Table of Contents

Preliminary, let’s talk a little about Instagram marketing. Then we’ll state the full list of Instagram stats 2024, leading you to make the most of Instagram in 2024!

What is Instagram marketing?

Using the Instagram network to show your company’s products/services to more people worldwide to find more audience and prospects and then convert the leads to clients is Instagram marketing.

Instagram can be a key player in finding qualified and targeted leads if the marketer is aware of the latest Instagram stats and plans strategies based on these statistics.

Instagram marketing Skills that you should know in 2024

First, any professional Instagram marketer should strategically create a targeted plan based on the company’s goals, audiences, and the latest Instagram stats.

Then, by focusing on creativity, he should find the latest needs of the market and the best type of content people like to see on Instagram which is also relevant to his/her business.

Produce relevant, useful, and eye-catching content including images, videos, diagrams, stories, captions, and graphics.

Share the content on the best days of the week and the best hours to absorb the most audience.

Check Instagram comments and direct messages daily and reply to them as quickly as possible.

Manage, measure, and analyze the Instagram page metrics regularly and then record them.

Update the Instagram marketing plan based on the metrics and analysis.

Manage Instagram advertising costs and make the most of them. He/she should act as an Instagram ads manager.

These skills will help Instagram marketers if they focus on the new and updated Instagram marketing statistics. Every step should be managed based on the updated stats.

It’s time we start expressing the latest Instagram marketing stats leading you to better Instagram marketing strategies in 2024.

These stats are classified into groups to simplify finding the relevant data. Just click on any subject you want.

  • Instagram Background Statistics
  • Instagram Value Statistics
  • Instagram App Statistics
  • Instagram User Statistics
  • Instagram Ads Statistics
  • Instagram Content Statistics
  • Instagram Reel Statistics
  • Instagram Photo Statistics
  • Instagram Carousel Post Statistics
  • Instagram Story Statistics
  • Instagram Live Statistics
  • Instagram Influencer Statistics
  • Instagram Background Statistics
  • Instagram Background Statistics

Instagram Background Statistics

Instagram Background Statistics

1. Instagram & Meta

Meta, formerly named Facebook, is an American technology parent company that has established and bought several creative and popular social networks and messengers including Instagram, Facebook, and WhatsApp. So Instagram is one of the social platforms of Meta.

2. Who is the owner of Meta?

Mark Zuckerberg

3. When did Instagram first launch?

October 6, 2010

4. Who were the creators and founders of the website Instagram in 2010?

Kevin Systrom & Mike Krieger

5. When did Mark Zuckerberg buy Instagram?

In 2012

6. How much did Mark Zuckerberg pay for Instagram in 2012?

$1 billion

 How much did Mark Zuckerberg pay for Instagram in 2012?

7. Where is the headquarters of Instagram located?

Menlo Park, California

8. How many employees does Instagram have in 2024?

14,555 employees

Instagram Value Statistics

1. What is the value of Instagram 2024?

According to Statista, Instagram’s value was US $ 26.44 billion in 2020 which lowered to US $ 25.07 in 2021. However, in 2024, it jumped to US $ 33.48 billion.  Then in 2023, it reached US $ 47.4 billion and right now in 2024, it is estimated to value US $ 59.6 billion.

2. What are the 10 top media brands worldwide in 2023 by brand value? What is the rank of Instagram?

As you can see in bellow chart Google is the leader with US $ 537.19 billion net value and after that, we can see Facebook (US $ 93.02), Instagram (US $ 58.95), WeChat (US $ 53.05), YouTube (US $ 53.01), Netflix (US $ 49.76), LinkedIn (US $ 58.53), Disney (US $ 46.97), TikTok (US $ 44.35) and Tenet videos (US $ 19.45).

3. What are the 3 most popular social networks in the world in 2024 based on the number of users? What is the Instagram rank in this list?

Facebook with 3.49 billion users has the most monthly active audiences worldwide in 2024 (Statista).

YouTube and WhatsApp are respectively the 2nd and 3rd famous and most-used social media after Facebook. The difference between the number of Facebook and YouTube users is about 500 million, and Instagram has the 4th position in the list with two billion users according to Statista.

What are the 3 most popular social networks in the world in 2024 based on the number of users?

