Andrea Lučić

About Andrea Lučić

Andrea Lučić, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Sveucilište u Zagrebu, specializes in the field of Marketing Ethics, Sustainability marketing, Responsible consumption behaviour, Financial capability.

His recent articles reflect a diverse array of research interests and contributions to the field:

Addressing global overconsumption: positioning the anti-consumption through communication appeals

Investigating alternative avenues for financial behaviour change: moving beyond the traditional approach

Exploring the impact of family stressors on financial behavior: A study of Croatian youth

How can anti-consumption be effectively communicated?

In-depth investigation of financial behaviour change venues among young adults

Critical review of children consumer protection national policies

INFLUENCE OF PERSONALITY TRAITS ON IMPULSIVE BUYING AND RESPONSIBLE FINANCIAL BEHAVIOR

REVEALING THE FUNDAMENTALS OF YOUNG ADULTS'FINANCIAL CAPABILITY

Andrea Lučić Information

University

Position

Faculty of Economics & Business

Citations(all)

354

Citations(since 2020)

347

Cited By

56

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

13

i10Index(since 2020)

13

Email

University Profile Page

Google Scholar

Andrea Lučić Skills & Research Interests

Marketing Ethics

Sustainability marketing

Responsible consumption behaviour

Financial capability

Top articles of Andrea Lučić

Addressing global overconsumption: positioning the anti-consumption through communication appeals

Corporate Communications: An International Journal

2024/3/20

Andrea Lučić
Andrea Lučić

H-Index: 4

Investigating alternative avenues for financial behaviour change: moving beyond the traditional approach

Young Consumers

2024/1/2

Andrea Lučić
Andrea Lučić

H-Index: 4

Exploring the impact of family stressors on financial behavior: A study of Croatian youth

Croatian Review of Economic, Business and Social Statistics

2023/7/13

Dajana Barbić
Dajana Barbić

H-Index: 8

Andrea Lučić
Andrea Lučić

H-Index: 4

How can anti-consumption be effectively communicated?

2023

Andrea Lučić
Andrea Lučić

H-Index: 4

In-depth investigation of financial behaviour change venues among young adults

2023

Andrea Lučić
Andrea Lučić

H-Index: 4

Critical review of children consumer protection national policies

2022/12

Andrea Lučić
Andrea Lučić

H-Index: 4

INFLUENCE OF PERSONALITY TRAITS ON IMPULSIVE BUYING AND RESPONSIBLE FINANCIAL BEHAVIOR

Ekonomski pregled

2022/10/18

Andrea Lučić
Andrea Lučić

H-Index: 4

REVEALING THE FUNDAMENTALS OF YOUNG ADULTS'FINANCIAL CAPABILITY

Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business

2022/6/1

Andrea Lučić
Andrea Lučić

H-Index: 4

Pension Literacy And Saving For Retirement Among Generation X: Evidence From Croatia

2022

Dajana Barbić
Dajana Barbić

H-Index: 8

Andrea Lučić
Andrea Lučić

H-Index: 4

Financial Literacy and Financial Capability-What Is What?

2022

Theoretical Underpinnings of Consumers’ Financial Capability Research

2023/1

Andrea Lučić
Andrea Lučić

H-Index: 4

Dajana Barbić
Dajana Barbić

H-Index: 8

Review of national financial education policies aimed at the young–evidence for developing and implementing policy recommendations for Croatia

Ekonomski vjesnik/Econviews-Review of Contemporary Business, Entrepreneurship and Economic Issues

2021/12/10

Andrea Lučić
Andrea Lučić

H-Index: 4

The power of materialism among young adults: exploring the effects of values on impulsiveness and responsible financial behavior

Young Consumers

2021/7/7

Andrea Lučić
Andrea Lučić

H-Index: 4

Local food sales and point of sale priming: Evidence from a supermarket field experiment

European Journal of Marketing

2021/4/7

Young adults as part of sustainable household: moderating role of descriptive and injunctive parental norms

2021

Andrea Lučić
Andrea Lučić

H-Index: 4

Measuring and comparing the carbon footprints of different procurement models for primary school meals: analysis of cases across five European countries

2021

Using Education as a Strategic Communication Tool–A Case Study of Raising Financial Literacy and Voluntary Pension Fund Promotion

2020/11/26

Andrea Lučić
Andrea Lučić

H-Index: 4

Dajana Barbić
Dajana Barbić

H-Index: 8

An exploration of start-ups’ sustainable marketing orientation (SMO)

Industrial Marketing Management

2020/11/1

Dubravka Sinčić Ćorić
Dubravka Sinčić Ćorić

H-Index: 10

Andrea Lučić
Andrea Lučić

H-Index: 4

Utjecaj perciprianog pritiska interesno-utjecajnih skupina na elemente održive marketinške orijentacije hrvatskih poduzeća

EFZG working paper series

2020/5/27

Andrea Lučić
Andrea Lučić

H-Index: 4

See List of Professors in Andrea Lučić University(Sveucilište u Zagrebu)

Co-Authors

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