Dear realtors, if “Cold Calling” is two scary words for you, try the real estate cold calling scripts mentioned in this article to ease your fears. Don’t persist in old techniques of cold calling, which are wastes of time, energy, and money.
Instead, trust our cold calling scripts for real estate to make the most of your marketing efforts and enhance your outreach and sales funnel.
Lead generation or prospecting is the process of finding potential customers via various offline or online tactics. Sales funnel is the process of guiding these potential customers from awareness to purchase, and outreach is the efforts done to engage and contact leads.
10 Best Cold Calling Scripts for Real Estate Wins
As mentioned in the previous part, it’s essential to write real estate cold calling scripts before starting the calls in order to create a reliable structure, build a sense of security, boost self-confidence, ensure that every call is consistent in messaging, save time, and finally improve conversion rates.
Otherwise, time and energy are wasted, costs are increased, and the results are not satisfactory!
Read More: Real Estate Lead Generation
But there is no need to be concerned. A wide-ranging list of free cold calling scripts for real estate agents is mentioned in this part, helping them to establish an efficient customer journey and hit the jackpot!
Let’s explore various scenarios. We have solutions for all needs! 👇👇👇
1. Script for Introducing Yourself as a Realtor 📢
Imagine you want to call a new group of leads for the first time in order to introduce yourself as a professional real estate broker and your company as a famous brand in this business.
In this scenario, your goal is to:
- Make a positive first impression
- Introduce yourself and your company clearly
- Position yourself as an experienced consultant, not just a salesperson
- List the values that the lead will get if they work with you
- Build trust and credibility
Related script:
(Start the conversation by introducing yourself and your company, stating your purpose clearly, and then asking if they can talk at that moment.)
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Realtor: Hello [Prospect Name], good day. My name is [Your Name] from [Your Company name], and I am calling you to share some important insights about the property market in your neighborhood and an exclusive free offer. Is this a convenient moment for you to talk?
(If the prospect says no, ask for the ideal time and remember to call on time the next time.)
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Realtor: I’m sorry for this inconvenience. Would you please tell me when is the best time for me to reach you?
(If the prospect says yes, talk about your experience and expertise and then try to arrange a meeting by stating your offers.)
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Realtor: I have been working as a real estate broker for 10 years. Recently, the prices of properties in your area jumped. If you like, I can have a meeting with you to assess your home price at no cost and talk more about the future of the property market.
(If the prospect accepts to attend the meeting, thank them and set a time for the meeting.)
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Realtor: Thank you very much for your trust in me and my company. When is the best time for the meeting?
(If the prospect doesn’t accept to attend the meeting, thank them and respectfully ask them to call you if any need arises in the future.)
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Realtor: No problem, thank you very much for your time. If any need arises in the future, I am ready to help you. Please save my number for future reference.
2. Script for Engaging Home Buyers 😍
Consider you want to call a group of home buyers for the first time in order to encourage them to work with your real estate company.
In this scenario, the goal is to:
- List the values you will provide for the leads
- Inspire the home buyer to work with you
- Move the prospect towards action
- Gather data about their concerns, needs, and preferences
Related script:
(Start the conversation by introducing yourself and your company and stating your purpose clearly.)
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Realtor: Hello [Prospect Name]. This is [Your Name] working in [Your Company Name]. I’m reaching out because I noticed you might be considering buying a home in [Location]. Is that correct?
(If the prospect doesn’t confirm, ask them to call you if any need arises in the future and talk a little about your knowledge and experience in the real estate market.)
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Realtor: Sorry for taking up your time. Please save my number and I will be ready to help you in the future if you decide to buy or sell a house. I have over one decade of experience in this regard and am available to consult you anytime you wish.
(If the prospect confirms, talk about your skills and experience and assure them that you can find the best options for them. Then, ask them to share details about their interests and concerns.)
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Realtor: That’s great! I have over one decade experience in helping buyers find their dream house in your area. I’m confident that I can find the best offers for you. To do so, would you please tell me what type of house you look for and any concern you have?
