Marketing

All You Need to Know About Lead Generation Data

Written by Parastoo Khalaj
editor
All You Need to Know About Lead Generation Data

As lead generation in digital marketing costs continue to rise, sales and marketing teams should prioritize acquiring high-quality intent data for lead generation. Curious to know what lead generation in digital marketing is, what types of lead generation data are, and where to get them? Read our comprehensive article to learn more.

Let’s get started. 👇

What Is Lead Generation in Digital Marketing?

If you are engaged in digital marketing or have experience working in this field, you must know that lead generation is important in achieving successful digital marketing results.

According to the Sales Panel, “In digital marketing, lead generation is a process by which online users are identified, attracted, and changed into prospects for business. It utilizes online channels, tactics, and strategies such as paid advertising, email marketing, social media, or downloading content through a landing page. Most of the time, it involves directing traffic to a business website and obtaining prospects’ contact information in exchange through forms.”

By implementing these lead generation strategies effectively, you can get more targeted lead data.

Why Is Lead Generation In Digital Marketing Important?

Marketing in any form, whether digital or traditional, is practically only possible by generating leads. Unfortunately, if a business believes it can survive without lead generation in this competitive market, it will be closed down sooner rather than later. 

Businesses these days cannot only succeed and grow with their online presence. Prospects must be prospected, hunted, and then guided through the sales funnel, which starts with the lead generation process.

Here are some of the reasons why lead generation is so important:

1. Targeted Marketing: Lead generation can help businesses focus on people who are likely to be most interested in their products or services. It can also make converting a prospect into a real customer easier.

2. Cost-Effective: Traditional marketing methods can be very expensive. Just compare the cost of billboards or TV ads with digital marketing methods such as content lead generation. Which is more cost-effective? This is enough to attract SMEs and large businesses to lead generation using digital marketing.

3. Data-Driven Insight: One condition of successful marketing is always knowing the audience. Lead generation can give you insight into your target customers’ personalities, needs, and preferences, which may lead to more personalized and effective marketing.

4. High Return on Investment: Creating high-quality leads prevents capital waste and increases the return on investment rate. Thanks to personalization, your campaigns will be much more targeted and have a higher conversion rate.

5. Steady Business Growth: Businesses need various factors for growth, but if we say that the blood in our body keeps us alive, continuous and professional lead generation can be the same as the blood in a business’s body. It allows the business to acquire new prospects at a relatively constant rate, which, in the long run, allows it to build a foundation for sustainable growth.

Well, now that you know what lead generation is and how important it is in digital marketing, you may be asking yourself what lead generation data is and what its types are. 

What Does Lead Generation Data Mean?

During a lead generation process in digital marketing, you can get data about your target audiences, such as their companies, locations, job titles, and needs or pain points.

Lead generation data.

Lead generation data refers to any information about your ideal leads or potential customers, including contact data of individuals or companies, such as phone numbers, email addresses, intent data, company data, and more.

What Is the Primary Purpose of Lead Generation Data?

Lead generation data plays a very key role in starting modern marketing strategies, as well as personalizing marketing campaigns. It is always known as the backbone for identifying and nurturing the right potential clients at scale.

The key purposes of lead generation data are mentioned in the image below.

Purposes of lead generation data.

What Are Lead Generation Data Examples?

Understanding the different types of lead gen data will aid you better in identifying your target market and tailoring your B2B marketing efforts to meet your potential customer’s needs and preferences.

Here are some of the key different examples of lead generation data:

Lead generation data examples.

1. Intent Data

Intent data for lead generation (also known as purchase or buyer intent data) refers to specific online behaviors from your target audience (also potential customers or leads). In other words, the intent data indicates when a lead is ready to make a purchase and what they’re seeking as well.

By accessing buyer intent data in your lead generation efforts, you can speed up the sales process, personalize your marketing outreach, boost your likely customer targeting, and start a more relevant customer journey. 

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2. Contact Data

The contact data of leads is the most important type of lead generation data. It includes prospective customers’ contact information (both contact and company), such as (mobile) phone numbers and email addresses.

With access to your prospects’ accurate and up-to-date contact data, you can directly communicate and engage constructively with them. This will help you discover the other data you need for B2B lead generation.

