Gurmeet Kaur Matharu

About Gurmeet Kaur Matharu

Gurmeet Kaur Matharu, With an exceptional h-index of 2 and a recent h-index of 2 (since 2020), a distinguished researcher at Southern Cross University, specializes in the field of organic food, consumer behaviour, plant-based foods, veganism, vegetarianism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian context

The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food

The Association Between ‘Vegetarian for Life’Diet Quality and Depressive Symptoms: A Replication Study.

Understanding the antecedents of plant-based foods behavior-an exploratory study using COM-B model

What Motivates Young Indian Consumers to Buy Organic Food?

Factors influencing buying behaviour of plant-based foods

Gurmeet Kaur Matharu Information

University

Position

___

Citations(all)

19

Citations(since 2020)

19

Cited By

1

hIndex(all)

2

hIndex(since 2020)

2

i10Index(all)

1

i10Index(since 2020)

1

Email

University Profile Page

Google Scholar

Gurmeet Kaur Matharu Skills & Research Interests

organic food

consumer behaviour

plant-based foods

veganism

vegetarianism

Top articles of Gurmeet Kaur Matharu

Understanding the consumer behaviour towards plant-based foods: An application of capability, opportunity, motivation and behaviour (COM-B)model in an Australian context

2023/11

Gurmeet Kaur Matharu
Gurmeet Kaur Matharu

H-Index: 1

The moderating role of Hofstede’s cultural dimensions on consumer purchasing of organic food

Journal of international consumer marketing

2024/1/1

The Association Between ‘Vegetarian for Life’Diet Quality and Depressive Symptoms: A Replication Study.

2023/7/25

Megan Lee
Megan Lee

H-Index: 2

Gurmeet Kaur Matharu
Gurmeet Kaur Matharu

H-Index: 1

Understanding the antecedents of plant-based foods behavior-an exploratory study using COM-B model

A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem

2023

Gurmeet Kaur Matharu
Gurmeet Kaur Matharu

H-Index: 1

Golam Sorwar
Golam Sorwar

H-Index: 9

What Motivates Young Indian Consumers to Buy Organic Food?

Journal of International Consumer Marketing (B ranked in ABDC list, ESCI-WoS, Scopus)

2021

Factors influencing buying behaviour of plant-based foods

Australian and New Zealand Marketing Academy Conference (ANZMAC) 2021: Something Different

2021

Gurmeet Kaur Matharu
Gurmeet Kaur Matharu

H-Index: 1

Golam Sorwar
Golam Sorwar

H-Index: 9

See List of Professors in Gurmeet Kaur Matharu University(Southern Cross University)

Co-Authors

academic-engine