Clearbit’s Google Sheets workflow no longer exists. You replace it with an enrichment add-on, an API, or Breeze inside HubSpot. That’s the short version. And before we go one step further: full disclosure, CUFinder is the product I work on. I’ll show you every replacement route fairly, including the one where you don’t pick us.
I loved the old trick as much as anyone. In 2021 I kept a “magic sheet” that turned conference-badge company names into domains while I watched. So when a former colleague messaged me in spring 2025, her old workbook frozen mid-campaign and 900 rows half-finished, I took it personally.
Let’s rebuild it properly.
📌 TL;DR: HubSpot acquired Clearbit in December 2023; the free tools (including Clearbit Connect) retired on April 30, 2025, and enrichment now lives inside HubSpot as Breeze Intelligence. To get Clearbit-style data in Google Sheets again, you have four routes: Breeze in your CRM, Apps Script + an API, a workflow tool, or a Sheets enrichment add-on.
What Happened to Clearbit for Google Sheets?
HubSpot acquired Clearbit in December 2023 and retired its standalone free tools by 2025. The dates are worth knowing, because they explain why your workbook died when it did. Per Clearbit’s own announcement:
- December 2023: the HubSpot acquisition closes.
- April 30, 2025: the free Clearbit platform, the Weekly Visitor Report, the TAM Calculator, Clearbit Connect, and the free Slack integration all shut down.
- December 1, 2025: the Clearbit Logo API follows.
The successor is Breeze Intelligence, unveiled at INBOUND 2024. It enriches contact and company data with 40+ firmographic, demographic, and technographic attributes, inside HubSpot. Not inside your spreadsheet. And what remains of the Clearbit brand today points you toward HubSpot.
So what does a searcher looking for a Clearbit to Google Sheets connection find in 2026? Legacy docs that once showed you how to connect Clearbit to Google Sheets, now recommending third-party workflow tools instead. There is no official Google Sheets Clearbit integration left to install. The workflow is orphaned: the destination pages simply haven’t noticed yet. That’s why this page exists.
🔍 Did You Know? Clearbit's free tools (Connect, the TAM Calculator, the Weekly Visitor Report) all retired on a single day: April 30, 2025, per Clearbit's own blog. Thousands of "magic sheets" quietly stopped working that week.
What Did the Old Clearbit Sheets Workflow Actually Do?
Three jobs, mostly: company name to domain, domain to company profile, and finding work emails. The old Clearbit to Google Sheets setup bundled them so smoothly that most teams never separated them. But before you shop for any clearbit sheets alternative, name which jobs your team actually used, because you replace jobs, not brands.
- Job 1: name → domain. The classic clearbit company name to domain move: paste “Hansel Logistics,” get hansellogistics.com. The quiet workhorse of every list build.
- Job 2: domain → company profile. Feed a domain, get the firmographic data: industry, headcount, location, and more.
- Job 3: work emails. The Clearbit Connect job: finding a person’s verified address. In Sheets terms, that job now has its own guide: the email finder in Google Sheets workflow.
- Job 4: logos. The Logo API decorated a thousand dashboards. Honest note: it sunset on December 1, 2025, and a spreadsheet enrichment tool does not replace it. Logo services are their own category.
Write down which columns your team actually touched. Seriously, the list is usually shorter than the nostalgia. Then pick a route per job.
💡 Pro Tip: Rebuild per JOB, not per brand. List the two or three columns your team genuinely used from the old workflow, and replace only those. Nobody misses the logo column they never looked at.
What Are Your Replacement Options in 2026?
Four routes: Breeze inside HubSpot, Apps Script plus an API, a workflow automation tool, or a Sheets-native enrichment add-on. Here’s each one, honestly.
Stay in HubSpot With Breeze
If your team lives in HubSpot, Breeze Intelligence is the lineal successor to what you had: same data lineage, native to the platform. The honest limitation: it enriches records in your CRM, not cells in your spreadsheet. If everything you enrich ends up in HubSpot anyway, this may genuinely be your answer, and you can stop reading here with my blessing.