(After the prospect shares their preferences and interests, suggest that you send a list of the best options to them and ask for their preferred channel of communication.)
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Realtor: Based on the details you shared, I have some great offers for you. I can send the list via WhatsApp, email, or any other channel you like. Which one do you prefer?
(When the prospect shares their preferred communication channel, thank them and get their email, cell phone number, social ID, or anything needed.)
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Realtor: Thank you very much for your trust. Could you please share your email address so we can communicate further?
3. Script for Engaging Home Sellers 🏡
The best real estate cold calling script for encouraging home sellers to work with you is written in this part.
In this scenario, your goal is to:
- List the values you will provide for the leads
- Inspire the home seller to work with you
- Move the prospect towards action
- Gather data about their concerns, needs, and preferences
Related script:
(Start the conversation by introducing yourself and your company and affirming your purpose clearly.)
👇🏽
Realtor: Hello [Prospect Name]. This is [Your Name] working in [Your Company Name]. I’m reaching out because I noticed you might be considering selling your home in [Location]. Is that correct?
(If the prospect doesn’t confirm, ask them to call you if any need arises in the future and talk a little about your expertise and experience.)
👇🏽
Realtor: Sorry for taking up your time. Please save my number and feel free to call me if you decide to sell your house in the future. I have over one decade of experience in real estate and am available to provide expert consultation anytime you wish.
(If the prospect confirms, talk about your proficiency and experience in the real estate market and assure them that you can sell their house at the best prices. Then, ask them to share details about their selling prices and terms.)
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Realtor: That’s excellent news! I have over one decade experience in helping homeowners sell their houses at best prices. I’m confident that I can connect you with the right buyers. To do so, would you please tell me what your price and payment terms are, and any other issues I should know?
(After the prospect shares details, ensure them that you have the best buyers for their house. Then, arrange a time to visit their house as soon as possible.)
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Realtor: Based on the details you shared, I already have some potential buyers in mind who would be very interested in your property. But first, I need to visit your house. When would be a convenient time for you?
(When the prospect shares their best time, thank them and be available on time to assess their house.)
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Realtor: I appreciate your trust. See you on [Date] at [Clock Time]. Thank you very much.
4. Script for Rental Situations 🔑
Imagine you want to talk with a group of prospects who have expressed interest in renting a property or want to rent their houses.
In this scenario, the goal is to:
- Encourage the prospect to work with you and your company
- Understand their needs and preferences
- Consult them and position yourself as a problem-solver
Related script:
(Start the conversation by introducing yourself and your company. Talk a little about your experience in this field. Then, remark on your purpose of calling them transparently. And ask them if it’s a good time to talk.)
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Realtor: Hello [Prospect’s Name]. My name is [Your Name]. I’m a real estate broker in [Your Company Name] with over a decade of experience in this business. I noticed you might be looking for a rental property in [Location]. I wanted to see if there’s anything I can do to assist you with that. Is it a good time to talk more about this?
(If the prospect doesn’t agree to continue the conversation, thank them and ask them to save your number and feel free to call you when any need arises.)
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Realtor: Sorry for this inconvenience. Would you please save my phone number so you can call me anytime you need consultation and help?
(If the prospect accepts to continue the conversation, ask them to share more details about their needs.
👇🏽
Realtor: Great. Would you please provide more details about your request? What are you looking for in a rental? Is there a particular neighborhood, price range, or type of property you’re interested in?
(When the prospect shares the details, assure them that you have great offers for them and try to hold a meeting with them.)
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Realtor: Based on the data you provided, I can definitely help you. We have many properties that match your criteria. We can have a meeting so I can explain more about these offers.
(If the prospect accepts a meeting, arrange a time.)
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Realtor: Thanks for trusting me. When is the best time for you to attend the meeting?
5. Script for Follow-Up 🔄
After some time has passed since your last conversation with a prospect, you should call them to find out what their decision is. Follow up is as important as the initial conversation and without proper and on time follow up, you will leave many opportunities unfinished.
