Aasir Ali

Aasir Ali

University of Sargodha

H-index: 6

Asia-Pakistan

About Aasir Ali

Aasir Ali, With an exceptional h-index of 6 and a recent h-index of 6 (since 2020), a distinguished researcher at University of Sargodha, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Technological advancements and noise trading: A case of investors’ sentiments at the Pakistan Stock Exchange

Exploring the Intervening Role of Top Management Support in the Successful Implementation of ERP: An Empirical Evidence from the Manufacturing Industry of Pakistan

Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan

Exploring the antecedents and consequences of mal-marketing in the pharmaceutical industry: a case study of Pakistan

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers' Perspective.

Aasir Ali Information

University

University of Sargodha

Position

Lecturer Noon Business School

Citations(all)

63

Citations(since 2020)

61

Cited By

18

hIndex(all)

6

hIndex(since 2020)

6

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

University of Sargodha

Aasir Ali Skills & Research Interests

Marketing

Top articles of Aasir Ali

Technological advancements and noise trading: A case of investors’ sentiments at the Pakistan Stock Exchange

Authors

Muhammad Haroon Rasheed,Aasir Ali,Naseer Abbas Khan

Journal

Computers in Human Behavior Reports

Published Date

2023/12/1

This study uses data from the KSE-100 stock index from 2009 to 2021 to investigate the influence of technological advancements, investors' sentiments, and behavioral factors on stock market inefficiency. The study employs a threshold regression model to distinguish between different thresholds of these factors and a Wald test is used to determine the significance of the variances among thresholds. The results indicate that technological advancements, investors' sentiments, and behavioral factors significantly affect the predictability of returns in the KSE-100 index. This study is unique in the context of Pakistan and provides a comprehensive framework for understanding stock market operations. The findings have practical applications for individuals, researchers, managers, institutions, and policymakers seeking to better understand the impact of technology, society, and behavioral biases on stock markets …

Exploring the Intervening Role of Top Management Support in the Successful Implementation of ERP: An Empirical Evidence from the Manufacturing Industry of Pakistan

Authors

Aasir Ali,Naveed Mushtaq,Ayesha Bakhtawar

Journal

Pakistan Social Sciences Review

Published Date

2022/6/30

The successful implementation of the Enterprise Resource Planning (ERP from now) system is a matter of key concern for professionals in Pakistan. The study investigates the impact of three critical factors on the successful implementation of ERP in organizations. A theoretical framework is established with some hypotheses following Structural Equation Modelling (SEM) to analyze the gathered data utilizing Smart-PLS (SEM) software. Data collection was done through a survey applying 5 points Likert scale structured questionnaire. The questionnaires were distributed to a group of 142 managerial level employees in 18 public & private limited companies in Pakistan. The findings exhibit that both communication and team composition significantly influence the successful implementation of ERP systems. Likewise, the moderating role of top management support is also found inevitable as it has a strong positive impact on the relationship of both indicators. The outcomes may support ERP professionals and decision-makers in Pakistan for successful ERP execution in the future.

Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan

Authors

Aasir Ali,Nain Tara,Nosheen Nawaz,Nadim Rafi

Journal

Bulletin of Business and Economics (BBE)

Published Date

2021/12/30

This study aims to investigate negative and positive effects of mobile marketing and to explore the opportunities to turn this channel more promising. Methodological paradigm adopted for this study was qualitative research design. Data were collected from 30 Smartphone users across Pakistan via face to face and semi-structured interviews. Findings shed light on positive and negative aspects of mobile marketing. Permission of client, brand acceptance, communication through application and determined time and frequency of messages were identified as key positive outcomes. Whereas annoyance, irrelevant messages, breach of privacy and risk and security threat were recognized as chief negative outcomes of mobile marketing. This research glorifies the pros and cons of mobile marketing. It reveals do consumers really want to engage in mobile marketing or not. So far, this issue has grabbed a little research attention. This study contributes to fulfilling the need for research evidence by exploring the phenomenon from various dimensions.

Exploring the antecedents and consequences of mal-marketing in the pharmaceutical industry: a case study of Pakistan

Authors

Arshad Khushi Muhammad,Aasir Ali,Rab Nawaz Lodhi,Ume Kalsoom

Journal

RADS Journal of Pharmacy and Pharmaceutical Sciences

Published Date

2020/9/4

Background: Mal-practices are the unethical marketing practices which are undertaken by mostly pharmaceutical companies to influence the doctors to prescribe their products to the patients.Objective: This study aimed to identify different kinds of mal-practices that exist in pharmaceutical companies of Pakistan and to inquire how these mal-practices influence the financial and health position of the patients.Methods: The exploration is based on interpretivism research paradigm with intention to underpinning in-depth realities. Data were collected through audio and video recorded semi-structured interviews from the doctors, pharmacists, and medical representatives of different pharmaceutical companies in Pakistan. Qualitative data was analyzed via NVivo software to explore different themes of the study.Results: Outcomes of this study demonstrate various kinds of mal-practices by pharmaceutical companies. The research that is reported in this research paper is groundbreaking and innovative.Conclusion: Findings suggest that pharmaceutical mal practices have ultimate impact on patients’ health and their pockets. Clients suffer from prolonged treatment, expensive medication, additional unneeded medicine, health hazards and below standard medication.

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers' Perspective.

Authors

Aasir Ali,Arshad Khushi Muhammad,Muhammad Shahid Rasheed,Rab Nawaz Lodhi

Journal

Lahore Journal of Business

Published Date

2020/3/1

Over the years, the usage of smartphones has burgeoned worldwide. However, it is noteworthy that with this multiplied usage and popularity of smartphones, most of the consumers demonstrate erratic behavior in the selection of their preferred brand. Therefore, in order to understand this phenomenon further, this study was conducted in Pakistan to examine the brand switching behavior of young consumers in the smartphone industry. For the purpose of this study, a theoretical framework marks out the relationships between social influence, sales promotion, variety seeking and brand switching. The methodology adopted for this study comprised of a quantitative research design, following a positivistic research paradigm. A sample of 500 young smartphone users from the population of major cities of Pakistan was approached using purposive-sampling method, from which 482 responses were acknowledged. The data was collected via the survey method, following close ended questionnaires. The data was then analyzed by applying the structural equation modeling technique. The research findings filled in the research gaps by revealing a positive relationship between social influences, variety seeking and sales promotion on brand switching. However, brand loyalty was found to have a significant unfavorable impact on these relationships. Brand loyalty weakens the relationship of social influence, variety seeking and sales promotion with brand switching. Hence, the presence of brand loyalty restricts consumers from switching their smartphone brand due to the influence of the above mentioned factors.

See List of Professors in Aasir Ali University(University of Sargodha)

Aasir Ali FAQs

What is Aasir Ali's h-index at University of Sargodha?

The h-index of Aasir Ali has been 6 since 2020 and 6 in total.

What are Aasir Ali's top articles?

The articles with the titles of

Technological advancements and noise trading: A case of investors’ sentiments at the Pakistan Stock Exchange

Exploring the Intervening Role of Top Management Support in the Successful Implementation of ERP: An Empirical Evidence from the Manufacturing Industry of Pakistan

Exploring The Role Of Mobile Marketing As A Blessing Or Curse: A Case Study Of Pakistan

Exploring the antecedents and consequences of mal-marketing in the pharmaceutical industry: a case study of Pakistan

Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers' Perspective.

are the top articles of Aasir Ali at University of Sargodha.

What are Aasir Ali's research interests?

The research interests of Aasir Ali are: Marketing

What is Aasir Ali's total number of citations?

Aasir Ali has 63 citations in total.

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