William Forrester

William Forrester

Kennesaw State University

H-index: 10

North America-United States

About William Forrester

William Forrester, With an exceptional h-index of 10 and a recent h-index of 8 (since 2020), a distinguished researcher at Kennesaw State University, specializes in the field of Marketing Strategy, Marketing Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

How faculty status impacts student evaluations of teaching: a study of full-versus part-time marketing faculty

The influence of resume quality and ethnicity cues on employment decisions

u VILNIUS TECH

William Forrester Information

University

Position

Professor of Marketing.

Citations(all)

822

Citations(since 2020)

190

Cited By

691

hIndex(all)

10

hIndex(since 2020)

8

i10Index(all)

11

i10Index(since 2020)

7

Email

University Profile Page

Google Scholar

William Forrester Skills & Research Interests

Marketing Strategy

Marketing Analytics

Top articles of William Forrester

How faculty status impacts student evaluations of teaching: a study of full-versus part-time marketing faculty

Journal of Marketing Education

2022/4

The influence of resume quality and ethnicity cues on employment decisions

Journal of Business Economics and Management

2021/1/27

u VILNIUS TECH

2020

See List of Professors in William Forrester University(Kennesaw State University)