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Anna Bianchi

About Anna Bianchi

Anna Bianchi, With an exceptional h-index of 2 and a recent h-index of 2 (since 2020), a distinguished researcher at Uniwersytet Warszawski, specializes in the field of digital marketing, social media, word-of-mouth, marketing communications, luxury goods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Driving electronic word of mouth on Facebook: a cross-national study

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

The Influence of Marketing Communication in Social Media on Electronic Word-of-Mouth

Anna Bianchi Information

University

Position

Wydział Zarządzania

Citations(all)

12

Citations(since 2020)

12

Cited By

1

hIndex(all)

2

hIndex(since 2020)

2

i10Index(all)

0

i10Index(since 2020)

0

Email

University Profile Page

Google Scholar

Anna Bianchi Skills & Research Interests

digital marketing

social media

word-of-mouth

marketing communications

luxury goods

Top articles of Anna Bianchi

Driving electronic word of mouth on Facebook: a cross-national study

Journal of Marketing and Market Studies

2022

Anna Bianchi
Anna Bianchi

H-Index: 1

Grzegorz Karasiewicz
Grzegorz Karasiewicz

H-Index: 7

Driving Consumer Engagement in Social Media: Influencing Electronic Word of Mouth

2020/12/11

Anna Bianchi
Anna Bianchi

H-Index: 1

The Influence of Marketing Communication in Social Media on Electronic Word-of-Mouth

2020/9/9

Anna Bianchi
Anna Bianchi

H-Index: 1

See List of Professors in Anna Bianchi University(Uniwersytet Warszawski)