B. David Tyler

B. David Tyler

University of Massachusetts Amherst

H-index: 13

North America-United States

About B. David Tyler

B. David Tyler, With an exceptional h-index of 13 and a recent h-index of 12 (since 2020), a distinguished researcher at University of Massachusetts Amherst, specializes in the field of Social consumption of sport, Organizational rivalry.

His recent articles reflect a diverse array of research interests and contributions to the field:

The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

The genesis of team rivalry in the New World: Sparks to fan animosity in Major League Soccer

Superclásicos and rivalry antecedents: exploring soccer club rivalries in Argentina, Brazil, and Mexico

Analyzing price premiums in international sponsorship exchange: What drives marketing costs in formula one racing?

Rival team effects in cause-related sports marketing

B. David Tyler Information

University

Position

Associate Professor

Citations(all)

838

Citations(since 2020)

587

Cited By

487

hIndex(all)

13

hIndex(since 2020)

12

i10Index(all)

14

i10Index(since 2020)

13

Email

University Profile Page

University of Massachusetts Amherst

Google Scholar

View Google Scholar Profile

B. David Tyler Skills & Research Interests

Social consumption of sport

Organizational rivalry

Top articles of B. David Tyler

Title

Journal

Author(s)

Publication Date

The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement

Journal of Business & Industrial Marketing

Joe B Cobbs

Jonathan A Jensen

B David Tyler

2022/1/3

Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

Journal of Business Research

B David Tyler

Joe Cobbs

Bridget Satinover Nichols

Vassilis Dalakas

2021/1/1

The genesis of team rivalry in the New World: Sparks to fan animosity in Major League Soccer

Joe Cobbs

B David Tyler

2021/3/30

Superclásicos and rivalry antecedents: exploring soccer club rivalries in Argentina, Brazil, and Mexico

Charles Parrish

B David Tyler

2021/3/30

Analyzing price premiums in international sponsorship exchange: What drives marketing costs in formula one racing?

Journal of Advertising Research

Jonathan A Jensen

Joe B Cobbs

Benjamin Albano

B David Tyler

2021/3/1

Rival team effects in cause-related sports marketing

International Journal of Sports Marketing and Sponsorship

Bridget Satinover Nichols

Joe Cobbs

B David Tyler

2020/1/22

See List of Professors in B. David Tyler University(University of Massachusetts Amherst)

Co-Authors

H-index: 22
Vassilis Dalakas

Vassilis Dalakas

California State University San Marcos

H-index: 20
Pamm Phillips (nee Kellett)

Pamm Phillips (nee Kellett)

Deakin University

H-index: 19
Joe Cobbs

Joe Cobbs

Northern Kentucky University

H-index: 19
Jonathan A. Jensen, Ph.D.

Jonathan A. Jensen, Ph.D.

University of North Carolina at Chapel Hill

H-index: 17
Matthew Katz

Matthew Katz

University of Massachusetts Amherst

H-index: 14
Laura Cruz

Laura Cruz

Penn State University

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