Artificial intelligence has entered our lives for some time. It entered industry, science, art, and even marketing to help us get better results. One of the applications of AI in marketing is to enrich your CRM. In this article, I want to talk about how artificial intelligence can play a role in enriching CRM, what CRM is, how to enrich your database, etc., with artificial intelligence.
What is CRM?
CRM is a technology for managing your company’s communications and interactions with potential and actual customers. The purpose of CRM is simple: to improve business communication for business growth. A CRM system helps companies stay in touch with customers, streamline processes, and improve profitability.
When discussing customer relationship management, most people think of a system or tool for contact management, sales management, and salesperson productivity. But today, customer relationship management is used throughout the customer life cycle, including marketing, sales, e-commerce, and customer service interactions.
CRM software helps you focus on your organization’s relationships with customers, users, partners, and suppliers throughout their lifecycle. This life cycle includes finding new customers, selling, providing support, and additional services.
Who needs CRM?
Customer relationship management software helps everyone in the organization, including sales, customer service, business development, recruiting, and marketing, to better manage the external interactions and communications that lead to success.
The CRM tool stores customer contact information, identifies sales opportunities, records service issues, and manages marketing campaigns in one place, providing access to information about interactions with each customer to anyone in your company.
CRM software provides easy access to customer data, which can lead to improved collaboration and increased productivity. For instance, anyone in the company can see the customer’s purchase history, the last time they made a purchase, and how much they paid.
This information can be used to tailor sales and marketing strategies, identify upselling and cross-selling opportunities, and provide personalized customer service. In this way, CRM can help businesses of all sizes grow, particularly small businesses that need to maximize their resources.
Why is CRM a necessity?
CRM is the largest and most growing application software for companies. Companies are expected to spend $114 billion on it by 2027. If your business is going to survive, you need a strategy for the future that focuses on your customers. This is possible by using the right technology.
You have goals for sales, business development, and profitability. However, getting up-to-date and reliable information about your progress can be tricky. How do you turn the various data streams from sales, customer service, marketing, and social media into useful business information?
A CRM system can give a clear overview of your customers. You can see everything in a simple and customizable dashboard. A single place that tells you the history of customer interactions with you, the status of their orders, and any service issues they have had.
Marketers can use CRM to optimize campaigns and the customer journey with a data-driven approach to sales pipeline management and have simpler and more accurate sales forecasting. You see all the opportunities and leads and their path to becoming successful sales and customers.
What is data enrichment in CRM?
Now that you are familiar with the meaning and necessity of CRM, you should know that collecting a customer database is a very difficult task. This can be very time-consuming and expensive, depending on the information you need from your customers. Most businesses have their own CRM, But is the information there up-to-date and complete? No, there are always empty spaces in these CRMs, incorrect, old data, cells that could get filled by related data, etc.
Enrichment aims to fill these empty parts, update data, and collect correct information. In CRM enrichment, new data is integrated with existing data to provide businesses with a comprehensive picture of customers.
Why is it important to enrich your CRM?
As we said, CRMs usually have various weaknesses that can be compensated for using data enrichment. Data enrichment is a broader approach that includes adding and refining existing data points and connecting them with external data sources from contact lists, social media, and other third-party providers, including CUFinder.
This enriched data can be used in various ways. For example, augmenting internal sales information with third-party advertising data to measure advertising effectiveness or ensuring that you are aware of changes in your customers’ characteristics that may affect your business by updating and enriching frequently.
Let’s take a look at the benefits of enrichment:
Improving the overall customer experience:
When your customers’ data is more accurate, you can create a better customer experience for them. For example, the best CRM tools can provide essential features such as automated workflows, integration with email services, and the creation of customized dashboards. In addition, you can adjust your sales strategies according to customer data to move them from the awareness stage to the loyalty stage more easily.
Advanced Lead Scoring
Data enrichment can be effective in the customer segmentation process. You can more easily rank leads using enriched data so your marketing team has clearer goals. It allows you to assign accurate and meaningful scores to your leads. Additionally, it enables your sales and marketing department to align and discover the most useful data sets for lead account scoring.
Incorporate Personalization In Lead Generation:
You probably know that personalizing campaigns, messages, and customer interactions is one of the most important sales strategies. You can target and personalize your campaigns with an enriched CRM because it has all the relevant and refined information about your customers at hand. This can help you select customers likely to want to know more about you and whose pain points and needs align with your offer.
How can AI be used for CRM?
Cloud-based AI tools are key in improving data management, from identification and capture to classification and ongoing management. In today’s data-rich environment, artificial intelligence tools in cloud computing help organizations process huge amounts of data efficiently.
For example, AI solutions enable financial institutions to provide more accurate real-time data, enhance fraud detection, and improve marketing data management, customer service, and customer and supply chain data management.
I must remind you that all lead generation companies use artificial intelligence for all their services, from the lead generation process to enrichment, automation, and data analysis.
The Top Four AI CRM Enrichment Tools
In this section, I am going to introduce four of the best enrichment tools that use artificial intelligence:
1. CUFinder
This platform is one of the most reliable providers of enrichment and lead generation services. It uses one of the most powerful AIs available to analyze incoming data and provide the best and most relevant customer-related data in the shortest possible time. It uses what you have provided to provide you with the most reliable data sets. This platform has more than 28 different services to enrich CRM, so you don’t have to worry about segmenting the results.
I must also mention that CUFinder is integrated with some of the most popular CRMs. CUFinder guarantees its data accuracy (98%), so you will have no concerns about the data the platform provides for you. The CRMs that are integrated with CUFinder include:
- Zapier
- Make
- HubSpot
- Salesforce
- Pipedrive
- Zoho CRM
- Close CRM
- Copper
- Airtable
- Google sheet
2. Apollo. Io
With its powerful artificial intelligence engine, Apollo.io is one of the most powerful lead list-building and data enrichment platforms that can analyze incoming data at a very high speed.
3. Clay
Launched in 2022, Clay is an innovative lead discovery and enrichment tool designed to work without coding. Acting as a data aggregator, Kelly uses various data providers, such as Crunchbase and Apollo, which allows you to aggregate results from these providers. This integration enables Kelly to create unique data sets for each lead.
4. Seamless AI:
It is one of the most attractive software in lead sales and CRM enrichment. The artificial intelligence of this platform helps you create a list of audiences according to predefined criteria with valid emails and phone numbers by enriching CRM data.
Does CUFinder Use AI for Data Enrichment?
As mentioned above, CUFinder is one of the most powerful CRM enrichment platforms. This platform uses a unique database with data related to 419 million people and more than 262 million companies worldwide.
CUFinder has designed a separate engine for CRM enrichment that has more than 28 different services that can be classified into four categories: Email Finder, LinkedIn Finder, Domain Finder, and Phone Finder. You can connect your CRM to CUFinder and permanently add data with accuracy above 98%.
Considering the features of this platform we just mentioned, it is natural that it uses very powerful artificial intelligence to provide its services. If you still have doubts about choosing CUFinder to manage your business better, just subscribe and use our free trial.
Conclusion
AI is currently one of the most important parts of our lives. This new member of the human community can make life easier for everyone, including businesses. One of the services that artificial intelligence can provide is CRM enrichment. With this, you can analyze, update, and complete a huge amount of data in a very short period of time. Therefore, it can be said that the use of artificial intelligence is necessary for every business.
Comments