Suppose you have experience in marketing, particularly in social media marketing. In that case, you may have wondered about the best time for lead generation through LinkedIn posts, other social media platforms, and other strategies such as ‘contact marketing, ‘which includes methods like cold calling, direct mail, and in-person meetings. Or what is email marketing?
Well, this is a question you must know the answer to in the modern world. It is very important to know when each lead generation strategy works best.
In this comprehensive guide, I will not only share with you the best timing for some of the most popular ways of lead generation but also empower you with the knowledge to confidently optimize your marketing efforts. This understanding of timing will unlock the potential of your marketing strategies, giving you a competitive edge in the market. Make sure to read this article’s end to gain this confidence.
What is lead generation time?
Timing in marketing is not just a logistical approach but a competitive strategy that can greatly improve your marketing results. Whether your lead generation strategy wins or not depends on aligning your strategies with the preferences and behaviors of your target audience.
Understanding when your audience is most receptive to your content when they are most likely to engage with your emails, and when they are actively searching for your services can make a significant difference in your lead-generation efforts.
This strategic understanding of timing can give you a competitive edge in the market. When do you decide to publish the content you have produced on social media, your website, and other platforms? When do you send emails? When do you schedule your Google Ads? When do you hold webinars and events, etc?
Best Timing for Engagement
The best time for each lead generation strategy depends entirely on the target audience; however, I will outline the best timing for a few of the most popular ways of lead generation. These tips are not just random suggestions but are backed by research and industry best practices, ensuring that you are making informed decisions about your lead generation timing. This reassurance should make you feel more secure in your marketing efforts.
Newsletters:
Usually, when you send newsletters early in the morning, they get a much better response. Many working people can read the attractive newsletter you sent to them on their way to work, and you may have a sound lead generation through these newsletters. But remember that on weekends, the chances of your newsletter being opened, let alone read and generate leads, are very low.
Cold Calling
The best time for cold calling is Wednesdays and Thursdays between 3:00 p.m. to 6:00 p.m. This timing makes it much more likely that you will be able to speak with decision-makers, which can lead to subsequent sales conversations.
E-mail Marketing
The best time for your emails to be read and you can do better lead generation with email marketing is during the weekdays, especially in the early morning. Like the newsletter, your emails are more likely to be read in the morning, especially between 8:00 a.m. and 9:00 a.m.
Content Marketing
Whether you want to publish a blog or post on LinkedIn, Facebook, etc., you should never forget that content marketing is most popular on weekdays from 9:00 AM to 12:00 PM and 4:00 PM to 7:00 PM. the lead. Remember that the content calendar plays a very important role in the success of this strategy.
You might ask, what would happen if we didn’t have discipline in content marketing? You can publish your content whenever you want, but studies have shown that routine publishing content can improve lead generation results by 42%.
Social Media Marketing
Social media has become a part of our lives for a relatively long time. Although this schedule does not have strict rules, especially considering that these networks have audiences from all over the world, it is better to follow the schedule below according to the time zone of your target audience.
• Facebook: 8:00 a.m. to 12:00 p.m. on Tuesdays and Thursdays
• Instagram: 11:00 a.m. on Wednesdays
• Twitter: 8:00 a.m. on Mondays and Thursdays
• LinkedIn: 9:00 a.m. on Tuesdays and Wednesdays
Remember, the most important thing in successful lead generation through social media is not just timing but also providing engaging content that aligns with the nature of the platform you choose. For example, for the Instagram audience, a post full of photos related to website design is not attractive. But if you teach your audience one or two tricks about the website they have, that post will be seen a lot, and you will probably get good leads this way. This understanding should boost your confidence in your social media marketing strategies.
Adds
Timing this type of strategy can be very challenging. The success of this type of lead generation is highly dependent on the characteristics of your target audience. You need to know their search time or when your target audience is most active online, which can significantly improve ad performance. You can analyze the data related to your audience and determine the best advertising time.
Discounts
Offering discounts is another method of attracting leads. This involves encouraging users to provide their email or phone number and fill out a form in exchange for a discount code. In addition to weekends, scheduling discounts for various occasions throughout the year is recommended. You know that people shop more on holidays and occasions than on working days, making it a prime time for lead generation.
Commenting
On all websites, there is a place at the end of the site to write a comment, which can help generate leads through comments. Attracting leads through comments is the easiest way to generate leads. The best time for this cannot be determined precisely, but it is better to do it, especially on social networks when the leads are online.
Lead generation in CUFinder
One of the issues that may bother you is that Lead generation involves finding people based on the characteristics you are looking for. Usually, the first thing defined in the ideal customer profile is the customer’s age, gender, and job position.
The CUFinder prospecting engine is specially designed to provide quality leads. It allows search results to be filtered based on demographic characteristics such as location and job position, and you can also use more than 50 different filters to refine the results.
I remind you that one of the most important characteristics of successful lead generation is the accuracy of the obtained data. CUFinder guarantees the accuracy of your results up to 98%. On the other hand, by using CUFinder engines, you have access to one of the most complete databases for lead generation, which contains data from more than 419 million people and 262 million companies. Apply today for a successful business.
Final thoughts
Timing of lead generation is one of the levers of success in marketing. Proper timing lets you convince more people to buy your services and products. This will generate organic traffic for your landing pages, increase net profit, and generate more effective leads. Consider the best time for better generating leads whenever you decide to use any lead generation strategy.
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