Deborah Fowler

Deborah Fowler

Texas Tech University

H-index: 13

North America-United States

About Deborah Fowler

Deborah Fowler, With an exceptional h-index of 13 and a recent h-index of 9 (since 2020), a distinguished researcher at Texas Tech University, specializes in the field of Category Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty

Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action

The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands

Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement

Deborah Fowler Information

University

Position

Associate Chair of the Hospitality and Retail Management Department

Citations(all)

804

Citations(since 2020)

487

Cited By

638

hIndex(all)

13

hIndex(since 2020)

9

i10Index(all)

17

i10Index(since 2020)

8

Email

University Profile Page

Texas Tech University

Google Scholar

View Google Scholar Profile

Deborah Fowler Skills & Research Interests

Category Management

Top articles of Deborah Fowler

Title

Journal

Author(s)

Publication Date

Why are college sports tourists traveling long distance? Antecedents of destination and team loyalty

Asia Pacific Journal of Marketing and Logistics

Jae Han Min

Hyo Jung Chang

Deborah Fowler

Shane Blum

2023/2/9

Cultural exploration as an antecedent of students’ intention to attend university events: an extension of the theory of reasoned action

Journal of Marketing for Higher Education

Ayman Harb

Aahed Khliefat

Yahya A Alzghoul

Deborah Fowler

Nael Sarhan

...

2021/8/1

The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands

International Textile and Apparel Association Annual Conference Proceedings

Haylie Hicks

Deborah C Fowler

Hyo Jung Julie Julie Chang

Tun-Min Catherine Jai

2020/12/28

Inaugural events and beer tourist behavior: Capitalizing on the craft beer movement

Event Management

KT Manis

Hyo Jung Julie Chang

Deborah C Fowler

Shane C Blum

2020/4/7

See List of Professors in Deborah Fowler University(Texas Tech University)