Are you looking to increase your email marketing campaigns and maximize your targeted lead generation in the year ahead? In this guide, we’ll cover 15 winning email marketing lead generation tips 2024.
Before we learn the best 2024 email marketing methods for lead generation, let’s review what email marketing lead generation involves and why it matters.
What Is Email Marketing Lead Generation?
Email marketing lead generation refers to the process of identifying and attracting email leads and converting them into paying customers and, ultimately, loyal and invaluable clients by using emails as a key tool.
In other words, this email lead generation process includes collecting contact information from prospects, such as their email addresses, via various effective methods and strategies. So that you can grab your ideal prospect’s attention and directly engage with them through cold or warm email campaigns.
How To Write an Effective Lead Generation Email?
Email marketing campaigns are one of the most popular strategies to generate leads in digital marketing. So, writing an effective lead generation email can have a significant impact on your campaigns. All the main components of a lead generation email:
- Subject Line
- Opening Line
- Body
- Closing Line
Is Email Marketing Good for Lead Generation?
Today, marketers try the most powerful lead generation tactics & strategies for their business success in order to generate high-quality and targeted leads.
Nearly 90% of marketers believe that email marketing is still the best solution for generating qualified leads in 2024. Or 59% of B2B businesses prefer email marketing for lead generation.
Also, according to a study, email marketing is known as the second most successful and effective B2B marketing strategy for businesses after selling through the company’s website.
In fact, in the digital age, even after the advent of various social media, email marketing strategy is still used, meaning its proponents know how efficient and effective this tool is for generating targeted leads.
Below are just a few of the benefits of email marketing:
1. Impressive ROI:
According to the Statistics website, 52% of marketers have reported a 4x increase in the rate of return on investment (ROI) using email marketing in 2023 compared to 2022.
2. Increasing Sales and Revenue:
According to the Marketing Week report, the sales figures recorded using email marketing last year were more than €29 billion. This shows how effective email marketing can be in increasing companies’ sales.
3. Quick and Immediate Effect:
Delivery speed is very high in bulk email-sending platforms, and you can even expect a high volume of delivered emails to be seen and opened in the first few minutes.
4. Cost Effective:
You’ve probably heard of free email marketing software or free bulk emailing. Using email marketing is very affordable compared to other marketing strategies and even the first steps can be done for free.
5. Easy Analysis:
Email marketing software is equipped with data analytics, lead scoring, and lead management tools. They have made it possible for users to check the status of the emails they send and measure key criteria, such as open rate, bounce rate, or conversion rate.
6. Personalized Messages:
Not only can you personalize your messages as an email sender to get better results and increase conversion rates, but your audience and subscribers can also choose what emails are sent to them.
Top 7 Best Practices for Email Marketing Lead Generation in 2024
To generate more sales leads for your business’s success, it’s time to explore the best email marketing lead generation techniques.
1. Keep Subject Lines Short
Keeping subject lines short is important in email marketing. 47% of email recipients open based on the email subject alone. Of course, emails that are personalized are 22% more likely to be opened. These statistics show that keeping subject lines short is an effective email marketing strategy for your email campaigns.
So, not only should your subject line be compelling and engaging, but it shouldn’t be long. In fact, emails with a subject line between 6 and 10 words have the highest open rate.
Here are some other key tips that can make your subject lines more effective:
- Ask short questions
- Use unrelated words
- Include a call to action (CTA)
- Share valuable content
- Keep your subject line to 30-40 characters
- Use powerful & actionable words to grab attention
- Show the recipient what to expect in the email body
- Use your audience’s name to personalize the content
2. Segment Subscriber List
One of the good email marketing strategies is your subscriber list segmentation.
According to email marketers worldwide, subscriber list segmentation is ranked as the second most innovative email marketing strategy in 2023.
When you segment your email list, your email marketing campaigns become much more targeted to your audience.
Email segmentation is very simple and easily done using CRM software.
A new study in this regard shows that almost all email marketing KPIs will perform better when you segment your email list.
You can segment your email leads based on the following:
- Firmographic segmentation (industry or company size (small, large, and medium))
- Demographic segmentation (gender and age)
- Geographical division (location and time zone)
- Behavioral segmentation (sales cycle or sales behavior)
3. Choose the Best Time to Send the Emails
Another email marketing strategy that plays an important role in the success rate of your campaigns is timing.
Without a doubt, you want to increase the click-through and open rates of your emails, so choosing when to send your emails wisely is an important thing to focus on.
If you’re looking for the best time to send an email, we must say that there is no specific time. Choosing the best time to send an email depends on the type of business.
For example, for marketing businesses, the best time to send emails is Tuesdays and Wednesdays from 2 PM to 3 PM, or for SaaS businesses, Tuesdays and Wednesdays are from 10 AM. Generally, based on the surveys, 10 AM has a high open rate.
An average of 51% of companies currently use AI and automation tools to determine the best time to send emails.
