Svend Hollensen

Svend Hollensen

Syddansk Universitet

H-index: 24

Europe-Denmark

About Svend Hollensen

Svend Hollensen, With an exceptional h-index of 24 and a recent h-index of 19 (since 2020), a distinguished researcher at Syddansk Universitet, specializes in the field of Marketing Metaverse AI.

His recent articles reflect a diverse array of research interests and contributions to the field:

IoT platform stickiness and positioning in the value chain: considerations for a sub-supplier

Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order

Digital Customer Experience: a comparative study between traditional and unmanned supermarkets

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Service Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle

Service Marketing: in 100 Minuten

Sønderborg 2040: Kvalitativ midtvejs-status på Monitorrapporten

Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns

Svend Hollensen Information

University

Position

___

Citations(all)

6640

Citations(since 2020)

2566

Cited By

4758

hIndex(all)

24

hIndex(since 2020)

19

i10Index(all)

35

i10Index(since 2020)

27

Email

University Profile Page

Syddansk Universitet

Google Scholar

View Google Scholar Profile

Svend Hollensen Skills & Research Interests

Marketing Metaverse AI

Top articles of Svend Hollensen

Title

Journal

Author(s)

Publication Date

IoT platform stickiness and positioning in the value chain: considerations for a sub-supplier

International Journal of Value Chain Management

Anna Marie Dyhr Ulrich

Svend Hollensen

Pernille Eskerod

2023

Exploring the Influence of Entrepreneurial Marketing on Business Performance: Based on Spontaneous Order

Svend Hollensen

Serveh Saeidi

2023/10/11

Digital Customer Experience: a comparative study between traditional and unmanned supermarkets

Simon Fauser

Svend Hollensen

Anna Marie Dyhr Ulrich

2023

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Psychology & Marketing

Yogesh K Dwivedi

Laurie Hughes

Yichuan Wang

Ali A Alalwan

Sun J Ahn

...

2023/4

Service Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle

Simon Fauser

Svend Hollensen

Marc Oliver Opresnik

2023/1/20

Service Marketing: in 100 Minuten

Svend Hollensen

Simon Fauser

Marc Oliver Opresnik

2023/1/20

Sønderborg 2040: Kvalitativ midtvejs-status på Monitorrapporten

Barbora Gulisova

Steen Bo Frandsen

Svend Hollensen

2023

Going Viral for a Greener Future: How to Harness the Power of Active Viral Marketing in Green Product Campaigns

American Journal of Industrial and Business Management

Serveh Saeidi

Svend Hollensen

2023/12/21

Metaverse–the new marketing universe

Journal of Business Strategy

Svend Hollensen

Philip Kotler

Marc Oliver Opresnik

2022/3/17

Enhancing Student Learning through Online Secondary Data Research--Illustrated by a Case on a Global Expansion Decision Process.

Journal for Advancement of Marketing Education

Svend Hollensen

Pernille Eskerod

2022/3/1

International Marketing in 100 Minutes: In sprint with fun to the point for all

Svend Hollensen

Marc Oliver Opresnik

2022/2/25

Social media marketing: marketer dal phygital al metaverso

Philip Kotler

Svend Hollensen

Marc Oliver Opresnik

2022/9/21

Customer Experience Management in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle

Jan Gömann

Svend Hollensen

Marc Oliver Opresnik

2022/2/8

Industry Service-Technology Centre

Svend Hollensen

Niels N Grünbaum

2022/9/1

Social Media Marketing: A Practitioner Approach. The Ultimate strategy guide for social media success to grow your business

Svend Hollensen

Philip Kotler

Marc Oliver Opresnik

2022/2/2

IOT PLATFORM FORMATION AND STICKINESS–FOUR CASES

Anna Marie Dyhr Ulrich

Svend Hollensen

Pernille Eskerod

2022/4/28

Understanding incubation during foreign market entry: lessons learnt from an illustrative Danish case study

Journal of Business & Industrial Marketing

Susanne Gretzinger

Anna Marie Dyhr Ulrich

Svend Hollensen

Birgit Leick

2021/11/10

Strategic Management in 100 Minutes: In sprint with fun to the point for all

Svend Hollensen

Marc Oliver Opresnik

2021/10/16

International Marketing: Principles and Practice: A management-oriented approach

Svend Hollensen

Marc Oliver Opresnik

2021/9/21

Platform Formation and Stickiness on B2B IoT Service Platforms: a Case Study

Anna Marie Dyhr Ulrich

Svend Hollensen

Pernille Eskerod

2021

See List of Professors in Svend Hollensen University(Syddansk Universitet)