Having accurate and up-to-date information about companies is essential for effective decision-making. The more data you know about the companies you interact with, the better sales marketing strategies you will create and the better results you will get. So, how do you find updated and precise company data? Company enrichment services are your solution.
In this comprehensive guide, we’ll go over the world of enterprise enrichment services, what they are, how they work, how to choose the right data enrichment services, and more.
So stay with us until the end.
What Is Data Enrichment?
Before we get into data enrichment tools, let’s review what data enrichment is.
Data enrichment is collecting raw data points from various sources (email lists, social media, and website visitors) and merging them with existing data points in an internal database or larger external sources (third-party services).
This enhanced data helps you to conduct more personalized and defined marketing & sales campaigns.
What Is the Company Enrichment Service?
Company enrichment services are software or intelligent & automation platforms that augment additional data & records about companies with highly accurate and powerful data. This means they enhance the basic information of companies you already have in your database.
These tools collect and integrate corporate records from various internal or external sources, as well as third parties, to provide comprehensive company profiles.
It helps businesses improve, personalize, prioritize, and analyze their prospective or existing customer data.
The enriched company data or firmographics can include company size, number of employees, revenue, industry information, contact data, geographic & technographic data, etc.
The Benefits of Using Data Enrichment Services
As we said, enterprise data enrichment is a powerful tool that makes corporate records valuable and reliable. When businesses enrich their data with the help of enrichment services capabilities, they’ll better understand their B2B customers and have more opportunities to sell their products and services according to their needs, preferences, and behaviors.
Curious to learn more about the benefits of using enrichment platforms? Keep reading.
1. Improved Data Accuracy
Experts claim that data is the most vital element of any organization, but the point of fact is that the data must be of good quality and accuracy. Poor quality and inaccurate data can negatively impact your business decisions.
Enriched data by enrichment automation tools ensures that your information about companies is not only accurate and up-to-date but also free of errors inconsistencies, and outdated data.
2. Enhanced Targeting and Personalization
The obvious role of customer data enrichment systems in improving the targeting and personalization of customer data can’t be ignored. By effectively performing the process of cleaning & enhancing the data, these tools provide detailed company profiles. It can help marketers tailor their sales and marketing strategies according to the needs of their target audience.
Personalized campaigns (special offers & discounts) significantly increase the probability of converting potential customers into paying customers.
3. Streamlined Lead Generation Funnel
Deep & detailed insights into the characteristics and behavior of corporate leads can greatly help businesses in the lead generation funnel process (identifying quality high-leads, attracting, engaging, etc.). Enterprise enrichment services allow them to gain these insights easily & quickly, prioritize prospects, and drive conversion rates.
How Do Company Enrichment Services Work?
Company enrichment services use a combination of information from public databases, proprietary data, and advanced AI & automation algorithms to collect, clean, and check records about companies. Well, if you want to know more details about how these services work, here is a step-by-step guide to data enrichment process:
- Data gathering: The services collect business data from multiple resources, including social media profiles, company websites, government organizations, and third-party data providers, in a lawful and data privacy manner.
- Data aggregating: The collected data is merged and organized into a structured format.
- Data verifying: These tools utilize proven and various methods to validate the accuracy and reliability of data, such as machine learning algorithms, artificial intelligence, automation, and human verification.
- Data enhancing: The checked data is enriched with existing company profiles, fills the gaps between the data, and then adds valuable information to them.
- Data delivery: The enriched data is delivered to the user through APIs, CSV downloads, or direct integration with CRM enrichment systems.
Key Criteria for Looking for a Company Data Enrichment Service
Well, now the question may come to your mind, how to choose a data enrichment service? When picking an enterprise enrichment service, you should keep these important elements in mind that include high data enrichment quality & accuracy, easy integration capabilities with CRMs, marketing automation and other business tools, customization & personalization options, easy dashboard & user-friendly interface, scalable operations, accommodation for larger volumes of data, affordable pricing, and many other features. Overall, they put forward the best data enrichment solutions.