In this scenario, the goal is to:
- Ensure the lead remembers the previous interaction
- Qualify the prospect
- Move the conversation forward
- Strengthen the customer relationship
Related script:
(Start the cold call by introducing yourself and your company and stating a short summary of your previous conversations. Then ask them if they have time to talk.)
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Realtor: Hello [Prospect’s Name], good day. This is [Your Name] from [Your Company Name]. We spoke a few days ago about your decision to purchase/sell your house. Do you have a moment to continue?
(If the prospect doesn’t agree to continue the conversation, ask them when is the best time to call them again.)
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Realtor: Sorry for reaching out at a bad time. When would be a better time for me to call you?
(If the prospect accepts to continue the conversation, explain the previous discussion in detail and try to persuade them to attend a meeting.)
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Realtor: Many thanks. Since our previous conversation, I have found some new homes that exactly match your needs. Would you be interested in hearing more about them? We can set up a time to see one in person.
(If the prospect doesn’t want to attend the meeting, ask them about the reason. Also, ask them to save your phone number for future consultants and needs. Tell them that you are eager and ready to help them anytime they want.)
👇🏽
Realtor: May I ask if there’s a particular reason? And please feel free to save my number for any future questions or needs. I’m here to help whenever you’re ready.
(If the prospect agrees to attend the meeting, express gratitude for their confidence and fix a date for the meeting. Be available in the meeting on time with no delay.)
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Realtor: I appreciate your trust. Would you be available on [Day] at [Clock Time]?
6. Script for Renewing a Former Connection 👋
Consider you want to call a prospect with whom you have a previous acquaintance. You want to reignite your connection and remind them that you are eager to assist them for their real estate requests.
In this scenario, the goal is to:
- Remind leads that you are ready to help them anytime they want
- Gather data about their newest demands
- Rekindle their interest in working with you for their real estate needs
Related script:
(Start your conversation by greeting and introducing yourself. Ask them if they have time to talk at that moment.)
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Realtor: Hello [Prospect’s name]. This is [Your Name]. Long time no see! How have you been? Would it be convenient for you to have a brief chat on the phone?
(If the prospect doesn’t agree to continue, politely ask him when a suitable time is to call them again.)
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Realtor: I apologize for any inconvenience. Could you let me know a better time for me to call you back?
(If the prospect accepts to continue, state the purpose of your call and directly ask them if any new need has been aroused.)
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Realtor: We spoke some months ago about your real estate needs, and I wanted to reconnect and see how things are going on your end. We’ve had some new developments and listings recently that might be of interest to you.
(If the prospect has any new requirement or question, resolve it and try to arrange a meeting for more engagement.)
👇🏽
Realtor: That’s great. We have many opportunities for your inquiry. Would you be open to a meeting to discuss your current real estate needs?
(If the prospect doesn’t have any questions or needs, kindly ask them to save your number, and do not hesitate to call you if any need arises in the future. Also, remind them of your skill and familiarity in this field.)
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Realtor: Thanks for taking the time to talk today. Please kindly save my phone number and feel free to call me if any need arises in the future. With 10 years of experience in real estate, I’m here to help you anytime you wish.
7. Script for Managing Objections 👎
Real estate cold calling scripts for objections help you increase your self-confidence and control your stress in challenging situations. It helps you stay focused on the objective of the call and manage objections without getting defensive.
In the above scenario, the goal is to:
- Respond to questions and objections quickly and effectively
- Turn objections to opportunities to continue the conversation
- Build rapport and trust by showing your empathy
Related script:
(Start the conversation by introducing yourself and your company and stating the purpose of your call. Then, ask them if they can speak on the phone at that moment or not.)
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Realtor: Hello, [Prospect’s Name]. I’m [Your Name] from [Your Company Name] calling you to offer new lists of properties for sale in your area as you are interested in changing your home. Is now a good time to share some details?
(If the prospect says, “I’m not interested right now,” try to persuade them to remain connected with you and inform them of ideal opportunities.)
👇🏽
Realtor: I see. Many people I speak with aren’t actively looking for new homes but like to stay informed of the market and any ideal opportunity if it comes up. Would you mind if I keep you updated with occasional messages or emails?
