Hong Yu

Ryerson University

H-index: 15

North America-Canada

About Hong Yu

Hong Yu, With an exceptional h-index of 15 and a recent h-index of 13 (since 2020), a distinguished researcher at Ryerson University, specializes in the field of shopper journey, shopping experience management, popup retailing, branding strategies.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pop-up retail strategies in an omnichannel context

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

Experiential value and shopping well‐being of aging consumers

Do You See What I See? The shopping experiences of people with visual impairment

Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Hong Yu Information

University	Ryerson University
Position	Associate Professor Retail Management
Citations(all)	1504
Citations(since 2020)	709
Cited By	1028
hIndex(all)	15
hIndex(since 2020)	13
i10Index(all)	18
i10Index(since 2020)	14
Email	Access Email
University Profile Page	Ryerson University
Google Scholar	View Google Scholar Profile

Hong Yu Skills & Research Interests

shopper journey

shopping experience management

popup retailing

branding strategies

Hong Yu

Ryerson University

About Hong Yu

Hong Yu Information

Hong Yu Skills & Research Interests

Top articles of Hong Yu

Pop-up retail strategies in an omnichannel context

Hong Yu

Do young consumers care about ethical consumption? Modelling Gen Z's purchase intention towards fair trade coffee

Hong Yu

Experiential value and shopping well‐being of aging consumers

Hong Yu

Osmud Rahman

Do You See What I See? The shopping experiences of people with visual impairment

Hong Yu

Megan Strickfaden

Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Hong Yu

Frances Gunn