Rosy Boardman

Rosy Boardman

Manchester University

H-index: 14

North America-United States

About Rosy Boardman

Rosy Boardman, With an exceptional h-index of 14 and a recent h-index of 14 (since 2020), a distinguished researcher at Manchester University, specializes in the field of Fashion, Digital Marketing, Sustainability, Inclusion, Eye Tracking.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring clothing fit as a motivator for lifetime extension and circular disposal

The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

Fashion and Environmental Sustainability: Entrepreneurship, Innovation and Technology

E-commerce is king: Creating effective fashion retail website designs

Optimising the effect of influencer marketing: exploring consumers’ interaction with different influencer types on Instagram

Investigating Shopper Motivations for Purchasing on Instagram

Women’s football subculture of misogyny: the escalation to online gender-based violence

Investigating the impact of body shape on garment fit

Rosy Boardman Information

University

Position

Department of Materials

Citations(all)

618

Citations(since 2020)

614

Cited By

112

hIndex(all)

14

hIndex(since 2020)

14

i10Index(all)

18

i10Index(since 2020)

18

Email

University Profile Page

Google Scholar

Rosy Boardman Skills & Research Interests

Fashion

Digital Marketing

Sustainability

Inclusion

Eye Tracking

Top articles of Rosy Boardman

Exploring clothing fit as a motivator for lifetime extension and circular disposal

Resources, Conservation and Recycling

2024/5/1

Rosy Boardman
Rosy Boardman

H-Index: 6

Simeon Gill
Simeon Gill

H-Index: 11

The adoption of digital fashion as an end product: A systematic literature review of research foci and future research agenda

2024/1/2

Rosy Boardman
Rosy Boardman

H-Index: 6

Fashion and Environmental Sustainability: Entrepreneurship, Innovation and Technology

2024

Rosy Boardman
Rosy Boardman

H-Index: 6

Aidin Salamzadeh
Aidin Salamzadeh

H-Index: 24

E-commerce is king: Creating effective fashion retail website designs

2023/5/18

Rosy Boardman
Rosy Boardman

H-Index: 6

Optimising the effect of influencer marketing: exploring consumers’ interaction with different influencer types on Instagram

2023/1/26

Daniella Ryding
Daniella Ryding

H-Index: 8

Rosy Boardman
Rosy Boardman

H-Index: 6

Investigating Shopper Motivations for Purchasing on Instagram

International Journal of Technology Transfer and Commercialisation

2023

Rosy Boardman
Rosy Boardman

H-Index: 6

Women’s football subculture of misogyny: the escalation to online gender-based violence

European Sport Management Quarterly

2023/11/7

Investigating the impact of body shape on garment fit

Journal of Fashion Marketing and Management: An International Journal

2023/11/7

Rosy Boardman
Rosy Boardman

H-Index: 6

Gianpaolo Vignali
Gianpaolo Vignali

H-Index: 5

Exploring how different ages of consumers shop on women's fashion retail websites

International Journal of Human-Computer Studies

2023/9/1

Rosy Boardman
Rosy Boardman

H-Index: 6

The opportunities & challenges of the metaverse for fashion brands

2023/7/29

Rosy Boardman
Rosy Boardman

H-Index: 6

Exploring the Language and Stigma Surrounding Second-Hand Fashion: The Role of Semantics in Promoting Sustainable Shopping

2023/7/3

Charles Hancock
Charles Hancock

H-Index: 2

Rosy Boardman
Rosy Boardman

H-Index: 6

THE DARK SIDE OF CHATBOTS AND ITS EFFECT ON THE CUSTOMER EXPERIENCE IN LUXURY RETAILING

Global Marketing Conference

2023/7

Rosy Boardman
Rosy Boardman

H-Index: 6

Exploring attention on a retailer’s homepage: an eye-tracking & qualitative research study

Behaviour & Information Technology

2023/6/11

Rosy Boardman
Rosy Boardman

H-Index: 6

Claudia E Henninger
Claudia E Henninger

H-Index: 13

Investigating how online fashion product page design affects the consumer's clothing fit appraisal

Journal of Consumer Behaviour

2022/11

Rosy Boardman
Rosy Boardman

H-Index: 6

Gianpaolo Vignali
Gianpaolo Vignali

H-Index: 5

Product development, fashion buying and merchandising

Textile Progress

2022/10/2

Using circularity as ‘permission to shop’ among Gen Z consumers

International Journal of Sustainable Fashion & Textiles

2022/10/1

Rosy Boardman
Rosy Boardman

H-Index: 6

Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping

Journal of Retailing and Consumer Services

2022/9/1

Eleonora Pantano
Eleonora Pantano

H-Index: 30

Rosy Boardman
Rosy Boardman

H-Index: 6

Chinese consumer attitudes towards second-hand luxury fashion and how social media eWoM affects decision-making

2022/8/12

Rosy Boardman
Rosy Boardman

H-Index: 6

UNISEX FASHION: exploring the barriers that prevent marginal practices from becoming mainstream

5th-8th April 2022 Nottingham Trent University

2022/4

Jack Coffin
Jack Coffin

H-Index: 4

Rosy Boardman
Rosy Boardman

H-Index: 6

Attention and Behaviour on Fashion Retail Websites: An Eye-Tracking Study

Information Technology & People

2022

Rosy Boardman
Rosy Boardman

H-Index: 6

See List of Professors in Rosy Boardman University(Manchester University)

Co-Authors

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