Build It Yourself With Apps Script
Google Sheets can call any enrichment API through Apps Script: a custom function that fetches data per row, exactly like the old formulas did. Most control, most honest cost: you own the maintenance, the API quotas, the retries, and the moment it breaks during someone else’s campaign. Great for teams with an engineer who enjoys this. Risky as a load-bearing workflow nobody maintains.
Pipe It Through a Workflow Tool
The pages ranking for this search today mostly sell automation canvases: connect a data source to Sheets through a no-code workflow builder. And if you already run one of those tools for other automations, it’s a fine route. If you don’t, be honest about what you’re signing up for: another subscription, another canvas, and a workflow that lives outside the sheet where your teammates can’t see or fix it.
Use a Sheets-Native Enrichment Add-On
The closest like-for-like to the old feel: data appears in your sheet, no code, no canvas. The difference from the formula days is mechanical: you run a panel over a column range instead of dragging a formula down. Different muscle memory, same result.
The decision rule across all four: where does your data LIVE, and who maintains the pipe? CRM-resident data → Breeze. Engineer on tap → Apps Script. Automation stack already humming → workflow tool. The sheet is the workspace → add-on. Which brings us to the walkthrough.
How Do You Rebuild the Workflow With the CUFinder Add-On?
Disclosure, again, because it matters: this is our product. Read what follows as a walkthrough from someone who is both experienced and biased, and test us against anything else on your own 20 rows before you commit. If you want the spec-by-spec version first, the CUFinder vs Clearbit comparison page lays it out.
The rebuild: install the add-on, add your API key, pick the service per job, map columns, run. Each old Clearbit job maps to a service:
- Name → domain: Company Name to Domain
- Name or domain → firmographic profile: Company Enrichment
- Name + company → verified work email: Contact Enrichment
And the steps:
- Install the add-on. Grab the CUFinder add-on from the Google Workspace Marketplace. Google’s add-ons help page covers the install mechanics.
- Copy your API key. Head to your CUFinder dashboard and copy the API key from there.
- Enter the key in the add-on. Paste it once and you’re connected.
- Pick the service for the job. Open the add-on from the Google Sheets menu. It opens as a right panel listing all the enrichment services. Choose the one that matches the job you’re replacing.
- Map columns, set the range, run. Set the input column, the output column, and the row range (rows 2-901 for my colleague’s half-finished file). Then run it.
Honest limits, stated plainly. There’s no logo endpoint: if your dashboard needs logos, that’s a separate service. Unmatched rows come back empty; no database matches 100%, ours included. Runs consume credits. And the old =CLEARBIT()-style formula feel is replaced by panel runs (different, not identical). I find the range control better, honestly: my colleague ran rows 2-901 in one pass instead of babysitting a formula fill. But it IS a change.
A Worked Example: 5 Rows, Before and After
Let’s rebuild the classic Clearbit-in-Sheets job. Company names in column A, three empty columns waiting:
| A | B | C | D | |
|---|---|---|---|---|
| 1 | Company | Domain | Industry | Employees |
| 2 | Hansel Logistics | |||
| 3 | Bluepine Software | |||
| 4 | Corvid Analytics | |||
| 5 | Marlow & Sons | |||
| 6 | Tidewater Robotics |
Two chained runs. Run one: Company Name to Domain, input column A, output column B, rows 2 to 6. Run two: Company Enrichment, input column B (the fresh domains), outputs C and D, same rows. A few minutes later:
| A | B | C | D | |
|---|---|---|---|---|
| 1 | Company | Domain | Industry | Employees |
| 2 | Hansel Logistics | hansellogistics.com | Freight & Logistics | 201-500 |
| 3 | Bluepine Software | bluepinesoftware.com | Software Development | 51-200 |
| 4 | Corvid Analytics | corvidanalytics.com | Data Analytics | 11-50 |
| 5 | Marlow & Sons | marlowandsons.com | Food & Beverage | 51-200 |
| 6 | Tidewater Robotics | tidewaterrobotics.com | Industrial Automation | 11-50 |
That chaining trick is the part worth stealing: names → domains → full profiles, two runs, same sheet. Domains make better match keys than names, so run one improves run two. (The reverse job, starting from domains and needing names, is its own workflow: get the company name from a domain.)
