Over 61% of marketers consider lead generation to be their biggest challenge. Are you looking for the best lead generation solutions for your business? Content marketing is one of the best ways to generate leads. So, what are the best types of content to generate leads?
In this guide, we discuss the best types of content, including blogs, white papers, landing pages, and more, to generate quality leads.
Before we get into the most effective and best types of lead generation content, let’s review what lead generation content is.
What Is Lead Generation Content and Why Is It Important for Businesses?
Lead generation content means attracting and retaining customers by producing and organizing valuable & appropriate content in the form of text, visual, audio, or any other content with the intention of changing or enhancing customer’s buying behavior.
So far, there have been more than 5.3 billion active users on the Internet, which is estimated to be 6.54 billion people by 2025. This means that over half of the world’s population could potentially land on your website.
Knowing this, it’s no surprise that a study by the Pew Research Center found that 31 percent of adults are online almost constantly.
At the heart of any successful digital marketing campaign, content marketing offers many benefits, including:
- Build trust with the audience
- Improve search engine optimization (SEO) measures
- Showcase your expertise and skills
- Maintain brand reputation
- Encourage social selling
- Increase conversion rates
- Drive organic traffic
Most importantly, it’s one of the most cost-effective ways to attract new leads because you can change your content to be exposed to the audience without much effort.
Of course, not all content types will yield the same results. Which type of content you choose depends on your business, industry, and goals, but some are essential.
What Are the Best Types of Content to Generate Leads in 2024?
In the world of digital marketing, there are many different content formats that you can use to promote your brand and find new paying customers.
However, any type of content has its pros & cons when it comes to generating leads for your business.
Let’s take a look at some of the most commonly used and effective ones.
1. Blogging Posts
Since 1994, when Justin Hall created the first blog, blogging has become the cornerstone of any successful content marketing.
Blog posts are a great and affordable way to add new content to your website. This drives organic traffic.
Their long format allows you to focus on target keywords and topics important to your audience. Blogs also play an important role in SEO strategy.
An average blog post is between 1,500 and 2,000 words. Content length gives Google’s search bots a lot of information about the content. This, in turn, helps determine how to respond to search queries.
To ensure that your blog posts attract as much traffic as possible and get the results you need, your content should:
- Be written for humans – not search engines.
- Contains targeted keywords.
- Optimized for loading speed.
- Linked to high-reputation websites.
- Contains long tail keywords.
Remember that the more detailed a blog post is, the more traffic it is likely to attract. In addition, it’s a great way to show brand personality.
2. Case Studies
Your target customers have a specific problem. Your aim as a marketer is to demonstrate to them why your business is the best answer to their problem.
To do this, show that you are an expert in your field and that your solution is really efficient and effective.
One of the best ways to do this is through case studies.
Case studies provide your audience with a real-life scenario to solve their problem.
They experience the purchase journey from start to finish. This allows them to visualize how your product or service works.
Case studies help reduce perceived risk, especially for high-priced services and products.
Like blog posts, they include a longer format where you can add keywords without repeating them. To maximize impact, you should ensure that case studies:
- Focus on a topic that your target audience can relate to.
- Provide a coherent narrative from beginning to end.
- Include as many real statistics as possible.
- Show exactly how your business solved the problem.
3. e-books
One of the best ways to establish yourself as an authority is to demonstrate thought leadership. One of the best ways to do this is to create an eBook.
These long texts are not advertisements, at least not in the traditional way, but they provide value to potential customers.
By looking closely at a topic in your field, you demonstrate your expertise while also adding value to your goals.
If your eBook doesn’t cover a specific topic or provides information in a new way, it will generate interest in your company.
Even better, because these long texts are usually hidden behind an email or contact form, they’re a great way to generate new leads.
4. Infographic
Everyone knows that a picture is a thousand times more valuable than words.
Infographics visually represent a collection of information about a specific topic. This type of content marketing method is especially useful for sharing large volumes of complex information in a simple and intuitive format.
Infographics are also highly shareable; It means that they’re shared almost three times more than any other type of content on social media platforms.
Infographics also require advanced graphic design and accurate statistics.
Marketers use a combination of the following to describe a data-rich story in infographics:
- Pictures
- Symbols or Icons
- Data
- Text
- Charts
5. Video
Video marketing is one of the best and most effective lead generation strategies and content marketing. This is known as the future of online content.
