Michael SW Lee

Michael SW Lee

University of Auckland

H-index: 24

Oceania-New Zealand

About Michael SW Lee

Michael SW Lee, With an exceptional h-index of 24 and a recent h-index of 23 (since 2020), a distinguished researcher at University of Auckland, specializes in the field of Anti-consumption.

His recent articles reflect a diverse array of research interests and contributions to the field:

What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour

The psychological and functional factors driving metaverse resistance

Virtual reality as an immersive projective and autodriving advancement technique

Marketing education: Reflecting on relevance

A systematic review of food loss and waste in China: Quantity, impacts and mediators

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Anti-consumption research: A foundational and contemporary overview

Michael SW Lee Information

University

Position

The Business School

Citations(all)

3617

Citations(since 2020)

2193

Cited By

2218

hIndex(all)

24

hIndex(since 2020)

23

i10Index(all)

33

i10Index(since 2020)

29

Email

University Profile Page

Google Scholar

Michael SW Lee Skills & Research Interests

Anti-consumption

Top articles of Michael SW Lee

What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour

Cogent Food & Agriculture

2024/12/31

The psychological and functional factors driving metaverse resistance

Internet Research

2023/10/3

Michael Sw Lee
Michael Sw Lee

H-Index: 15

Virtual reality as an immersive projective and autodriving advancement technique

Journal of Consumer Behaviour

2023

Marketing education: Reflecting on relevance

Australasian Marketing Journal

2022/8

Paul Harrigan
Paul Harrigan

H-Index: 21

Michael Sw Lee
Michael Sw Lee

H-Index: 15

A systematic review of food loss and waste in China: Quantity, impacts and mediators

2022/2/1

Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance

Psychology & Marketing

2022/3

Teidorlang Lyngdoh
Teidorlang Lyngdoh

H-Index: 3

Michael Sw Lee
Michael Sw Lee

H-Index: 15

How does addiction of fast‐food turn into anti‐consumption of fast‐food? The mediating role of health concerns

Journal of Consumer Behaviour

2022/7

Anti-consumption research: A foundational and contemporary overview

Current Opinion in Psychology

2022

Economic predictors of differences in interview faking between countries: Economic inequality matters, not the state of economy

Applied Psychology

2021/7

Everyday “low price” or everyday “value”? The interactive effects of framing and construal level on consumer purchase intentions

Journal of Retailing and Consumer Services

2021

Anti‐consumption beyond boundaries: From niche topic to global phenomena

2020/2

Michael Sw Lee
Michael Sw Lee

H-Index: 15

Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption

Australasian Marketing Journal

2020/2

Michael Sw Lee
Michael Sw Lee

H-Index: 15

Condoms and bananas: Shock advertising explained through congruence theory

Journal of retailing and consumer services

2020/11/1

Michael Sw Lee
Michael Sw Lee

H-Index: 15

A sustainable pathway to consumer wellbeing. The role of anticonsumption and consumer empowerment

Journal of Consumer Affairs

2020/6

Michael Sw Lee
Michael Sw Lee

H-Index: 15

Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?

Psychology & Marketing

2020/2

Michael Sw Lee
Michael Sw Lee

H-Index: 15

See List of Professors in Michael SW Lee University(University of Auckland)

Co-Authors

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