3. Demographic Data

Demographic data refers to significant data about prospects or leads based on certain attributes. Common examples of demographic data include age, race, gender, religion, ethnicity, education, marital status, occupation, location, revenue, and interests.

Access to this data type for lead generation allows businesses to segment their customers by personal characteristics and needs. 

4. Firmographic Data

Another type of valuable data for efficient B2B lead generation relates to companies’ and organizations’ attributes. This data consists of company name, size, location, industry, type and structure of organization, revenue, funding, products or services, etc.

This data helps brands build a more targeted B2B lead list and finally discover targeted B2B companies with better ROI. 

5. Technographic Data

Technographics is the key data related to the tools and technologies that employees and companies use to run their businesses.

Using technographics, companies can understand potential customers’ current technology stacks. This lets them improve their marketing companies, target more effectively, and boost revenue.

The Benefits of Combining Different Types of Lead Generation Data

Combining the different types of lead generation data points has lots of benefits for businesses. It helps: 

  • Create more targeted campaigns
  • Reach the most targeted & valuable leads
  • Increase prospect engagement
  • Improve customer retention
  • Know clients’ needs, preferences, etc.
  • Identify new opportunities for product development
  • Personalize the customer experience
  • Optimize lead generation 
  • Enhance customer service
  • Improve customer journey
  • Boost brand loyalty
  • Drive conversion rates
  • Generate income
  • Optimize marketing budgets
  • Personalize sales pitch
  • Make data-driven decisions

How Do You Get Data for Lead Generation?

There are many ways to get data for lead generation, such as website forms, email marketing campaigns, social media outreach, customer interviews, surveys, web analytics, and other targeted marketing efforts. 

Let’s explore some of the most effective techniques and strategies that businesses use to generate leads’ data.

How do you get data for lead generation?

1. Social Media Outreach 

Social media networks are an excellent solution for generating leads, finding prospects’ data, and engaging with your target audience. It’s worthwhile to note that you should determine which social media your prospective clients use the most and consequently establish a strong presence there.

To boost traffic, conversion, and engagement rate, you can create and share invaluable content, interact with your followers, and use analytics tools and targeted ad campaigns on social media, such as LinkedIn, X, Facebook, etc.

For example, with over 80% of B2B leads generated on LinkedIn, the platform is reportedly outstanding for B2B lead generation for companies.

2. Event Marketing 

Many businesses use industry events like exhibitions to find potential customers for their brands, draw their attention to their products or services, and nurture new contacts into qualified leads.

This is a very effective method of meeting members of your target audiences face-to-face and obtaining their data. 

Unlike outbound or traditional marketing, this approach targets specific and limited audiences. Therefore, it can be beneficial for businesses to collect targeted and ideal data.

3. Website Forms 

Website forms are one of the main sources of lead generation data. By designing & placing forms on your company’s landing pages or blog posts, you can directly collect leads’ valuable information such as contact details (phone number and email address) and company data from website visitors.   

If you want to increase the effectiveness of your website forms, you can put forward prospects special offerings, such as a discount on your products or services, free trial, a downloadable resource of exclusive content (e.g., a free copy of an ebook or a free download of an article). So that they’re encouraged to voluntarily enter their information in these forms.  

On top of that, you should design the website forms in such a way that they have simple steps, don’t require additional information, and are also mobile-friendly.  

4. Content Marketing

Content marketing is one of the easiest and best ways to uncover your target audience’s data. 

By creating and sharing invaluable, compelling, and various content that informs, educates, and engages, such as blog posts, social media posts, videos, infographics, podcasts, etc., you can encourage readers to share their contact information and capture their interest in your products or services.

High-quality content drives organic traffic to your website and also nurtures leads throughout the buyer’s journey. 

If you want to optimize content marketing for lead generation, you need to create & share content through multiple channels, including strong and compelling CTAs, and utilize relevant and targeted keywords. 

5. Email Marketing 

Email lead generation has long been one of the most effective marketing methods because it generates high-quality leads. 

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In addition to generating leads, you can direct them to the sales funnel through campaigns you send to their inboxes.

6. Search Engine Optimization (SEO) 

When it comes to lead generation, you call it SEO in digital marketing. Search engine optimization can help drive organic traffic from quality leads interested in your products and services to your website. 

