In today’s data-driven world, having quality and accurate data is a necessity. Hence, businesses are constantly looking for ways to enhance their database. This is where the role of data enrichment services can be prominent in accelerating the data enrichment process.
There are a lot of automated platforms that can help you enrich your data. If you know more about them, as well as how to pick the right data enrichment tools, keep reading.
Table of Contents
What Is Data Enrichment?
Data enrichment is the process of enhancing existing datasets with additional information to provide more quality and accuracy.
This additional data can include demographic, firmographic, geographic, behavioral, contact information, social media profiles, and more.
By enriching their data, businesses can gain a deeper understanding of their customers, prospects, and leads. This enables more informed decision making and finally closes more deals.
With data enrichment services, you can supplement any data you have with the database of data enrichment providers.
What Are the Benefits of Data Enrichment Companies?
Data enrichment services enhance your data records in a multi-step process that includes collecting relevant data, appending new data to existing records, cleansing inaccurate data, validating and updating all of your data, and integrating these data with your CRMs.
Data enrichment services offer several benefits to businesses, as follows:
1. Increase Conversion Rate and Better ROI
With the deeper insights you gain from your target audience through data enrichment services, you better understand market trends and your customers’ behaviors. This makes your marketing campaigns more targeted. As a result, this drives higher engagement & conversion rates and improves your return on investment (ROI) as well.
2. Access Consistently Updated Database
By enriching the data, you can continuously access an up-to-date and high-quality database. Data enrichment services help to identify and fill in missing data, correct inaccuracies and errors, and augment new data in your database.
3. Speed up Productivity and Pipeline Efficiency
Data enrichment helps sales and marketing teams make their campaigns more targeted by providing up-to-date and accurate information. This saves time, money, and resources, as well as rapidly increases the productivity and efficiency of your pipeline.
What Are the Criteria for Choosing Data Enrichment Services?
Choosing the right data enrichment service is very important to improve the quality and usefulness of your business data. Well, now the question may come to your mind, how to opt for the data enrichment service that works well?
When picking a data enrichment service, consider accuracy, data sources, cost, ease of integration, and so many other things. Let’s explore these key metrics together:
1. Quality and Accuracy
When it comes to data, quality is always better than quantity. The more quality and accurate your data is, the more precise your analysis will be, the more targeted your marketing campaigns will be, and so the more sales you will have.
2. Scalability
As businesses grow and their marketing campaigns expand, so do their data needs. Hence, a data enrichment service must be scalable. This means that it should be able to handle large amounts of data without compromising its performance.
This is also impossible without having a large database and automation that quickly provides large volumes of first-party information.
3. Integration
Data enrichment tools can instantly integrate with various CRMs. They automatically enrich additional and existing records in CRM platforms with updated actionable data, such as demographics, firmographics, geographics, and more.
With CRM data enrichment services, you can save your time, money, and energy.
4. Compliance
To protect data privacy and security today, international regulations, such as GDPR and CCPA, have been established for collecting, storing, and enriching individuals’ and companies’ data. Therefore, data enrichment companies must commit themselves to ensuring the protection of their customers’ sensitive information.
5. Prices
Another factor that can be key in choosing a data enrichment platform is their pricing plans, which should be adjusted according to businesses’ budgets and needs.
While cost-effectiveness is important, businesses must also consider the overall value and ROI provided by the service.
6. Satisfaction
One of the key criteria that can be important in choosing a good data enrichment tool is to check their popularity and how satisfied their customers are with them. To know the level of satisfaction and popularity of enrichment tools, you can see their ratings and customer reviews on the G2 website.
Why Are Data Enrichment Services Recommended?
Data enrichment services are recommended because they enhance the quality and usefulness of existing datasets. By appending additional data fields, cleaning and validating existing data, and enriching records with external sources of information, these services help businesses gain deeper insights into their customers, prospects, and market trends. This leads to more targeted marketing campaigns, better customer segmentation, and improved decision-making. Data enrichment also ensures data accuracy and relevance, reducing errors and redundancies that can negatively impact business operations.
The 5 Top Data Enrichment Services
Now, let’s take a look at five data enrichment services that excel in the metrics we mentioned in the previous section.
1. CUFinder
CUFinder is one of the best data enrichment companies known for data enrichment solutions with its high accuracy rate and user-friendly interface.
Their top data enrichment solutions include company name to domain, contact name to LinkedIn, person & company email finders, company & person phone finders, domain to IP, CRM data enrichment, and more.
They enhance, collect, clean, append, and update data.
Top Features
- The best contact and company data enrichment services (+27 services)
- The NAM, EMEA, and APAC coverage
- The lowest prices
- GDPR and CCPA compliance
- The highest data accuracy rate (+98%)
- The largest database of contacts and company information for +419 M contacts and +262 M companies
- The simplest and fastest integration with the most popular CRM systems
- Free credits
- The best UI and UX design
- Unlimited free email verification
- CSV export
Pricing Plans:
It starts at $34 for 1000 credits per user per month.
G2 Rating:
4.8 out of 5 stars
2. Apollo
Apollo is a sales intelligence and enrichment platform that identifies inaccuracies and missing data with its data enrichment solutions, such as Data Health Center and Enrich.
Top Features
- Automated contact data enrichment
- Compliance with CCPA
- Salesforce and HubSpot integration
- CRM data enrichment
- Automated sales outreach and engagement
Pricing Plans:
It starts at $49 per user per month.
G2 Rating
4.8 out of 5 stars
3. ZoomInfo
ZoomInfo is a great business data platform often known for its strong coverage in the US. It offers solutions for data enrichment, as well as marketing and sales operations.
Top Features
- API and webhooks enrichment
- B2B contacts and the company’s data enrichment
- Database of +275 M business information (B2B contacts and companies)
- Deep insights into firmographics and technographic
Pricing Plans:
You need to request and fill out a form to find out their plans’ prices, but they usually start at $14,995 per year.
G2 Rating
4.4 out of 5 stars
4. Lush
Lusha is a great data enrichment platform that enriches users’ current data with relevant contacts based on their ICP. This automation tool fills customers’ CRMs with fresh contacts.
Top Features
- Offers B2B contact data for +120 M contacts
- CSV enrichment
- CRM enrichment and integration
- GDPR, CCPA, and SOC2 compliant
- LinkedIn and Chrome extension
- High- intent data
Pricing Plans:
It starts at $36 per user per month.
G2 Rating
4.3 out of 5 stars
5. Clearbit
Clearbit is a B2B marketing platform that focuses on data enrichment solutions. It updates sales records and website activities and verifies contact data via its Salesforce enrichment app.
Top Features
- B2B contact and company enrichment
- Intent-based outreach
- GDPR & CCPA compliant
- Automatically data refreshing
- HubSpot native data provider
- Customer segmentation
Pricing Plans:
Their prices are not available on the website, and you need to contact their sales team to get the relevant price based on the volume and size of your data.
G2 Rating
4.4 out of 5 stars
In Closing
In short, in this article, we explained the concept of data enrichment, its benefits, and the criteria for choosing suitable platforms. Finally, we discussed five leading data enrichment services, such as CUFinder.
Try our data enrichment services for free right now and get your most valuable prospects and ideal customers.
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