(If the prospect says, “We’re happy with our current home”, try to persuade them to remain connected with you and inform them of the market data.)
👇🏽
Realtor: That’s great to hear that you are interested in your home. However, even if you’re not planning to move, knowing the market trends can be helpful for future decisions. Would you be interested in receiving market information on what your property might be worth today?
(If the prospect says, “I’m working with another realtor,” ask them to call you if they need a fresh perspective in the future.)
👇🏽
Realtor: I respect your choice. It’s really important to work with someone you trust. If you ever find yourself wanting a fresh perspective on the market, I’d be happy to assist. Would it be okay if I connect with you in the future to see if there’s anything more I can do for you?
(If the prospect says, “I’m concerned about the market/pricing,” try to persuade them to have a meeting with you to discuss their concerns.)
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Realtor: I understand your concern. The market can be unpredictable, but at the same time, there could be great opportunities, especially if you work with experienced real estate brokers. If you agree, we can have a meeting to discuss your concerns and find solutions.
(If the prospect says, “I’ve already seen all the properties I’m interested in,” tell them that new properties are added regularly and you can notify them.)
👇🏽
Realtor: That’s good to hear you’re keeping an eye on the market. New listings do come up regularly, and sometimes, there are off-market properties that aren’t widely advertised. Would you like me to notify you if something new that fits your criteria comes up?
8. Script for Commission Conversation 💰
Discussion about real estate commissions before signing a contract is important as it establishes transparency, which is essential for building trust. It reduces the risk of any misunderstanding or dissatisfaction later on.
So it’s recommended to real estate agents to talk about their commissions with prospects. During phone conversation, they can politely express their commission rates.
In the above scenario, the goal is to:
- Establish transparency to build trust
- Set realistic expectations for the client
- Refuse any confusion or misunderstanding
Related script:
(Start the conversation by greeting and introducing yourself and your company. Ask them if it’s a good time to talk or not.)
👇🏽
Realtor: Hello [Prospect’s Name], this is [Your Name] from [Your Company Name]. How have you been? Is this a good time for a quick chat?
(If the prospect doesn’t agree to talk at that moment, ask them when a good time to call them back is.)
👇🏽
Realtor: I see. Sorry to call you at a bad time. Could you let me know when would be a better time for me to call you back?
(If the prospect accepts to continue, ask them if they are aware of the commission structure and details.)
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Realtor: I’ve found some new options for you that I think you’ll love. Before we talk about them, I wanted to quickly talk about something important. I want to make sure we’re on the same page regarding the commission structure as we move forward. Have you had a chance to think about it?
(After the prospect answers, explain the commission rates and terms clearly. Ask them to feel free to state their concerns and questions about the commission.)
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Realtor: To give you a little more clarity, the standard commission rate in our area is [X%], which is split between the buyer’s agent and the seller’s agent. This commission covers all the work that goes into finding the right home, negotiating the best price, and handling all the paperwork to ensure a smooth transaction.
If you have any concerns about the commission, I’d be more than happy to discuss it further.
(Depending on the prospect’s response, continue the conversation by discussing the commission in more detail or smoothly transition back to discussing the homes you’ve found for them.)
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Realtor: Fantastic. I’ll go ahead and send you the details of the homes I’ve found via WhatsApp. Looking forward to taking the next steps together.
9. Script for Circle Prospecting 📝
In circle prospecting, real estate agents call the homeowners who are living in the vicinity of a sale in order to make new lists of the people who are interested in selling their homes.
In these cold callings, the realtors try to share the news and encourage the surrounding homeowners to sell their house.
In the above scenario, the goal is to:
- Find new sellers or buyers in a certain area
- Establish relationships with homeowners
- Learn about the homeowners’ future plans
Related script:
(Start the conversation by greeting and introducing your name and your company. State the purpose of calling them. Ask them if it’s a good time to talk on the phone.)