Marketing specialists predict that by the end of this year, over 82% of all online traffic will be generated through video.
Users prefer video content over other types of content. Hence, businesses use this content marketing method to interact with customers in all their marketing channels.
As a whole, videos improve the customer’s understanding of products or services and lead to more lead generation.
Common types of video content include
- Clips posted on video-oriented social networks such as YouTube, Tik Tok or Instagram
- Online events like webinars
- Educational video content
- Customer interviews and reviews
- Product display
- Live demo videos
6. White papers
White papers aren’t the same as e-books and shouldn’t be confused with them. White Papers are long articles and research-based reports that contain data, statistics, and information.
They provide a focused description of a complex topic. In fact, a white paper is derived from the results of studies or from comparisons with other sources, such as business research papers.
The purpose of a white paper is to give readers an understanding of a topic and help them solve a problem.
7. Podcast
Podcasts are no longer limited to specific niches but are a great way to increase your brand value.
Your audiences can use it while commuting, walking, or driving.
Podcasts allow you to share your stories and experiences directly with your audience.
To maximize the impact of your podcasts, make sure you deliver useful information in an entertaining format.
8. Social Media Posts
These days, everyone from grandparents to teenagers uses social media.
One of the most important platforms for content marketing lead generation is social media, such as Facebook, X, TikTok, Instagram, and so on. On these platforms, you can post text, photos, and videos, and also the content marketing process is carried out at a higher speed.
Don’t forget social media is also a great place to retarget content you’ve already created.
9. Testimonials and Customer Reviews
In the digital age, customer reviews and testimonials give your business credibility that no other form of content marketing can achieve.
According to a study, 93% of consumers say that online customer reviews have had a great impact on their choices, and this shows the importance of customer reviews and testimonials.
Meanwhile, since this type of content is produced by other clients, it won’t cost your brand.
10. Landing Pages
Another type of content marketing is to create content for landing pages. The goal of landing page content is to convert the audience into paid customers. Landing page content introduces potential customers to your products and services and leads them into the buying journey.
Landing page content should be compelling, short, clear, and simple. To attract more leads, it’s better to use attractive images with high-quality content.
Which Type of Content Is Most Effective for Lead Generation?
If you want to know what type of content is most effective for generating leads, you should focus on the lead generation funnel.
At the top of the lead generation funnel (TOFU), the most effective content is a blog or social media posts, podcasts, infographics, educational videos, etc.
In the middle of the funnel (MOFU), video content like webinars, email content, and educational resources are useful.
At the bottom of the funnel (BOFU), demos, customer reviews & testimonials, and case studies are more effective.
Which Is the Best Way to Generate Leads?
Currently, the best way to generate leads is through content marketing. The focus of content marketing is on influencing, attracting audiences, and converting potential customers into loyal customers. This kind of marketing strategy works specifically through engaging and valuable content. The content you generate can be shared across a wide range of channels and engage different customers.
Which Social Media Is Best for Lead Generation?
79% of global marketers believe that LinkedIn’s professional network, with more than 1 billion users, can be the best place to generate B2B leads. This platform directs the audience to your website to become a customer.
Using CUFinder Services to Boost Lead Generation
CUFinder is the most cost-effective, easiest, and fastest solution to generate leads, with data from over 419 million contacts and over 262 million companies across the world.
Compared to similar lead generation tools, CUFinder is a cut above the rest. This platform guarantees the highest data accuracy rate (i.e., over 98%) in real time.
To discover quality B2B and B2C leads, CUFinder offers advanced prospecting tools, including Company Search and Contact Search.
How Does CUFinder Prospect Engine Work?
All you need to do is just two clicks:
- Choose your desired search service depending on the type of lead you want, including contact or company.
- Determine your desired filter, including industry, name, company, email, location, employee, etc.
CUFinder shows you the search results in bulk in the blink of an eye.
So, don’t hesitate to sign up now to get free credit!
In a nutshell, if you want to know what the best types of content to lead generation, remember the content marketing strategies mentioned in this article, such as blogs, case studies, infographics, videos, podcasts, eBooks, whitepapers, social media posts, testimonials and customer reviews, landing pages.
Comments