Małgorzata Bartosik-Purgat
Uniwersytet Ekonomiczny w Poznaniu
H-index: 15
Europe-Poland
Top articles of Małgorzata Bartosik-Purgat
A new wave and the ripples it makes: Post-transition firm’s digital maturity and its consequences in global value chains
Entrepreneurial Business and Economics Review
2024/3/30
Cross-cultural business-to-business communication–the experiences of Polish companies with the Chinese and Americans
International Journal of Emerging Markets
2023/5/30
Małgorzata Bartosik-Purgat
H-Index: 9
Industry 4.0 technologies adoption: barriers and their impact on Polish companies’ innovation performance
European Planning Studies
2023/5/4
Barbara Jankowska
H-Index: 13
Ewa Mińska-Struzik
H-Index: 3
Małgorzata Bartosik-Purgat
H-Index: 9
Iwona Olejnik
H-Index: 6
The general circumstances of digital consumer behaviour in Europe
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Nela Filimon
H-Index: 7
E-commerce in light of digital technology development: A consumer perspective
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Barbara Jankowska
H-Index: 13
European consumers in the digital era: Implications of technology, media and culture on consumer behavior
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Nela Filimon
H-Index: 7
Digital Trends of European consumers' behaviour: Forecasts and predictions
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Nela Filimon
H-Index: 7
A consumer perspective
European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Barbara Jankowska
H-Index: 13
Changes in consumer behaviour in the digital age
2022/10/18
Małgorzata Bartosik-Purgat
H-Index: 9
Does Generation Matter for the Use of I4. 0 Technologies?
2022/9/5
Young consumer perception towards family firms: Relationship building and gender
Entrepreneurial Business and Economics Review
2022/1/18
The Effects of Social Media Tools' Usage in International Marketing Communication–Corporation Perspective
2021/11/29
Małgorzata Bartosik-Purgat
H-Index: 9
Understanding Consumer-Perceived Value in Augmented Reality–Implications for Marketing Activities
2021/11/29
Małgorzata Bartosik-Purgat
H-Index: 9
Milena Ratajczak-Mrozek
H-Index: 11
The reverse transfer of knowledge in MNEs: the perspective of foreign subsidiaries in a post-transition country
Journal of Intellectual Capital
2021/10/14
External factors of new media tools' usage in personal communication across countries
International Journal of Emerging Markets
2021/10/14
Małgorzata Bartosik-Purgat
H-Index: 9
The usage of new media tools in prosumer activities–a corporate perspective
Technology Analysis & Strategic Management
2021/4/3
Małgorzata Bartosik-Purgat
H-Index: 9
Joanna Bednarz
H-Index: 6
Consumer acceptance of AR technology in e-commerce in the light of the Covid-19 pandemic: A conceptual perspective
Toward the “new normal” after Covid-19–A post-transition economy perspective
2021
Małgorzata Bartosik-Purgat
H-Index: 9
Tomasz Grzegorczyk
H-Index: 3
Exploiting e-commerce trends for international market expansion: the perspective of Polish fashion firms
European Journal of International Management
2020
Małgorzata Bartosik-Purgat
H-Index: 9
Barbara Jankowska
H-Index: 13
