most effective channel to nurture leads. Additionally, in 2022, over 83% of businesses sent email newsletter campaigns to generate high-quality leads.
An email marketing newsletter is a type of email subscription in which messages are sent periodically at a specific time. 📜
Newsletters inform your audience about the latest news, newly published articles, product offers, e-books, and updates related to your business’ products and services.
In general, using an email marketing newsletter strategically helps you achieve the following purposes:
- Promote products or services and upcoming events
- Share the latest company news
- Offer opportunities to demonstrate value
- Highlight the best articles on your website
- Create and boost brand awareness
- Build loyal customers through ongoing engagement
- Drive traffic to your website or blog
- Generate qualified leads and nurture them
- Reduce your unsubscribes and improve your ROI
Why Use Email Newsletter Template
Now that you know what an email newsletter is and why it matters, it’s essential to use a template to make starting your newsletter easier and faster.
Using an email newsletter template, you don’t have to create your email newsletter from scratch. It allows you to slot in your images, logo, content, as well as brand colors to make it your own and keep the overall look consistent from month to month (or week to week).
How Do I Create an Email Newsletter Template?
This section mentions all the points you should consider while creating email marketing newsletter templates. This helps you improve email responsiveness, click rate, engagement, brand awareness, customer loyalty, conversion rates, and ROI.
1. Start with a Fully Featured, Professional Format
If you want to get the most out of your email newsletters, you need to find a format that works. A perfect newsletter email format should include these components:
- Subject line: Start with a smart and compelling subject line.
- Branded header: Include your company name and logo.
- Background: Set the background color to match your branding purposes.
- Attention-grabbing headline: Keep it striking, catchy, and relevant to your audience.
- Copy: Keep it positive, upbeat, engaging, factual, and with a helpful tone & voice.
- Call to action (CTA): Add a clear CTA button to your email to drive traffic to a website or product link.
- Footer: Include contact information for your business, such as a mailing address, physical address, or web address.
2. Choose The Right Subject Line
The subject line of your email is the gateway to the body of your newsletter. It’s the first part of an email template that a subscriber sees when they open their inbox.
So, try to focus specifically on the subject line. As mentioned earlier, your email subject line should be relevant to your newsletter’s content and quickly grab your audience’s attention.
Most importantly, your subject line should be personalized, meaning it includes the recipient’s name.
It’s interesting to note that reports show that subject lines that include the subscriber’s name are 18.3% more likely to be opened than others.
3. Keep it Concise and Handy
Nobody likes opening a newsletter only to see a wall full of text. Your messages should be short and sweet so recipients can instantly skim them and get the relevant and helpful information they need.
4. Optimize Your Email Newsletter Size
When sending email newsletters, it’s important to make sure you’ve taken factors like the width, height, and resolution of the emails into account.
Adjust the dimensions of your email newsletters for a comfortable reading experience on different devices, such as mobile, desktop, and email clients.
The standard and ideal width for email newsletter templates is around 600-800px with 30px of body padding on each side.
5. Use Personalization Tokens & Smart Content
Subscribers prefer to open email newsletters in their inbox that are written just for them.
For a newsletter to feel truly personal, it needs to be fully and intelligently personalized to the recipients and written according to their needs and interests.
Follow these strategies to personalize your newsletter content:
- Segment your email list into specific and common groups.
- Use personalization tokens to greet recipients by name or refer to specific topics like their birthday wishes.
- Create intelligent content that’s tailored to your subscribers’ needs, interests, and preferences and unique from other recipients, such as relevant CTAs.
6. Add Content Blocks
Divide your newsletter template into content blocks. This lets you organize different types of content, such as text, images, buttons, and social media URLs, in the right spots.
You can use email marketing editors or platforms that help you easily add and arrange content blocks within templates.
7. Opt for a Suitable Layout
Choose a layout that suits your content and design preferences.
Currently, the most common email newsletter layouts that are easy to read and work well for mobile responsiveness are single-column layouts. However, depending on the designer’s creativity, other layouts, such as two-column or grid layouts, can be created.
8. Optimize Your Newsletter for Mobile
Global statistics show that over 7.21 billion people worldwide use smartphones by 2024.
If your newsletter isn’t mobile-friendly, it can frustrate subscribers with issues like unclickable buttons, incorrect text, or missing images, leading to unsubscribes.
Responsive email newsletters adapt seamlessly to desktops, tablets, and smartphones. This provides a consistent user experience.
9. Explore A/B Testing
If you want to know how to better reach your audience or current subscribers through your email newsletters, you should learn about A/B testing.
A/B testing is the most effective solution to determine which email newsletter formats or templates work best for your specific audience.
