In the dynamic realm of B2B marketing, where the landscape is evolving, businesses continually seek innovative ways to stay ahead of the lead generation trends. One such strategy is to buy leads, a practice that can provide a significant boost to sales and affiliate marketing efforts.

Buying leads involves acquiring a list of potential customers who have been identified as having an interest or fit for a company's products or services. These leads are typically purchased from data providers or lead generation services that specialize in collecting and segmenting business or consumer contact information. When buying leads, businesses look for high-quality, relevant, and up-to-date information to increase their chances of conversion and return on investment. It's essential to purchase from credible sources to ensure compliance with data protection laws and the leads' quality.

To help you navigate this territory effectively, I’ve compiled a list of 17 reputable platforms. It includes a long list, from industry giants like ZoomInfo to emerging players like CUFinder, each offering unique approaches to lead generation. In this article, I’ll delve into the pros, cons, and pricing of these platforms, equipping you with the knowledge needed to make informed decisions in buying leads.

Buy Leads

Why Should You Buy Leads?

In the ever-evolving landscape of B2B marketing, staying ahead of lead generation trends is crucial. For businesses seeking to boost their sales leads, buying leads can be an effective strategy. Here, we explore 17 platforms that cater to this need, from established giants like ZoomInfo to innovative newcomers like CUFinder.

1. CUFinder

CUFinder offers a valuable option for purchasing leads. With an open door to individual and organizational data, it facilitates efficient connections with potential prospects of your choice. Tailor your leads list using its worldwide database, ensuring you exclusively engage with leads that align with your preferences.

Furthermore, CUFinder boasts an extensive phone number database and comprehensive data coverage, providing a noteworthy resource for your lead acquisition needs.

  • Pros: Easy navigation, good UI and UX, free services like email verification and logo API, and different subscription plans. Accurate data, massive databases, different services like email and phone finder, enrichment engine, various filters, etc.
  • Cons: if you do not use your account for a certain time, you might get logged out. The captcha might load harder when you are using a VPN.
  • Pricing: Depends on the plan the user chooses, but it starts at $34/month.
  • G2: 4.8/5

2. Kaspr

Kaspr leverages lead generation trends, providing a unique approach to B2B sales. It offers a user-friendly interface, making it accessible for users of all levels.

  • Pros: Innovative lead generation approach, user-friendly interface.
  • Cons: Limited user base.
  • Pricing: Varies depending on usage.
  • G2: 4.4/5

3. ZoomInfo

ZoomInfo is a stalwart in the industry, known for its comprehensive database and robust statistics, making it a top choice for sales leads.

  • Pros: Extensive database, robust statistics.
  • Cons: High cost for small businesses.
  • Pricing: Contact for a quote.
  • G2: 4.4/5

4. Lusha

Lusha stands out for its accurate contact information and affordability, making it suitable for small to medium-sized businesses.

  • Pros: Accurate contact information, affordable.
  • Cons: Limited features.
  • Pricing: Starts at $29/month.
  • G2: 4.3/5

5. MegaLeads

MegaLeads offers a user-friendly platform and cost-effective pricing, but it has a smaller database than some competitors.

  • Pros: User-friendly platform, cost-effective.
  • Cons: Smaller database.
  • Pricing: Contact for a quote.
  • G2: N/A

6. D&B Hoovers™

D&B Hoovers™ provides comprehensive company information and integration options, but it comes with a premium price tag.

D&B Hoovers™
  • Pros: Comprehensive company information integration options.
  • Cons: High Pricing.
  • Pricing: Contact for a quote.
  • G2: 4.0/5

7. Uplead

Uplead provides real-time data and affordable plans, though it has limited CRM integrations.

  • Pros: Real-time data affordable plans.
  • Cons: Limited CRM integrations.
  • Pricing: Starts at $99/month.
  • G2: 4.7/5

8. DiscoverOrg

DiscoverOrg offers high-quality data and advanced features, catering to more extensive B2B marketing needs.

  • Pros: High-quality data advanced features.
  • Cons: Premium Pricing.
  • Pricing: Contact for a quote.
  • G2: N/A

9. Seamless.AI

Seamless.AI stands out with AI-driven insights and customizable searches, but it has limitations on user accounts.

  • Pros: AI-driven insights, customizable searches.
  • Cons: Limited user accounts.
  • Pricing: Contact for a quote.
  • G2: 4.2/5

10. AeroLeads

AeroLeads is an easy-to-use and budget-friendly option, although it offers fewer features.

  • Pros: Easy to use, budget-friendly.
  • Cons: Limited features.
  • Pricing: Starts at $29/month.
  • G2: 4.0/5

11. LeadIQ

LeadIQ provides a Chrome extension and an intuitive interface but offers limited integrations.

  • Pros: Chrome extension, intuitive interface.
  • Cons: Limited integrations.
  • Pricing: Starts at $39/month.
  • G2: 4.3/5

12. Lead 411

Lead 411 offers comprehensive data at competitive pricing but has a smaller database.

Lead 411
  • Pros: Comprehensive data, competitive pricing.
  • Cons: Smaller database.
  • Pricing: Starts at $99/month.
  • G2: 4.5/5

13. stands out with AI-powered insights and CRM integration, but it comes at a higher price.
  • Pros: AI-powered insights, CRM integration.
  • Cons: Premium Pricing.
  • Pricing: Starts at $49.
  • G2: 4.8/5

14. Clearbit

Clearbit provides accurate data and enrichment options, although its lower-tier plans have limited features.

  • Pros: Accurate data, enrichment options.
  • Cons: Limited features in lower-tier plans.
  • Pricing: Contact for a quote.
  • G2: 4.4/5

15. SalesIntel

SalesIntel offers highly accurate B2B data and various integrations, but it comes with premium pricing.

  • Pros: Highly accurate B2B data integrations.
  • Cons: Premium Pricing.
  • Pricing: Contact for a quote.
  • G2: 4.3/5

16. CloudLead

CloudLead employs a combination of machine learning technology supported by human experts to enable B2B sales and marketing teams to expand their outbound operations. This includes acquiring leads for business opportunities, discovering fresh clientele, and maintaining and enhancing current databases.

  • Pros: Scalable solution, competitive Pricing.
  • Cons: Smaller user base.
  • Pricing: Contact for a quote.
  • G2: 4.8/5

17. EasyLeadz

EasyLeadz offers affordable plans and lead export options, but its lower-tier plans have limited features.

  • Pros: Affordable plans, lead export options.
  • Cons: Limited features in lower-tier plans.
  • Pricing: Starts at $318.66
  • G2: 4.6/5

Each platform offers unique benefits and drawbacks, so it’s essential to assess your specific needs and budget when considering where to buy leads for your affiliate marketing and B2B marketing efforts.


In the world of B2B marketing and affiliate marketing, the quality of leads can make or break your success. When considering the option to buy leads, it’s crucial to tread carefully and choose the platform that aligns best with your business goals and budget.

Each of the 17 platforms I’ve explored in this article has its strengths and weaknesses, catering to a diverse range of needs. Staying attuned to the latest lead generation trends is crucial. Understanding the statistics behind each service is important. Paying attention to red flags is essential. These steps enable you to harness the power of these platforms, which can enhance your sales leads and drive growth in your business.

Remember, informed decisions are the cornerstone of successful lead gen, and with the right choice, you can unlock the potential for increased sales and sustainable affiliate marketing strategies.

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