Dr. Daisy Kee Mui Hung

About Dr. Daisy Kee Mui Hung

Dr. Daisy Kee Mui Hung, With an exceptional h-index of 37 and a recent h-index of 32 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of Organizational Behavior, Leadership, HRM.

His recent articles reflect a diverse array of research interests and contributions to the field:

Leading with Purpose: Unraveling the Impact of Responsible Leadership on Employee Green Behavior in the Workplace

The Ranking of Starbucks in The Eyes Of The Public And Its Competitiveness in The Industry

Analysis of the Factors Affecting Customer Preference Towards McDonald’s

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

Perceived human resource management practices and intention to stay in private higher education institutions in Malaysia: the role of organizational citizenship behaviour

Green HRM, Green Creativity, and Sustainability: Evidence from Chinese Private Enterprises in China

Sustainability Starts with HR: Exploring Green HRM Practices in the UAE

The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices

Dr. Daisy Kee Mui Hung Information

University

Position

Associate Professor of School of Management

Citations(all)

5411

Citations(since 2020)

4432

Cited By

1959

hIndex(all)

37

hIndex(since 2020)

32

i10Index(all)

106

i10Index(since 2020)

99

Email

University Profile Page

Google Scholar

Dr. Daisy Kee Mui Hung Skills & Research Interests

Organizational Behavior

Leadership

HRM

Top articles of Dr. Daisy Kee Mui Hung

Leading with Purpose: Unraveling the Impact of Responsible Leadership on Employee Green Behavior in the Workplace

Heliyon

2024/4/26

The Ranking of Starbucks in The Eyes Of The Public And Its Competitiveness in The Industry

International Journal of Applied Business and International Management (IJABIM)

2024/4/20

Analysis of the Factors Affecting Customer Preference Towards McDonald’s

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

2024/2/20

Optimizing Marketing Strategies for Enhanced Sales Performance in the Travel and Tourism Sector

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

2024/2/20

Perceived human resource management practices and intention to stay in private higher education institutions in Malaysia: the role of organizational citizenship behaviour

Global Business Review

2024/2

Green HRM, Green Creativity, and Sustainability: Evidence from Chinese Private Enterprises in China

2024/1/23

Sustainability Starts with HR: Exploring Green HRM Practices in the UAE

2024/1/23

The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices

Journal of The Community Development in Asia

2024/1/20

Empowering Scalability Through Resource Optimisation for Fuelling Startups Growth

2024

Cyberbullying victimization and suicide ideation: The mediating role of psychological distress among Malaysian youth

Computers in Human Behavior

2024/1/1

AI-assisted Food Ordering and Delivery Management System for KFC: Insights from Malaysia, Indonesia and India

Journal of The Community Development in Asia

2023/9/20

Exploring the Path to Enhance Employee Creativity in Chinese MSMEs: The Influence of Individual and Team Learning Orientation, Transformational Leadership, and Creative Self …

Information

2023/8/8

Promoting technology innovation performance through high involvement HRM, technology adaptation and innovativeness

Business Process Management Journal

2023/8/4

Fast-Food Consumption Patterns among University Students: A Case Study of McDonald's in Malaysia

Asia Pacific Journal of Management and Education (APJME)

2023/7/20

Factors that Influence University Students toward Customer Satisfaction and Customer Loyalty at Starbucks in Malaysia

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

2023/6/20

The Influence of Customer Satisfaction, brand trust and Brand Loyalty on Purchase Intention: A Study of McDonald’s in Malaysia

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

2023/6/20

Are You Satisfied With Shopee? A Study of Customer Satisfaction Towards Shopee

International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

2023/6/20

The key enablers of SMEs readiness in Industry 4.0: a case of Malaysia

International Journal of Emerging Markets

2023/6/12

Socially responsible HRM and hotel employees’ environmental performance: the mediating roles of green knowledge sharing and environmental commitment

International Journal of Contemporary Hospitality Management

2023/6/9

Quality of Work Life and Employee Work Outcomes: A Hierarchical Model with Mediation Analysis

International Journal of Business and Society

2023/4/7

See List of Professors in Dr. Daisy Kee Mui Hung University(Universiti Sains Malaysia)

Co-Authors

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