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Samaan Al-Msallam

About Samaan Al-Msallam

Samaan Al-Msallam, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Universität St.Gallen, specializes in the field of Marketing, Customer satisfaction, Gamification, Ethics of technology.

His recent articles reflect a diverse array of research interests and contributions to the field:

Ethical Considerations in Gamified Interactive Marketing Praxis

Unethical gamification: A literature review

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

The impact of tourists' emotions on satisfaction and destination loyalty–an integrative moderated mediation model: tourists' experience in Switzerland

Samaan Al-Msallam Information

University

Position

Postdoctoral visiting scholar Institute of Marketing

Citations(all)

629

Citations(since 2020)

502

Cited By

221

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

7

i10Index(since 2020)

7

Email

University Profile Page

Google Scholar

Samaan Al-Msallam Skills & Research Interests

Marketing

Customer satisfaction

Gamification

Ethics of technology

Top articles of Samaan Al-Msallam

Ethical Considerations in Gamified Interactive Marketing Praxis

2023/1/26

Samaan Al-Msallam
Samaan Al-Msallam

H-Index: 6

Juho Hamari
Juho Hamari

H-Index: 52

Unethical gamification: A literature review

2023/1/3

Juho Hamari
Juho Hamari

H-Index: 52

Developing a framework for unethical consumer behaviour: a qualitative study in two countries

Journal of Contemporary Marketing Science

2022/11/28

Amal Abdelhadi
Amal Abdelhadi

H-Index: 2

The impact of tourists' emotions on satisfaction and destination loyalty–an integrative moderated mediation model: tourists' experience in Switzerland

Journal of Hospitality and Tourism Insights

2020/8/25

See List of Professors in Samaan Al-Msallam University(Universität St.Gallen)

Co-Authors

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