The clean, professional SEO process should be based on keyword research, on-page optimization, link building, website speed enhancement, and smartphone responsiveness. 

The higher your search ranking, the more highly qualified leads can turn into customers through SEO lead generation.

7. Paid Advertising 

As you know, there are different lead generation sources in digital marketing. One of the most attractive features of these is paid bills. Businesses can use channels like Google Ads, Facebook Ads, and LinkedIn Ads to reach target audiences through demographic, interest, or behavioral targeting. 

One of the advantages of this type of lead generation is that you can do precise targeting with them. You can use them to identify highly qualified prospects, track and analyze key performance metrics in real-time, and optimize campaigns for maximum ROI.

Top Digital Marketing Tools for Generating Leads

As you got to know by now, effective lead generation is the lifeblood of any business. So, in addition to the strategies we mentioned in the previous section, you need the right tools for proper lead generation. Here, we examine some examples of effective tools available.

CRM Software

This tool can manage all your leads and their connections. It organizes, automates, and coordinates all sales and marketing activities, customer service, technical support, and other business-related activities.

Email Marketing Tools

As mentioned above, email marketing is one of the most effective marketing methods. 

Email marketing tools like MailChimp and Constant Contact allow businesses to design, send, and track email campaigns easily. 

Most tools allow businesses to segment campaigns, A/B test them, and automate processes to ensure the right content reaches the right audience at the right time. 

This approach increases engagement and conversion rates.

SEO Tools

SEO tools can generate organic traffic and give you deep insight into your website’s performance. 

Tools like SEMrush and Ahrefs take a statistical look at your website and can measure you and your competitors regarding incoming traffic, keyword rankings, backlinks, and competitor strategies.

Social Media Management Tools

As you know, social media is one of the best lead generation sources. 

You can use resource management tools like Hootsuite and Buffer to manage millions and even billions of accounts on these platforms and easily identify potential and quality leads.

Landing Pages Builders

If you want a steady stream of organic leads, you can use platforms like Unbounce and Leadpages to build professional landing pages. 

These platforms offer templates and A/B testing and integrate other metrics that make converting visitors into potential leads a piece of cake.

Analytics and Tracking Tools

These tools can track the activities performed by online visitors and help e-marketers follow them. 

They help marketers pinpoint where the leads are generated, how their visitors engage with the website, and which channel they are excited to get the most success. 

When these findings are available, companies will be in a better place to develop their marketing strategies to generate more customers and further improve conversion rates.

Lead Generation Data Provider Tools

One of the easiest, fastest, and most efficient methods of getting data for lead generation is to use lead generation data providers or contact & company databases. 

A reliable B2B lead generation database like CUFinder is great for growing your business. It takes advantage of modern technology and is dedicated to collecting prospects and their data, as well as making sure all the information is accurate and up-to-date. 

The information in a lead generation database can vary, but it often contains contact information, such as phone numbers, email addresses, firmographics, intent data, and more.

Using lead generation data providers, without manually collecting data about prospects, you can generate valid lead lists in no time. This allows you to focus on other aspects of your lead-generation efforts.

Hot Tips for Picking the Right Lead Generation Database That Offers High-Quality Data

It’s very important to choose the right lead generation data provider or database for your marketing effort’s success. This will save you a lot of time, money, and energy while helping your marketing campaigns improve significantly.

There are killer tips and tricks you shouldn’t miss when looking for the right lead-generation database:

Killer tips when looking for the right lead generation database.

What Are the Business Risks of Using Bad Data for Lead Generation?

Poor data quality can have several business risks. For example, inaccurate lead generation data negatively impacts your entire company and revenue and hinders your business’s growth and success. 

Let’s dive into some of the business risks of low-quality data. 

Business risks of using bad data for lead generation.

1. Reduced Efficiency 

Many businesses rely on reliable and high-quality data. If their data is wrong or incomplete, it’s natural that their sales or marketing team will have to spend a lot of time manually correcting problems caused by poor quality data.

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This makes businesses look highly inefficient and can also negatively affect the speed of corporate decision-making.  

2. Lost Revenue 

Statistics show that poor data quality, such as inaccurate client data, incorrect product data, and inaccurate personal data, can cost businesses more than $15 million or more annually on average, which means a huge loss of annual revenue.  