Instagram App Statistics

1. What are the Instagram operating systems for 2024?

Android, iOS, Fire OS, Microsoft Windows

2. What is the size of the Instagram app on mobile phones? How big is the Instagram app on Android and iOS 2024?

Instagram app is 221 MB on Android phones, 269.9 MB on iOS, and 50.3 MB on Fire OS.

3. How many downloads does Instagram have in total?

Instagram has been downloaded 3.8 billion times since the start.

4. How many times people have downloaded Instagram from the Google Play Store up to 2024?

Instagram is the most downloaded app on Google Play in 2024, with +1 billion downloads.

5. What is the default language of Instagram?


6. How many languages is Instagram available in?

36 languages

How many languages is Instagram available in?

Instagram User Statistics

1. How many users are there on Instagram in 2024?

As of July 2024, Instagram has 1.440 billion users worldwide.

2. Which country has the biggest number of Instagram users?

India has the most Instagram users as of January 2024, equal to 362 million.

3. What are the Top 10 Countries with Most Instagram Users?

As mentioned previously, India, with 362.9 million users has the most Instagram audience globally.

Afterwards, the USA has the 2nd place with 169.65 million users, and Brazil is in the 3rd place with 134.6 million Instagram users. Then each of the other 7 countries with the most Instagram users has equal to or less than 100 million users, as seen in the picture below.

What are the Top 10 Countries with Most Instagram Users?

4. What is the country with the most new Instagram users in 2024?

India has the most new users on Instagram in 2024.

5. What percentage of Instagram users are outside the US in 2024?

Almost 87% of Instagram’s users are outside of the USA in 2024.

6. Instagram age distribution; what age group uses Instagram the most?

Surveys done by Statista showed that as of April 2024, around 31% of Instagram users aged between 25 to 34. The second group includes younger people aged between 18 to 24 (30.2%).

Afterward, the age groups of 35 to 44 (15.8%), 13-17 (8.9%), and 45-54 (7.8%) are respectively in the 3rd to 5th place.

People between 55 to 64 and +65 years are the 2 last groups with minimum Instagram audiences in 2024.

Instagram age distribution; what age group uses Instagram the most?

7. Which gender will use Instagram more in 2024?

As of January 2024, over 50% of Instagram users were male.

In detail, 50.7% of Instagram users are men and 49.3% women.

Which gender will use Instagram more in 2024?

Instagram Ads Statistics

1. How many advertisers are on Instagram per month in 2024?

There are 2M advertisers on Instagram per month.

2. What is the reach of an Instagram ad?

Instagram ad reach of 1.45 billion Instagram users is 18.3% of the world’s population. And it is 29.0% of total internet users.

Instagram ad reach is 23.4% of all +13 years old people.

3. Are Instagram and Facebook connected? Does it make advertising simpler?

You can create ads on Facebook and then link Instagram to Facebook. In this way, there is no need to start advertising on Instagram from scratch.

4. Instagram ads vs. Facebook ads 2024

Instagram overtook Facebook for its share of total net ad revenue in the US, 52.6%. Its share will increase to 60.9% by 2024 (Insider Intelligence).

5. What kinds of products are good for advertising on Instagram?

Visually appealing products are the best products to be advertised on Instagram as Instagram focuses on photos and videos rather than text.

What kinds of products are good for advertising on Instagram?

Instagram Content Statistics

1. What are the types of Instagram content in 2024?

  • Single photo post
  • Carousel photo post
  • Reels (previously known as video post)
  • Stories
  • Live videos
  • Guides
 What are the types of Instagram content in 2024?

2. Which content is most popular on Instagram in 2024?

Research by Socialinsider discovered that Reels achieve an average reach rate of 30.81%, which is twice as high as different content formats. Additionally, when considering impressions, Reels outperform other types of posts, achieving twice the number.

3. What are the most popular Instagram topics in 2024?

Food, fashion, travel, fitness, nature, animals, and entertainment are famous subjects people would like to see on Instagram in 2024.

Instagram Reel Statistics

1. Are video posts reels in Instagram 2024?

Yes, in 2024, all Instagram video posts are known as reels.

2. How long can a reel be on Instagram in 2024?

Up to 90 seconds

Instagram has extended its video times several times from the start of its creation. First, it was 15 seconds and then increased to 30 seconds. Afterwards, it was allowed to upload 1 minute long videos.

As of July 2024, reels can be as long as 90 seconds on Instagram.

3. What is the Instagram reel size 2024?

1080 pixels x 1920 pixels (an aspect ratio of 9:16)

4. Are Instagram reels always vertical?

Instagram reels are designed to be seen vertically and full screen.