How to Implement a Company Enrichment Strategy
Today, businesses need a successful data enrichment strategy to deliver the best-personalized customer experiences and gain a competitive advantage. As mentioned earlier, this gives companies the confidence that their databases remain accurate, relevant, and valuable.
Here are five data enrichment steps to implement a company enrichment strategy.
Step 1. Goals Identification
Determine what you want to reach with company data enrichment, such as improving the quality of B2B leads or increasing ideal customer profiles (ICPs).
Step 2. The Right Enrichment Service Selection
Opt for a company enrichment service that meets your data needs and integrates with your existing tools. Try to consider the main factors, such as data quality, global coverage, personalization options, and more.
Step 3. Integration and Automation
Integrate the data with your CRM and other business tools to automate the data enrichment process. This ensures that your data is always accessible and updated easily.
Step 4. Team Training
Ensure your team understands how to use the enriched data effectively. Provide training on the features and capabilities of the chosen service.
Step 5. Analytics and Optimization
Regularly monitor the performance of your company’s enrichment strategy. Use analytics to track key metrics and make adjustments as needed to optimize results.
What Are the Popular Data Enrichment Services?
Now you’re familiar with the concept of data enrichment services, and you know how data enrichment matters for businesses. So, let’s discuss three of the leading & popular company enrichment services available to B2B businesses today.
These tools have features and capabilities that we talked about in the previous sections. This will help you achieve your data refinement goals more effectively and instantly.
1. CUFinder:
CUFinder is one of the top company enrichment tools, and it has over 30 different enrichment engines. Among the main features of corporate enrichment services, we can mention the following:
- Seamless & fast integration with CRM services,
- 98% data accuracy guarantee,
- Higher speed access,
- CSV export,
- Company data reporting and analytics,
- Largest enriched phone number database (contact and company),
- Verified email addresses,
- Best corporate information coverage in the US & Europe, Asia, etc.,
- Targeted customer data enrichment groups & segments
- GDPR & CCPA compliant,
- User-friendly dashboard,
- Trial & free options
- Transparent and fair data enrichment pricing packages.
This platform provides deep insights into company size, industry, domains, locations, employee details, and so on by the advanced company data enrichment engines, including:
- Company name to company domain,
- Company name to company email,
- Company name to company LinkedIn,
- Company name to employee’s LinkedIn,
- Company email to company name,
- Domain to company name,
- Company email finder,
- Company phone number finder,
- Logo API, and more.
2. ZoomInfo:
ZoomInfo is a comprehensive data enrichment platform that provides access to reliable and proper company information with AI and machine learning algorithms. Its key features include: data cleaning, integration with CRMs, ease to use, customer data prioritization, etc.
3. Cognism:
Cognism is a professional B2B data enrichment tool that enables businesses to accurately collect, analyze, and segment their customer data. The platform offers various features, such as data forecasting, lead scoring, GDPR compliance, integration with CRMs, complete firmographic and internet data, global coverage, etc.
Start Your Enterprise Data Enrichment with CUFinder’s AI CRM Enrichment Service
Are you looking for precise & up-to-speed B2B business leads that you can seamlessly integrate into your CRM platforms? One of the best CUFinder services, called CRM Data Enrichment Engine, comes to your aid.
Using enterprise artificial intelligence (AI) in enriching data, this service identifies and gathers verified & updated B2B corporate leads from hundreds of reliable sources.
This company enrichment AI validates reviews and updates the bulk lists of relevant & targeted organizational data before delivery. Finally, it automatically & intelligently syncs company records with popular CRM services, such as HubSpot, Outreach, Pipedrive, etc.
This way, organizational data resulting from the AI-enriched process, including emails, phone numbers, social media URLs, domains, and more, are enhanced.
Get your enriched company data for free with the trusted company enrichment service.
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