Bertha Jacobs

Bertha Jacobs

University of Pretoria

H-index: 10

Africa-South Africa

About Bertha Jacobs

Bertha Jacobs, With an exceptional h-index of 10 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Pretoria, specializes in the field of Apparel merchandising, experiential retailing, social-cultural aspects of clothing, collaborative consumption, scholarship of te.

His recent articles reflect a diverse array of research interests and contributions to the field:

Preparing students for the future workplace: how online teaching and learning during the COVID-19 pandemic hone required transferable skills

I rent, swap or buy second-hand–comparing antecedents for online collaborative clothing consumption models

“Must-have” skills and knowledge for apparel merchandising professionals in South Africa

Male fashion leadership: Hedonic and utilitarian clothing shopping motivations within the South African context

Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa

Skills and knowledge for merchandising professionals: The case of the South African apparel retail industry

Effects of the four realms of experience and pleasurable experiences on consumer intention to patronise pop-up stores

Consumer prioritisation of product-related attributes within the breakfast cereal category

Bertha Jacobs Information

University

Position

___

Citations(all)

360

Citations(since 2020)

233

Cited By

212

hIndex(all)

10

hIndex(since 2020)

8

i10Index(all)

10

i10Index(since 2020)

8

Email

University Profile Page

Google Scholar

Bertha Jacobs Skills & Research Interests

Apparel merchandising

experiential retailing

social-cultural aspects of clothing

collaborative consumption

scholarship of te

Top articles of Bertha Jacobs

Preparing students for the future workplace: how online teaching and learning during the COVID-19 pandemic hone required transferable skills

Education+ Training

2023/12/18

I rent, swap or buy second-hand–comparing antecedents for online collaborative clothing consumption models

International Journal of Fashion Design, Technology and Education

2023/9/2

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Hanri Taljaard-Swart
Hanri Taljaard-Swart

H-Index: 3

“Must-have” skills and knowledge for apparel merchandising professionals in South Africa

Journal of Global Fashion Marketing

2023/4/3

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Male fashion leadership: Hedonic and utilitarian clothing shopping motivations within the South African context

International Journal of Fashion Design, Technology and Education

2023/1/2

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Marien Graham
Marien Graham

H-Index: 11

Factors Influencing Young Consumers’ Impulse Intentions Toward Visiting Pop-Up Stores in South Africa

Journal of Marketing and Consumer Behaviour in Emerging Markets

2022

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Ann-Marie Fiore
Ann-Marie Fiore

H-Index: 28

Skills and knowledge for merchandising professionals: The case of the South African apparel retail industry

Clothing and Textiles Research Journal

2022/1

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Effects of the four realms of experience and pleasurable experiences on consumer intention to patronise pop-up stores

Journal of Consumer Sciences

2021/12/13

Bertha Jacobs
Bertha Jacobs

H-Index: 7

Marien Graham
Marien Graham

H-Index: 11

Consumer prioritisation of product-related attributes within the breakfast cereal category

2021

Clarifying the merchandising function: analysis of merchandising roles and responsibilities in the South African apparel retail industry

International Journal of Fashion Design, Technology and Education

2020/9/1

Bertha Jacobs
Bertha Jacobs

H-Index: 7

1927 Consumers’ motives for complaint behavioural intention following service failure in the clothing retail context (STUDENT PAPER)

Book of Abstracts

2020/3/3

See List of Professors in Bertha Jacobs University(University of Pretoria)

Co-Authors

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