Landscape is also possible but the ideal form is vertical orientation as it fills the mobile phone screen.

5. What is the reel’s maximum file size of 2024?

The Maximum size of reels can be 4GB.

6. Can you upload 4K to Instagram Reels 2024?

No, unfortunately, Instagram does not support 4K reels in 2024. 

Instagram compresses your uploaded 4K videos automatically to 1080 pixels x 1920 pixels.

7. What is the Instagram reel engagement rate for 2024?


The Instagram reel engagement rate is 1.23% on average in 2024– the highest engagement rate among the various types of Instagram content.

8. What is the Instagram reel engagement rate formula?

Divide the total engagement by the number of followers and multiply it by 100.

What is the Instagram reel engagement rate formula?

9. How are Instagram reel views calculated in 2024?

If a person watches 3 seconds or more of a reel, it is counted as a view.

10. Does re-watching an Instagram reel count as a view in 2024?

Instagram’s algorithm utilizes different methods to enhance a reel’s exposure and popularity among viewers. Yet, repeatedly viewing the same reel does not equate to extra views per the algorithm’s standards.

11. Can you see who watched your reels on Instagram in 2024?

The engagement rate of your publication depends on the number of views it receives. This is beneficial, considering the inability to identify individual viewers of your reels. Although Instagram lacks a feature to display reel views, it does monitor them.

12. How many views must you get paid for reels in 2024?

Instagram does not pay for reel views. But if you want to get paid by third parties, the views must at least be over 1000 views. 

13. How much money does Instagram pay for reels?

Generating Reels could result in monthly earnings of $1,000, $5,000, or even $10,000 via Instagram’s Bonus initiative for Reels. Indeed, the platform intends to allocate more than $1 billion towards programs focused on creators in 2024. Yet, Instagram does not pay you for reel views.

14. Can you promote Reels on Instagram in 2024?

According to Instagram Help, “Businesses can boost their reels to turn them into ads to reach new audiences and drive engagement. Boosted Reels appear in the reels tab, explore, feed and stories”.

15. How many reels should I post in a week in 2024?

5 to 7 per week

To improve your Instagram reel engagement, Instagram recommends posting around 5 to 7 reels per week in 2024.

Instagram Photo Statistics

Instagram Photo Statistics

1. Is Instagram getting rid of photos in 2024?

According to CNET, Instagram began to shift from photo to video. This process started in 2024 by replacing videos with reels and will continue in 2025 and 2026 too.

However, the goal is not to put the photos away! Just the Instagram focus changes from photo to video.

2. How many Instagram photos are posted a day in 2024?

95 million photos and videos are shared on Instagram per day.

3. What is the average engagement rate for photo posts?

According to Hootsuit, The engagement rate for photo posts on Instagram is 1-5% on average.

4. What is the most liked Instagram photo ever?

As of January 2024, the most favored social media update showcases a series of images featuring Lionel Messi alongside his colleagues, reveling in their victory at the FIFA World Cup held in 2024. This celebration occurred at Qatar’s Lusail Stadium, with over 75.5 million unique accounts expressing admiration for the post. Messi, known for setting records, prominently figures in this popular update now, and he finally broke that famous egg.

 What is the most liked Instagram photo ever?

Instagram Carousel Post Statistics

1. When did Instagram introduce Carousel posts?

Instagram introduced carousel posts in 2017.

2. What is a carousel post on Instagram?

Carousel posts are the ones that contain over 1 photo or video. These images and videos are demonstrated in various slides, resulting in a slide-show post.

The user can determine the order of images or videos.

3. Can you put a video in a carousel on Instagram?

Yes, the carousel post can be a combination of both photos and videos. But the total number of slides can be at most 10.

4. How many photos can you post in a carousel?

You can add up to 10 images or videos in your carousel post.

5. How to view carousel posts on Instagram?

  • In Mobile: view carousel posts by swiping left
  • On desktop: use the arrow button on the right-hand side of a post

6. Do carousels perform better on Instagram in 2024?

Incorporating both pictures and clips within carousel posts results in a superior engagement rate of 2.33%, markedly exceeding the rates for posts featuring solely pictures (1.74%) or clips (1.45%). To enhance interaction levels, it’s advisable to blend these media types in your carousel submissions.

