Li Huang

Li Huang

Hofstra University

H-index: 6

North America-United States

About Li Huang

Li Huang, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at Hofstra University, specializes in the field of social media, AI, brand anthropomorphism, identity.

His recent articles reflect a diverse array of research interests and contributions to the field:

How video conferencing promotes preferences for self-enhancement products

How humor reduces the impact of negative feedback on social media

Competition or spillover? Effects of platform-owner entry on provider commitment

Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions

Li Huang Information

University

Position

___

Citations(all)

1625

Citations(since 2020)

1048

Cited By

1037

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

4

i10Index(since 2020)

4

Email

University Profile Page

Google Scholar

Li Huang Skills & Research Interests

social media

AI

brand anthropomorphism

identity

Top articles of Li Huang

How video conferencing promotes preferences for self-enhancement products

International Journal of Research in Marketing

2023/9/15

Li Huang
Li Huang

H-Index: 4

How humor reduces the impact of negative feedback on social media

Journal of Interactive Marketing

2022/11

Competition or spillover? Effects of platform-owner entry on provider commitment

Journal of Business Research

2022/5/1

Numbers not Lives: AI Dehumanization Undermines COVID-19 Preventive Intentions

Journal of the Association for Consumer Research

2020/10

Li Huang
Li Huang

H-Index: 4

Zhi Lu
Zhi Lu

H-Index: 2

See List of Professors in Li Huang University(Hofstra University)