10. Pick an Appropriate Email Marketing Provider
Find an email marketing platform that allows you to use & customize templates for your email newsletters.
There are popular platforms on the digital market that provide a variety of pre-designed templates that you can adjust to match your brand. Below, we’ll review the best free email newsletter template providers. So keep reading.
🎁 Bonus Tip. Use Email Finder Tools to Target the Right Audience
With all the tips I’ve shared above, if you’re looking to dramatically improve your chances of creating a winning email marketing newsletter strategy, CUFinder can help. So how?
You may be following all the steps & all the key points, but if you’re not sending your emails to the right audience, you won’t get any results. However, great success depends on reaching the high-quality & qualified leads. That’s where email finder & verification tools like CUFinder come in.
These tools help you identify and connect with the most relevant prospects and ensure that your campaigns are reaching the right audiences. As a result, this can increase open rates, engagement, and conversions.
🚀 Ready to power up? Try CUFinder today to see how it can help you succeed in your email marketing campaigns.
💡 Enjoyed this article so far? You may also be interested in: The most effective email marketing trends and ideas for 2025. Check it out to find out where to start successful email marketing ideas.
The Best Free Resources to Find the Perfect Email Marketing Newsletter Templates for 2025
Selecting the right email newsletter template is a significant step in building impactful communications with your audience. Looking for the best email newsletter templates?
The good news is that there are a lot of email newsletter tools in the market that provide free email newsletter templates. By using them, you can create a ready-made and customized email newsletter template in no time and make your email campaigns easier and more effective.
Now, let’s start by comparing 5 of the top newsletter template generator platforms in a table. ⤵️
1. Canva
Canva is a free-to-use online graphic design software. This tool helps marketers grow their brands with creating social media posts, websites, presentations, videos, templates, posters, logos, and more. ⤵️
📌 Main features
- Unlimited access to 100+ million templates, graphics, etc.
- Clean up unwanted details fast with Magic Eraser
- AI-powered efficiency to create on-brand copy, video-editing, design-text personalization, and templates
- Create eye-catching stories with a curved text generator
2. Beefree
Beefree is a great go-to HTML email template builder that helps small, medium, and large businesses scale to speed up their email creation workflow. ⤵️
📌 Main features
- Cover all design tastes by offering diverse categories
- Offer over 1,700 free email templates
- Access the large collection of free, ready-to-send templates
- Provide multi-brand environments and customized configurations
3. GetResponse
GetResponsive is a powerful and simplified email marketing tool for sending emails, creating pages, and automating email marketing, such as autoresponders. ⤵️
📌 Main features
- Autoresponders and unlimited newsletters
- Newsletter revenue statistics and dedicated reporting
- Landing page & email templates
- Signup forms & popups
- Predictive email delivery
4. Mailchimp
Mailchimp is one of the best email marketing tools that provides a library of pre-made and personalized newsletter templates, including mobile-optimized and conversion-driving designs built by trusted experts. ⤵️
📌 Main features
- Custom-coded & pre-built email newsletter templates
- An AI-assisted email design tool to build subject lines & body copy
- Dedicated personalized onboarding
- Predictive segmentation and A/B testing
5. Kit
Kit (formerly ConvertKit) is an email operating platform for creators looking to grow their audiences, create custom emails, automate email campaigns, and more. ⤵️
📌 Main features
- Intuitive popup and signup form builder
- Audience tagging and segmentation
- Newsletter reward referral system
- Newsletter feed and website
- Subscriber engagement scoring
6. HubSpot
HubSpot is an all-in-one marketing platform that helps businesses grow through marketing techniques and automation. This platform offers a great collection of free email templates that marketers can use for their next marketing email. ⤵️
📌 Main features
- Personalized newsletters in bulk
- Built-in analytics & reporting dashboards
- Visual & smart newsletters without technical expertise
- Access to comprehensive CRM platforms
To Wrap Up
In a nutshell, email marketing newsletter templates are important for businesses and marketers to achieve their marketing goals faster and more easily in a targeted manner.
In this article, I talked about the importance of email newsletters and their formats, how to create a good template for newsletters, and finally introduced the top sources that provide newsletter templates.
FAQs
1. What is the best template for an email newsletter?
The best email newsletter template is one that is clean, readable, and responsive, mobile-friendly, and includes clear sections, such as subject lines, headlines, visuals, body, and headers & footers.
2. How long should an email newsletter template be?
An ideal newsletter template should be short, with a maximum of 3-5 sections, including clear and distinct CTAs.
3. What should be in newsletter content?
Your newsletter can contain weekly content digests, recent interviews with industry experts, in-depth guides or ebooks, sales news, promotions, upcoming deals, and case studies & testimonials.
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