Belem Barbosa

About Belem Barbosa

Belem Barbosa, With an exceptional h-index of 17 and a recent h-index of 16 (since 2020), a distinguished researcher at Universidade do Porto, specializes in the field of consumer behaviour, digital marketing, word-of-mouth communication, sustainability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Marketing Innovation Strategies and Consumer Behavior

Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

Effectiveness of ATM withdrawal forecasting methods under different market conditions

Perceived greenwashing and its impact on eco-friendly product purchase

Contemporary trends in innovative marketing strategies

Building Bridges: Community-Based Projects for Participation and Social Inclusion of Rural NEETs

How do e-governance and e-business drive sustainable development goals?

Belem Barbosa Information

University

Position

School of Economics and Management

Citations(all)

941

Citations(since 2020)

895

Cited By

150

hIndex(all)

17

hIndex(since 2020)

16

i10Index(all)

24

i10Index(since 2020)

24

Email

University Profile Page

Google Scholar

Belem Barbosa Skills & Research Interests

consumer behaviour

digital marketing

word-of-mouth communication

sustainability

Top articles of Belem Barbosa

Marketing Innovation Strategies and Consumer Behavior

2024/4/9

Belem Barbosa
Belem Barbosa

H-Index: 7

Customer Experience, Loyalty, and Churn in Bundled Telecommunications Services

SAGE Open

2024/4

Consumer Behavior and Sustainable Marketing Development in Online and Offline Settings

2024/3/28

Sikandar Ali Qalati
Sikandar Ali Qalati

H-Index: 8

Belem Barbosa
Belem Barbosa

H-Index: 7

Effectiveness of ATM withdrawal forecasting methods under different market conditions

Technological Forecasting and Social Change

2024/3/1

Perceived greenwashing and its impact on eco-friendly product purchase

Tourism & Management Studies

2024/2/20

Belem Barbosa
Belem Barbosa

H-Index: 7

Contemporary trends in innovative marketing strategies

2024/2/19

Belem Barbosa
Belem Barbosa

H-Index: 7

Building Bridges: Community-Based Projects for Participation and Social Inclusion of Rural NEETs

NEETs in European rural areas

2024/2/9

How do e-governance and e-business drive sustainable development goals?

Technological Forecasting and Social Change

2024/2/1

Belem Barbosa
Belem Barbosa

H-Index: 7

How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses

2024/2

Customers’ Perspectives on Promotion-Based, Permission-Based, and Service-Oriented E-Mail Marketing Strategies: A Qualitative Study

International Journal of Marketing, Communication and New Media

2024/1/19

Belem Barbosa
Belem Barbosa

H-Index: 7

Emotional Facets of Car Driving Experience and Purchase Decision Making: A Bibliometric Review

2024

Mehdi Mahdavi
Mehdi Mahdavi

H-Index: 9

Belem Barbosa
Belem Barbosa

H-Index: 7

Critical Success Factors of SME Internationalization From Developed to Developing Economies

2024

Belem Barbosa
Belem Barbosa

H-Index: 7

Virtual Influencers: A Bibliometric Analysis

2024

Belem Barbosa
Belem Barbosa

H-Index: 7

The Potential Role of Blockchain in Supply Chain Management in the Automotive Industry

2024

From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on# womensday Posts by Companies

2024

Belem Barbosa
Belem Barbosa

H-Index: 7

Claudia Amaral Santos
Claudia Amaral Santos

H-Index: 3

The influential role of austerity in normalising sustainable consumption

2023/5/11

A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention

Journal of Marketing Analytics

2023/4/11

THE MULTIDIMENSIONAL OUTCOMES OF HAPPINESS AT WORK WHEN THERE IS NO EXPLICIT STRATEGY: THE VIEWS OF B2C EMPLOYEES

International Journal of Business and Society

2023/4/7

Belem Barbosa
Belem Barbosa

H-Index: 7

Claudia Amaral Santos
Claudia Amaral Santos

H-Index: 3

Defining content marketing and its influence on online user behavior: a data-driven prescriptive analytics method

Annals of Operations Research

2023/3/12

COMO VALORIZAR O ENSINO SECUNDÁRIO PROFISSIONAL?

2023/3

See List of Professors in Belem Barbosa University(Universidade do Porto)