Xu Duan

Nanyang Technological University

H-index: 3

Asia-Singapore

About Xu Duan

Xu Duan, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Nanyang Technological University, specializes in the field of influencer marketing, consumer psychology, brand communications, advertising effects.

His recent articles reflect a diverse array of research interests and contributions to the field:

Vlog my life: How the development of influencer-follower relationship affects effectiveness of vlog advertising

Factors influencing the popularity of a health-related answer on a Chinese question-and-answer website: case study

Developing a perceived social media literacy scale: Evidence from Singapore

“The Big Women”: A textual analysis of Chinese viewers’ perception toward femvertising vlogs

Xu Duan Information

University	Nanyang Technological University
Position	Doctoral student
Citations(all)	56
Citations(since 2020)	56
Cited By	1
hIndex(all)	3
hIndex(since 2020)	3
i10Index(all)	2
i10Index(since 2020)	2
Email	Access Email
University Profile Page	Nanyang Technological University
Google Scholar	View Google Scholar Profile