This will help you save your time & resources and focus on your other email marketing strategies.
4. Offer Promotional Giveaways
Providing promotional giveaways is one of the best email marketing strategies. This will not only increase your subscribers significantly but also drive your revenue.
You may doubt at first why you should offer free products or gifts to prospects, But the promotional content offers is what many subscribers like and attracts them to your business.
Offering free giveaways is a great email marketing strategy that can expand your email list. However, you should not overdo this strategy.
On the other hand, according to the CAN-SPAM law, your email must contain a relevant subject line, a company email address, and an unsubscribe button at the end of the email.
5. Use Automation and AI for Personalization
However, one of the problems of email marketing is the lack of automation and personalization. But, one of the key email marketing trends of 2024 is the increased use of automation and AI to create personalized emails tailored to each customer.
That is, by using automation and AI, you can send targeted emails that are attractive to each group of customers.
Your customers’ purchasing behavior and email open rates and their needs in relation to products and services, and then design an email tailored to their behavior.
Keep in mind that research your customers’ purchasing behavior, email open rates, and their needs in relation to products and services, and consequently design an email tailored to their buying behaviors and needs.
Meanwhile, remember to always include the customer’s name in the email.
This method may seem long and time-consuming, but you can automate the personalization. To do this, analyze the habits and preferences of each customer segment and use email templates.
6. Clean Up Your Email List
Just as having a large database of email lists is crucial, so is cleaning your email list.
Many email marketers are just looking to increase their email deliverability rates. Hence, they may neglect to clean up their email list. So, it is best to know that clearing the email list is necessary to avoid initial email delivery problems.
Now, you may ask, what do we mean by cleaning the email list? It is the process of removing email addresses from the list of contacts who have not communicated with you for a long time or removing contacts who have canceled their email subscription.
You can increase the quality of your email list by removing unsubscribes and inactive contacts and audiences who recognize your email content as spam.
In the long run, this will improve your sender reputation and email deliverability.
7. Optimize Your Call-to-Actions
CTA buttons can dramatically influence the click-through rate of your emails and so increase conversion rates.
A poor CTA means fewer visitors and fewer sales. So, it’s worth spending time on your CTAs to make sure they work well.
Try CTA buttons to make sure they are compelling and appealing enough to get users to click.
Here are some email marketing tips to make your CTAs more powerful:
- Start with a strong grammatical verb like “Buy” or “Download.”
- Arouse the emotions.
- Give your audience a reason to click; For example, “Buy now to get a 50% discount”
- Use the FOMO technique; Like, limited time offers or “Join now before it’s too late!”
What Is an Example of a Lead Generation Email?
Curious to know what are successful examples of lead generation emails?
Here are two successful email lead generation examples to help you get ideas for your email campaigns.
1. A welcome email to introduce your products, services, or brand to new subscribers and encourage them to visit and buy.
2. A promotional email containing offerings packages and special discounts to visitors of your products or services to encourage them to buy.
These examples can include the following key elements:
- The engaging and compelling subject line
- A strong CTA
- Attractive and perfect design
- Mobile & desktop optimization
- Email Signature
Bonus Tip: Use the Best Automation Email Lead Generation Service
CUFinder is the leading email lead generation platform for B2B and B2C businesses. This can find verified email address lists of potential customers in bulk and in real time with the help of its magical prospect engine.
CUFinder has two great advanced search engines for individual and corporate leads. You can discover verified and accurate email leads with the help of their advanced filtering system.
Why is CUFinder the best email marketing service?
- Because of the following key features:
- Free verified email addresses
- Bulk email list building
- Highest data accuracy rate (+98%)
- Vast contact database with access to information of +419 million users
- Large company database with access to information on +262 million companies
- 24/7 customer support
- Advanced email filtering
- Fast results
- Great UX and UI
- Global coverage of email leads
- Increasing email delivery rate
- Reducing email bounce rate
- Reverse email lookup
- Free credits
- Free chrome extension
- Transparent and affordable prices
- Easy integration of email lists with CRMs
- Checking the domain, format, and delivery of email addresses.
Do you want to know how to get free email leads through CUFinder?
Use the free Chrome extension of CUFinder to generate email leads at no charge. By using this tool, you can gain verified emails with an accuracy rate of over 98% through LinkedIn and other websites for free.
Click here to get the free trial right now!
Bottom Line: Get the Most Out of Your Email Marketing Lead Generation Strategy!
No activity in the world of digital marketing will be successful without a strategy, and email marketing, like all marketing channels, follows the same rule.
By applying these top 7 email marketing lead generation tips 2024, you can communicate with your audience, increase your sales, and build your brand.
Keep in mind that the key to a successful email marketing campaign is optimizing all of the email marketing lead generation strategies, from the subject line to CTAs.
But what other strategies should be considered in email marketing? Now it’s your turn to point out other successful email marketing strategies we didn’t mention in the comments section.
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