7. Is it better to post 1 or multiple photos on Instagram in 2024?

Various updates through Instagram Stories prove to be beneficial. Initially, assemblies of images and videos continue as a popular aesthetic movement, and moreover, they enable showcasing transformations, varied perspectives on your merchandise, and more.

8. Do Instagram carousels have to be the same size?

For carousel posts, it’s suggested to use dimensions of 1080×1080 pixels and limit the content to no more than 10 photos or videos. Each item in the carousel should match in size to ensure a uniform and attractive appearance.

Do Instagram carousels have to be the same size?

Instagram Story Statistics

1. What is an Instagram story?

If you want to share all the moments of your day on Instagram in a photo or video but you don’t want these multiple images and videos to remain on your page forever, you can use Instagram story.

They appear together in a slideshow above your followers’ feed in a vertical orientation.

2. Are Instagram stories worth it in 2024?

Yes. Instagram stories increase your Instagram reach rate and engagement rate, enhance the page’s visual content, and help you deepen your relationship with followers.

3. What is the average Instagram story view 2024?

The average Instagram story view or story reach (the number of people that see a story) is 3.5% for business accounts – lower than regular posts.

4. What is a good engagement rate for Instagram stories?

The business pages with less than 50k followers should aim to keep their engagement rate at 11%. However, when the number of followers increases to over 100K, less engagement rate – around 7.5%~8% is acceptable.

5. Are Instagram stories vertical or horizontal?


Instagram stories are shown in a vertical orientation so if you decide to share your image/video in an Instagram story, record them vertically.

6. What’s the longest an Instagram story can be?

60 seconds

Previously, videos longer than 15 seconds were broken up into several 15-second clips. But now stories are played continuously for up to 60 seconds.

7. How long Instagram stories remain visible in 2024?

24 hours: Any image or video you share as an Instagram story remains in the feed for one day – 24 hours. But if you highlight the stories, they will remain above your profile forever.

8. Can I see who viewed my Instagram story in 2024?

Yes, you need to touch “Activity” on the left side of the story at the bottom. All the users who viewed the story are listed there for 24 hours.

9. Can I see who viewed my Instagram story after 24 hours in 2024?

According to Instagram Help “Only you are able to look at who’s seen your story. What if it’s been more than 24 hours after I posted my story? You can look at who’s seen your story up to 48 hours after you post it.”

10. Can I watch how many times someone viewed your story in 2024?

No, you can see who has viewed your story as long as your story is available in the feed, but you cannot see how many times each viewer has watched your story. 

Can I watch how many times someone viewed your story in 2024?

Instagram Live Statistics

1. What is Instagram Live?

As the name suggests, it lets you go live on Instagram.

2. Instagram live vs. stories

Instagram Live is a feature of the Instagram story. You can share your previously taken photos and videos via “story” and you can go live through this feature of your Instagram story known as “life”.

3. Does going live on Instagram help gain followers in 2024?

Instagram Live boosts engagement and interaction with followers, encouraging your old followers not to unfollow your page and the new users to follow you.

4. How long will Instagram live in 2024?

Your Instagram Live can continue for up to 4 hours. Then you can save your life in your Instagram profile for up to 30 days helping the people that didn’t see the live to watch it.

Previously lives could be up to 1 hour which changed to 4 hours in 2023.

Previously lives could be up to 1 hour which changed to 4 hours in 2023.

Instagram Influencer Statistics

1. What is an Instagram Influencer?

Instagram influencers are the users who are popular and have millions of followers on Instagram. Their reputation around a certain niche causes their audience to trust what they share on Instagram.

2. What are the types of Instagram influencers in 2024?

  • Mega-Influencers: have over 1M followers
  • Macro-Influencers: have between 500K to 1M followers
  • Mid-Tier Influencers: have between 50K to 500K followers
  • Micro-Influencers: have 10K to 50K followers
  • Nano-Influencers: have 1K to 10K followers
What are the types of Instagram influencers in  2024?

3. Who has the highest number of followers on Instagram in 2024? Who is the top Instagram influencer?

Cristiano: the page of Cristiano Ronaldo – the professional Portuguese football player, gained 673M followers in the first half of November 2024.

Instagram: Instagram’s official account has 670M followers as of the first half of November 2024.


Leo Messi: Leo Messi – the famous Argentine football player- is in 4th place with 500M followers.

Leo Messi

Selena Gomez: Selena Gomez – the young American singer, actress, and producer – has 429M Instagram followers in the first half of November 2024.

