Cristian Rizzo

About Cristian Rizzo

Cristian Rizzo, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at Università del Salento, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Enabling digital technologies adoption in industrial districts: The key role of trust and knowledge sharing

Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior

An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context

Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications

A hierarchical personality approach toward a fuller understanding of onychophagia and compulsive buying

The pink bias: Consumption choices of pink-colored products

The rise of virtual influencers: Bizarrely realistic or scarily uncanny?

Young generation consumption behaviour in organic wine markets: A preliminary analysis

Cristian Rizzo Information

University

Position

___

Citations(all)

264

Citations(since 2020)

245

Cited By

92

hIndex(all)

5

hIndex(since 2020)

5

i10Index(all)

5

i10Index(since 2020)

5

Email

University Profile Page

Google Scholar

Cristian Rizzo Skills & Research Interests

marketing

Top articles of Cristian Rizzo

Enabling digital technologies adoption in industrial districts: The key role of trust and knowledge sharing

Technological Forecasting and Social Change

2024/1/1

Mauro Capestro
Mauro Capestro

H-Index: 8

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Managing food-wasting: the role of customer cooperation in influencing firms' pro-environmental behavior

Management Decision

2023/12/18

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Bernardo Bertoldi
Bernardo Bertoldi

H-Index: 6

An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context

European Journal of Innovation Management

2023/12/5

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Stefano Bresciani
Stefano Bresciani

H-Index: 28

Look how sustainable I am! Effects of communication focus, individuals' differences on intention to use food waste fighting mobile applications

European Journal of Innovation Management

2023/9/5

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Gazi Mahabubul Alam
Gazi Mahabubul Alam

H-Index: 20

A hierarchical personality approach toward a fuller understanding of onychophagia and compulsive buying

Psychological reports

2023/6

The pink bias: Consumption choices of pink-colored products

Journal of Global Fashion Marketing

2023/4/3

The rise of virtual influencers: Bizarrely realistic or scarily uncanny?

2023

Gabriele Baima
Gabriele Baima

H-Index: 3

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Young generation consumption behaviour in organic wine markets: A preliminary analysis

2023

Cecilia Casalegno
Cecilia Casalegno

H-Index: 8

Cristian Rizzo
Cristian Rizzo

H-Index: 4

The benefit factor: Understanding the role of benefits in in-game advertising consumers’ response

2023

Cristian Rizzo
Cristian Rizzo

H-Index: 4

The marketing role in multi-stakeholder engagement: An empirical examination

2023

A fuzzy expert system for sustainable local development

Regional Studies

2022/5/4

The impact of English as a Lingua Franca on emotions. The role of individuals’ native language vs. second language

Lingue e Linguaggi

2020/12/11

Cristian Rizzo
Cristian Rizzo

H-Index: 4

Antonio Mileti
Antonio Mileti

H-Index: 7

Information processing by elderly consumers: a five-decade review

2020/10/13

Psychological and Situational Determinants of the Intention to Insure Against the Risk of Climate Change

2020

Assessing consumers’ behavioral intentions to adopt green technologies: A combined research framework

2020

See List of Professors in Cristian Rizzo University(Università del Salento)