Aaron C. Mansfield

Aaron C. Mansfield

Merrimack College

H-index: 3

North America-United States

About Aaron C. Mansfield

Aaron C. Mansfield, With an exceptional h-index of 3 and a recent h-index of 3 (since 2020), a distinguished researcher at Merrimack College, specializes in the field of Sport Marketing, Sport Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions

How Changes in Team Performance Impact Team Identity.

The Impact of a Life-Disrupting Threat on Team Identity

An Analysis of Identity Conflict Among Health-Conscious Sport Fans

Multiple Identities in Sport Fandom: Balance, Conflict, & Negotiation

The identity work of health-conscious sport fans

The blurry spectrums of team identity threat

“Count the ways that it impacts your life”: New parenthood and sport fandom

Aaron C. Mansfield Information

University

Merrimack College

Position

Assistant Professor

Citations(all)

62

Citations(since 2020)

62

Cited By

3

hIndex(all)

3

hIndex(since 2020)

3

i10Index(all)

3

i10Index(since 2020)

3

Email

University Profile Page

Merrimack College

Aaron C. Mansfield Skills & Research Interests

Sport Marketing

Sport Consumer Behavior

Top articles of Aaron C. Mansfield

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions

Authors

Yonghwan Chang,Ye Lei,Aaron C Mansfield

Journal

Sport Management Review

Published Date

2024/3/14

We examine the effects of team identification on unhealthy eating behavior. Leveraging the functionalist perspective of emotions, we also examine how an introspective focus on particular affective states impacts this phenomenon. The results of two online studies (one cross-sectional survey, one experiment) indicate fans display emotional eating, implicit preferences toward high-calorie, indulgent foods, and higher body mass index (BMI) numbers when they identify highly with a sport team. Further, fans’ introspective focuses on anger and happiness (vs. hope) lead team identification to have a more positive (vs. more negative) relationship with indulgent food consumption. We contribute to the literature by highlighting how sport fans’ goal-directed food consumption is driven by their affective states. After presenting findings, we unpack implications of this project for population health and promotional practices for …

How Changes in Team Performance Impact Team Identity.

Authors

Aaron C Mansfield,Elizabeth B Delia,Katherine Reifurth,Matthew Katz

Journal

Sport Marketing Quarterly

Published Date

2023/12/1

Despite a wealth of team identification research, little scholarship has focused on how considerable changes to a team's performance may impact the meaning of the team identity (as such a meaning is understood/exposited by in-group members). To this end, we examined fans of a historically poor-performing team that had reversed course, becoming a winner. We conducted semi-structured interviews with supporters of Major League Baseball's (MLB's) Chicago Cubs to explore how the team's 2016 World Series (ie, championship) win had impacted supporters' identification with the team. We noted two primary themes defining how the team identity had changed:(1) different expectations for performance following the championship; and (2) the team's new success representing a threat to interviewees' understanding of the team identity meaning. We also observed constants in the composition of the team identity …

The Impact of a Life-Disrupting Threat on Team Identity

Authors

Katherine Sveinson,Elizabeth B Delia,Aaron C Mansfield,Emma Calow

Journal

Sport Management Review

Published Date

2023/8/8

Team identity is periodically disrupted by identity threat, yet minimal research has addressed how life-disrupting threats impact team identity. In the current study, the authors employed a case study design to examine the effects of a life-disrupting threat (i.e., the start of the COVID-19 pandemic) on team identity. The authors, leveraging interviews and participant journaling, examined individuals who identify with at least one sport team, finding that team identity was mostly “inactive” as this life-disrupting threat set in. Further, although participants recognized the importance of their fandom in terms of social connectivity (i.e., relationships with fellow fans) and opportunity for escape, they emphasized that, overall, being a fan was unimportant during the early months of the pandemic. Collectively, these findings highlight the need to study team identity (and identity threat) from a more “macro” perspective – that is …

An Analysis of Identity Conflict Among Health-Conscious Sport Fans

Authors

Aaron C Mansfield,E Nicole Melton,Matthew Katz

Journal

Journal of Sport Management

Published Date

2022/6/20

Scholars have begun to explore the interplay between the multiple identities within a sport fan’s salience hierarchy, noting fandom may compete with other central roles. Researchers have also recently emphasized well-being outcomes for fans, with increasing focus on physical health. Though sport consumer behavior and health consciousness have concurrently emerged, the social psychological connection between the two is unclear. Thus, we aim to clarify this relationship. We leverage an emerging quantitative approach: polynomial regression and response surface methodology. Our findings indicate individuals who value both fandom and health consciousness (i.e., demonstrate high fan identity and health consciousness congruence) experience identity conflict, with men reporting higher levels of identity conflict than women. Thus, we contribute to literature on the potential negative sides (or challenges) of fan …

Multiple Identities in Sport Fandom: Balance, Conflict, & Negotiation

Authors

Aaron Mansfield

Published Date

2021

Simultaneous to the sport industry’s ascent, obesity has become an issue of growing societal concern. Scholars have explored the role of social-psychological identification in both fandom and physical health, but have not yet explored the intersection of the two. Throughout life, individuals must negotiate all of their identities, including their attachment to sport teams, yet understanding of role identity within sport management is limited. Likewise, scholars have noted the need for greater illumination of the relationship between fandom and physical well-being.