Selena Gomez

Kylie Jenner: Kylie Kristen Jenner – the American media personality, socialite, and businesswoman – has 400M Instagram followers in the first half of November 2024.

Kylie Jenner

The rock: Dwayne Douglas Johnson – the American-Canadian actor, producer, and businessman – has 397M followers on Instagram in the first half of November 2024.

The rock

Ariana Grande: with 380M Instagram followers, Ariana Grande-Butera – the American singer, songwriter, and actress – is in the 7th place.

Ariana Grande

Kim Kardashian: the famous American media personality, socialite, and businesswoman – Kimberly Noel Kardashian – has 364M followers in the first half of November 2024.

Kim Kardashian

Beyonce: Beyoncé Giselle Knowles – the popular American singer, songwriter, and actress – has 320M followers in the first half of November 2024.


Khloe Kardashian: Khloé Alexandra Kardashian – the American media personality and socialite – with 310M followers has become the 10th Instagram account with the most followers.

Khloe Kardashian

4. What is a blue tick on an Instagram profile?

Influencers, celebrities, brands, and leading businesses have a blue tick on their Instagram profiles. This tells the audience that this page is authentic and trustworthy.

What is a blue tick on an Instagram profile?

5. How many followers do you need on Instagram to get the blue tick in 2024?

A specific follower count doesn’t determine the qualification for a verification badge. Regardless of possessing over 100,000 or fewer than 10,000 followers, eligibility depends on fulfilling the previously mentioned standards.

6. How to get a blue tick on Instagram 2024?

Through the following procedure, based on Instagram Help, you can request a blue tick for your account:

Tap in the top right

How to get a blue tick on Instagram 2024?

Tap “Settings”

Tap “Settings”

Tap “Account”

Tap “Account”

Tap “Request Verification”

Tap “Request Verification”

Enter your full name and provide the required form of identification

Enter your full name and provide the required form of identification

Tap “Submit”

7. Can we buy Blue Tick on Instagram? How much does it cost to buy a blue tick on Instagram 2024?

Verification on Instagram comes at no cost. The platform won’t request any fees for a verification emblem, and any offers to authenticate your profile in exchange for cash are fraudulent attempts.

Related Questions & Answers

Instagram users 2024

As of 2024, Instagram continues to be one of the most popular social media platforms globally, with a large user base. While the exact number of Instagram users may vary, it is estimated that billions of active users are on the platform.

Instagram attracts users from various demographics, including individuals of different ages, interests, and locations. Individuals widely use it for personal purposes such as sharing photos and videos, connecting with friends and family, and discovering new content. Additionally, many businesses and influencers utilize Instagram as a marketing tool to reach their target audience and promote products or services.

With its visually appealing interface and features like stories, reels, and IGTV, Instagram offers users a platform to express themselves creatively and engage with others. The platform’s popularity is expected to continue growing as more people join and embrace its visual-centric nature.

Instagram statistics tracker

An Instagram statistics tracker is a tool or software that allows users to monitor and analyze various metrics related to their Instagram accounts. These trackers provide valuable insights into account performance, audience engagement, and content reach.

With an Instagram statistics tracker, users can access important metrics such as the number of followers, likes, comments, and shares on their posts. It also provides data on the reach and impressions of their content, allowing users to understand how far their posts are reaching and how many times they are being viewed.

Additionally, these trackers may offer information on follower demographics, including age, gender, and location, helping users tailor their content to engage their target audience better.

Instagram statistics trackers often provide historical data and trends, enabling users to track their account growth over time and make data-driven decisions for content strategy and audience targeting. They can be helpful for individuals, influencers, and businesses looking to optimize their Instagram presence, measure the effectiveness of their marketing efforts, and identify opportunities for improvement.

Instagram statistics followers

Instagram statistics followers provide insights into the number and growth of followers on an Instagram account. These statistics give users a clear understanding of their account’s popularity and reach.

Instagram statistics followers typically include the total number of followers and the change in followers over a specific period. They may also provide data on follower demographics, such as age, gender, and location, allowing users to understand their audience better and tailor their content accordingly.

By tracking Instagram statistics followers, users can monitor the growth of their account, identify trends, and measure the impact of their content and engagement strategies. These insights can help individuals, influencers, and businesses determine the effectiveness of their Instagram marketing efforts and make informed decisions to enhance their online presence and reach a larger audience.

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