3. Damage to Reputation

Reaching out to incorrect or outdated contacts can harm your company’s reputation. This leads to a loss of trust among potential customers.

4. Inaccurate Analyses 

Using inaccurate or incomplete data can result in conducting wrong analysis that leads businesses down a dark path.

However, these inaccurate insights will cause them to not trust their resources on lead generation and miss sales opportunities. 

Why Not Just Buy Data for Lead Generation?

Many marketers and salespeople try to fill their prospect databases with a list of leads quickly. There’s no more time for manual searches to gather data to generate leads. So what’s the best solution? Buy lead data online.

Unlike organic lead generation, buying them online is much easier than most marketers think. But despite being expensive, you’ll definitely save time and effort. Considering that most businesses spend a lot of money on advertising their brand, why not just buy quality leads?

When deciding to purchase lead generation data, you need to be cautious and use tools that don’t violate compliance regulations (CCPA or GDPR) and don’t provide low-quality data.

That’s why it’s best to invest in lead generation tools and databases to fill your sales funnel with your targeted verified lead lists.

Looking for the most accurate and verified B2B lead data in real-time? Feel free to use the reliable and unique tools of CUFinder right now for lead generation and data enrichment in marketing and customer acquisition.

CUFinder is the best sales intelligence and B2B lead generation platform that offers unrestricted access to verified and precise data, such as intent data, contact data, demographics, firmographics, technographics, and so on.

CUFinder's Prospect Engine for lead generation.
CUFinder's Prospect Engine for lead generation.

Benefits of Getting Lead Generation Data from CUFinder

  • Accessing the most far-reaching enterprise and individual database across the world (+419 M contact profiles and +269 M company profiles) 
  • Accessing the most accurate, up-to-date, and high-quality global company & contact database (over 98%) 
  • The most complete contact and firmographic data in the NAM, EMEA, APAC, etc. 
  • Aligning with data privacy regulations, such as GDPR & CCPA
  • Seamlessly integrating with the most popular CRMs
  • Exporting a targeted data list in a CSV file
  • Instant & free searching for lead gen data through the Chrome extension
  • Saving time and effort 
  • Verifying unlimited email addresses for free
  • Offering affordable prices and a free trial

Not convinced yet? Try signing up for a free trial right now!

To Round Up

The problem lies in the fact that accessing high-quality lead data is a difficult and time-consuming task. But how do you get the most accurate and up-to-date lead generation data?

If you’ve read our article to the end, I’m sure you’ll be on the right track. Because with these lead generation strategies I’ve covered, you’ll extract your targeted B2B leads’ data and convert them into paying customers in no time.

Our prospecting and data enrichment services have helped some of the world’s most successful sales and marketing B2B companies generate full-funnel leads. So, employ CUFinder’s lead gen tools to achieve your sales and marketing revenue targets.

FAQs

1. How to analyze data to generate leads?

For analyzing data for lead generation, you should consider the following: Identifying key lead generation metrics, segmenting your customers, tracking customers’ purchasing behaviors, using CRM and analytics tools, connecting Google Analytics with your CRMs, and setting up call tracking

2. What is lead generation in data entry?

Lead generation in data entry refers to collecting and organizing prospects’ data, such as names, contact information, and company data, into a database.

3. What is a data-driven lead generation strategy?

Data-driven lead generation is a modern approach to finding and attracting high-quality leads that are more likely to convert into paying customers.

4. What are the benefits of a data-driven lead generation strategy?

The key benefits of a data-driven strategy include targeting audiences, increasing engagement and conversion rates, optimizing marketing efforts, reducing unnecessary costs, and increasing the quality of B2B leads.

5. How do I get USA-targeted leads? 

You can get US leads using tools that allow location targeting, such as Google Ads, Linked Ads, and CUFinder. Set the location to the US, and tada! You will have US leads

6. Is a managed lead generation more effective, or should I diy? 

Both can be effective. If you lack time or do not know how to do it, you can outsource managed lead generation. Still, if you understand the process well, DIY lead generation might work for you and save you money.

7. How do I generate leads from any platform? 

To generate leads in every platform, you are to do these:

Move your target audience with exciting and valuable content. Use clear CTA. Drive more visitors through social media, email marketing, and paid ads.

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