The identity work of health-conscious sport fans

Authors

Aaron C Mansfield,Matthew Katz,Elizabeth B Delia

Journal

Journal of Sport Management

Published Date

2021/9/20

Simultaneous to the sport industry’s economic surge, physical health has become an issue of growing societal concern. Fandom and health consciousness have concurrently emerged, yet scholars have not explored the social–psychological relationship between the two. To this end, we conducted semistructured, in-depth interviews with 17 self-identified health-conscious sport fans. We leverage identity theory to highlight these individuals’“identity work.” Participants’ experiences were reflective of both identity conflict and identity integration. The outcome that manifested—conflict or integration—appeared to hinge on psychological and sociological variables. In sharing their stories, we contribute to a growing literature on role identity negotiation in sport fandom, in addition to providing insights on health-minded sport fans.Since the mid-1900s, the sport industry has experienced rapid international ascension, with …

The blurry spectrums of team identity threat

Authors

Aaron C Mansfield,Elizabeth B Delia,Matthew Katz

Journal

Sport management review

Published Date

2020/6/1

Team identity threat is an area of growing interest in sport consumer behaviour. Despite scholars’ calls for examinations of prolonged threat in the context of sustained team performance failure, researchers have not yet answered the call. In the current study, the authors use social identity as a theoretical lens, interviewing fans of a historically poor-performing team. Results indicate such fans cope with prolonged threat through social creativity and competition; they also perceive their social identity as distinct. More critically, the authors find that the identity threat experienced by these fans is not just unique due to the duration of threat, but also the threat’s salience and overall impact on the identity meaning. In light of findings and existing literature, the authors introduce spectrums that illustrate the different types of threat fans may experience. Because identity threat differs contextually, these spectrums are understood …

“Count the ways that it impacts your life”: New parenthood and sport fandom

Authors

Aaron C Mansfield

Journal

Journal of Sport Management

Published Date

2020/1/8

Scholars have begun exploring how parenthood impacts individuals’ sport fandom. Limited work to date, however, has considered such a question in light of new parenthood. Thus, the purpose of this study was to examine how new parent sport fans negotiate their multiple identities. To this end, I completed semi-structured long interviews with 27 sport fans with young children (i.e., individuals presently raising children of age 0–6 years). Drawing on the social–psychological foundations of identity theory, I examined these new parents’ salience hierarchy negotiation. I identified and analyzed two consumer groups: Maintainers (who have sustained the centrality of their fan identity despite a change in life circumstances) and Modifiers (who have “de-escalated” their fandom). These new parents’ voices are used to guide the findings. This study advances the theoretical understanding of how …

See List of Professors in Aaron C. Mansfield University(Merrimack College)

Aaron C. Mansfield FAQs

What is Aaron C. Mansfield's h-index at Merrimack College?

The h-index of Aaron C. Mansfield has been 3 since 2020 and 3 in total.

What are Aaron C. Mansfield's top articles?

The articles with the titles of

NFL fandom and unhealthy eating behavior: Exploring the role of introspective focus from a functionalist perspective of emotions

How Changes in Team Performance Impact Team Identity.

The Impact of a Life-Disrupting Threat on Team Identity

An Analysis of Identity Conflict Among Health-Conscious Sport Fans

Multiple Identities in Sport Fandom: Balance, Conflict, & Negotiation

The identity work of health-conscious sport fans

The blurry spectrums of team identity threat

“Count the ways that it impacts your life”: New parenthood and sport fandom

are the top articles of Aaron C. Mansfield at Merrimack College.

What are Aaron C. Mansfield's research interests?

The research interests of Aaron C. Mansfield are: Sport Marketing, Sport Consumer Behavior

What is Aaron C. Mansfield's total number of citations?

Aaron C. Mansfield has 62 citations in total.

What are the co-authors of Aaron C. Mansfield?

The co-authors of Aaron C. Mansfield are Matthew Katz, Elizabeth B. Delia, B. David Tyler.

    Co-Authors

    H-index: 17
    Matthew Katz

    Matthew Katz

    University of Massachusetts Amherst

    H-index: 15
    Elizabeth B. Delia

    Elizabeth B. Delia

    University of Massachusetts Amherst

    H-index: 13
    B. David Tyler

    B. David Tyler

    University of Massachusetts Amherst

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