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Deepti Wadera

About Deepti Wadera

Deepti Wadera, With an exceptional h-index of 7 and a recent h-index of 6 (since 2020), a distinguished researcher at GD Goenka University, specializes in the field of Consumer Behaviour, Digital Marketing, Artificial Intelligence.

His recent articles reflect a diverse array of research interests and contributions to the field:

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

DIGITAL TRANSFORMATION OF HUMAN RESOURCES COMMUNICATION: A COMPREHENSIVE REVIEW

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences

Impact of cause-affinity and CSR fit on consumer purchase intention

Consumer understanding of corporate social responsibility dimensions: an application of CSR pyramid model in Indian context

Voice Engagement Leading to Business Intelligence: A Systematic Review and Agenda for Future Research

The Role of Digital Communication in HR Department

A review paper of consumer behaviour on chatbot adoption

Deepti Wadera Information

University

Position

Associate Professor

Citations(all)

275

Citations(since 2020)

251

Cited By

64

hIndex(all)

7

hIndex(since 2020)

6

i10Index(all)

6

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Deepti Wadera Skills & Research Interests

Consumer Behaviour

Digital Marketing

Artificial Intelligence

Top articles of Deepti Wadera

Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants

Journal of Consumer Behaviour

2024/3

Deepti Wadera
Deepti Wadera

H-Index: 3

Jaspreet Kaur
Jaspreet Kaur

H-Index: 1

Emmanuel Mogaji
Emmanuel Mogaji

H-Index: 17

DIGITAL TRANSFORMATION OF HUMAN RESOURCES COMMUNICATION: A COMPREHENSIVE REVIEW

2023

Deepti Wadera
Deepti Wadera

H-Index: 3

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences

Society and Business Review

2022/2/21

Jaspreet Kaur
Jaspreet Kaur

H-Index: 1

Emmanuel Mogaji
Emmanuel Mogaji

H-Index: 17

Deepti Wadera
Deepti Wadera

H-Index: 3

Sangeeta Gupta
Sangeeta Gupta

H-Index: 2

Impact of cause-affinity and CSR fit on consumer purchase intention

Society and Business Review

2021/1/21

Deepti Wadera
Deepti Wadera

H-Index: 3

Consumer understanding of corporate social responsibility dimensions: an application of CSR pyramid model in Indian context

International Journal of Indian Culture and Business Management

2021

Deepti Wadera
Deepti Wadera

H-Index: 3

Voice Engagement Leading to Business Intelligence: A Systematic Review and Agenda for Future Research

2021/7/1

Deepti Wadera
Deepti Wadera

H-Index: 3

Jaspreet Kaur
Jaspreet Kaur

H-Index: 1

The Role of Digital Communication in HR Department

2021

Deepti Wadera
Deepti Wadera

H-Index: 3

A review paper of consumer behaviour on chatbot adoption

2020

Deepti Wadera
Deepti Wadera

H-Index: 3

See List of Professors in Deepti Wadera University(GD Goenka University)