Maria Ek Styvén

About Maria Ek Styvén

Maria Ek Styvén, With an exceptional h-index of 18 and a recent h-index of 13 (since 2020), a distinguished researcher at Luleå tekniska Universitet, specializes in the field of marketing, branding, consumer behaviour, tourism & hospitality, retail.

His recent articles reflect a diverse array of research interests and contributions to the field:

The multidimensionality of place identity: A systematic concept analysis and framework of place-related identity elements

Employment in the tourism and hospitality industry: towards a unified value proposition

Crisis: A Driver for Tourism Innovation and Service Design?

Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region

Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees

Sustainable service offerings: the role of innovation awareness

Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden

I just work here! Employees as co-creators of the employer brand

Maria Ek Styvén Information

University

Position

Professor of Industrial Marketing

Citations(all)

1209

Citations(since 2020)

870

Cited By

524

hIndex(all)

18

hIndex(since 2020)

13

i10Index(all)

19

i10Index(since 2020)

15

Email

University Profile Page

Google Scholar

Maria Ek Styvén Skills & Research Interests

marketing

branding

consumer behaviour

tourism & hospitality

retail

Top articles of Maria Ek Styvén

The multidimensionality of place identity: A systematic concept analysis and framework of place-related identity elements

2024/2/20

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Employment in the tourism and hospitality industry: towards a unified value proposition

2024

Anna Näppä
Anna Näppä

H-Index: 3

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Crisis: A Driver for Tourism Innovation and Service Design?

2024

Johan Lugnet
Johan Lugnet

H-Index: 3

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Workplace learning in transient workplaces: the tourism and hospitality industry in the Arctic region

Journal of Workplace Learning

2023/12/18

Revitalizing Employer Branding: Unveiling an Industry Value Proposition through the Voices of Tourism and Hospitality Employees

2023

Sustainable service offerings: the role of innovation awareness

2023

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Placing the place in employer branding: The case of the tourism and hospitality sector in Northern Sweden

2023

I just work here! Employees as co-creators of the employer brand

Scandinavian Journal of Hospitality and Tourism

2023/1/1

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Journal of Business Research

2022/3/1

Sustainable Tourism in the Shadow of Covid-19: Perceptions and Attitudes of Generation Y & Z

2022

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

Journal of Place Management and Development

2021/8/30

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Explaining the intention to use digital personal data stores: An empirical study

Technological Forecasting and Social Change

2021/5/1

Social comparison orientation and frequency: A study on international travel bloggers

Journal of Business Research

2021/2/1

Attraktiva arbetsgivare: Employer branding i besöksnäringen

2021

This is my hometown! The role of place attachment, congruity, and self-expressiveness on residents’ intention to share a place brand message online

Journal of Advertising

2020/10/19

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Places in good graces: The role of emotional connections to a place on word-of-mouth

Journal of Business Research

2020/10/1

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

Magnus Hultman
Magnus Hultman

H-Index: 19

Understanding the intention to buy secondhand clothing on sharing economy platforms: The influence of sustainability, distance from the consumption system, and economic motivations

Psychology & Marketing

2020/5

Maria Ek Styvén
Maria Ek Styvén

H-Index: 9

See List of Professors in Maria Ek Styvén University(Luleå tekniska Universitet)

Co-Authors

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