→ 900 half-finished rows → run 1 fills the domains → run 2 fills the firmographics → the campaign that froze in April ships the same afternoon.
📌 Example: My colleague's rescued workbook: 900 rows frozen mid-campaign in spring 2025 → two chained add-on runs (domains first, then firmographics) → a full sheet the same afternoon. The rebuild took less time than the panic had.
What Should You Check Before Committing to Any Replacement?
Coverage on your own rows, real per-credit cost, and where the data has to end up. Run this checklist against every candidate, us included:
- Test coverage on YOUR 20 rows. Every database has regional and segment gaps, ours too. A vendor demo proves nothing about YOUR list. Twenty rows of your real data proves everything.
- Price the credits, not the subscription. Work out cost per enriched row at your actual volume. Two tools with identical sticker prices can differ wildly per row.
- Check where the data must end up. If every enriched field flows into HubSpot anyway, weigh Breeze seriously before bolting a spreadsheet tool onto the side. Yes, I’m telling you our competitor’s parent might be your best fit. Test both.
- Confirm compliance. When person data is involved, GDPR requires a lawful basis and an easy opt-out. Ask any vendor how they handle it before the first run.
- Don’t rebuild dead jobs. If nobody used the logo column, don’t shop for a logo replacement. Rebuild the columns with fingerprints on them.
- Keep the sheet portable. Good B2B data enrichment writes plain values into your columns: data you keep even if you switch tools later. Avoid anything that locks your sheet to its runtime.
One orphaned workflow taught us all the lesson, after all: tools get acquired. Sheets full of plain, portable values survive acquisitions. Formulas that phone home don’t. And that’s the real test of any Clearbit Google Sheets alternative: not whether it feels like the old tool, but whether it wins on your own 20 rows and leaves your data yours.
FAQ: Clearbit and Google Sheets in 2026
Is Clearbit still available?
Not as a standalone product. HubSpot acquired Clearbit in December 2023, retired the free tools on April 30, 2025, and folded enrichment into Breeze Intelligence inside HubSpot.
What happened to Clearbit Connect?
It shut down on April 30, 2025, along with the rest of Clearbit’s free tools. The job it did (finding verified work emails) is now handled by dedicated email finders, in Sheets or elsewhere.
How much does Clearbit cost now?
There’s no standalone Clearbit pricing anymore. Enrichment is sold through HubSpot’s Breeze Intelligence credits, so check HubSpot’s current pricing for your tier. For spreadsheet work, compare per-credit costs across whatever tools you shortlist.
How accurate was Clearbit?
Strong on domains and firmographics in its day. That reputation was earned. But accuracy varies by region and segment for EVERY vendor, ours included. The only accuracy number that matters is the one you measure on your own rows.
What are good alternatives to Clearbit Connect?
Any verified work-email finder: Sheets add-ons, upload platforms, or APIs (CUFinder among them, disclosure repeated). Judge candidates on verification method and match rate on your sample, not on brand familiarity.
Can I still use the Clearbit API?
Standalone access went away with the acquisition; what survives lives inside HubSpot’s platform. If you had a paid Clearbit API contract, check your HubSpot plan for what carried over. Arrangements vary by account.
Is there a free Clearbit alternative for Google Sheets?
Free credits exist: CUFinder includes them, and most rivals do too. A permanently free bulk enrichment tool doesn’t really exist anymore; the sunset of Clearbit’s free tier is precisely what this page is cleaning up after.
It’s Time to Rebuild the Sheet (Better Than Before)
The magic sheet died. But the magic was never the brand: it was watching a bare column fill itself while you drank your coffee. That part is very much still available.
My colleague’s 900-row workbook shipped its campaign the same afternoon we rebuilt it. Pick your route (Breeze, script, workflow tool, or add-on), run your 20-row test, and get your own magic back.
And the rebuilt sheet can do more than the old one ever did. The data enrichment in Google Sheets hub maps every column you can fill: company enrichment, company websites, even whole CSV files. Tell me in the comments: what did YOUR magic sheet do, back when it worked?
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