👇🏽
Realtor: Hello, [Prospect’s Name]. This is [Your Name] from [Your Company Name] calling you to share some important news about the real estate market in your area. Can I take your time for a few minutes?
(If the prospect doesn’t agree to continue, politely ask them when the best time to call back is.)
👇🏽
Realtor:So sorry to call you at a bad time. Would you please tell me when is a better time to call back?
(If the prospect agrees to continue, explain the details and ask them if they want to sell their house or if they know anyone who wants to sell their house. Remember to talk about your expertise and assure them that you can sell their home at best prices.)
👇🏽
Realtor: Recently, I helped one of your neighbors in your area to sell his house. The market in your neighborhood is quite active right now. Homes in your neighborhood are in high demand, and prices are very strong.
I wanted to see if you’ve considered selling your home or if you know anyone in the area who might be thinking about it. I’ve been working in the real estate market since ten years ago and ensure that I can sell your house or buy a new one for you in the shortest possible time and at the best prices.
(If the prospect states that he is eager to sell or buy a house or knows anyone with these needs, try to hold a meeting with them.)
👇🏽
Realtor: That’s great to hear that. I can offer a free market analysis of your property to give you an idea of what it might sell for in today’s market. When would be a good time for us to discuss this in more detail? I’m available anytime you wish.
(If the prospect isn’t interested in your offer. Tell him that even if you are not interested, I can share the details about the market and the current value of your home in a meeting.)
👇🏽
Realtor: No problem. Even if you’re not considering selling right now, would you be interested in knowing the current value of your home? We can have a meeting in this regard.)
(If the prospect doesn’t accept to participate in a meeting, ask him to feel free to call you if any need arises in the future.)
Realtor: I completely understand. If anything changes, or if you have any real estate needs in the future, please feel free to reach out. Thank you very much.
(If the prospect agrees to participate in a meeting, Arrange a time for the meeting.)
👇🏽
Realtor: Perfect! When would be a good time for us to discuss this in more detail? I’m available every time you prefer.
10. Script for Relocation Services 🚚
Real estate agents offer relocation services to anyone who wants to change their house without any stress of moving.
In relocation services, the real estate consultants list and sell the current house of the owner and then find a new home for them based on their desires. Management of the process of moving from the old house to the new house is with the realtor. Even they assist in setting up utilities, internet, and other services in the new home.
Imagine you, as a real estate advisor, want to cold call new leads to offer them your relocation services.
In the above scenario, the goal is to:
- Introduce and explain your relocation services
- Encourage the leads to work with you if they need relocation services
- Build trust and credibility
Related script:
(Start the conversation by introducing yourself and your company. Explain the goal of calling transparently. Ask them if it’s a good time to talk with them at that time.)
👇🏽
Realtor: Hello, I’m [Your Home] from [Your Company Name]. I’ve reached you to explain one of our great services for your real estate needs. If it’s a good time, let me explain in detail.
(If the prospect doesn’t confirm, ask them when a better time to call back is.)
👇🏽
Realtor: Sorry to call you at a bad time. Would you please tell me when is a better time to call you again?
(If the prospect confirms, clarify your relocation services. Also, explain your expertise and your company’s achievements. Persuade them to attend a meeting with you.)
👇🏽
Realtor: Moving can be stressful, but with my services, you’ll have support every step of the way. I assist with everything from selling your current home to finding the perfect new place, coordinating movers, and even helping you get settled in your new community. When would be a convenient time for us to talk further in a meeting?
The Role of Cold Calling in Modern Real Estate Practices
Today, cold calling is a noteworthy part of any real estate marketing plan, and without it, property agents are like soldiers who want to attack the enemy with no weapons!
However, real estate salespersons are not in a war but actually they are in a severe competition where they may lose great opportunities as fast as the blink of an eye if they do not use the latest lead generation strategies.
One of the most efficient ways of finding property sellers and buyers is cold calling. Through cold calling, realtors can introduce themselves to new leads and create brand awareness, encourage people to work with them, generate leads, build relationships, expand their network, and gather market information.
Let’s read some of the surprising statistics about cold calling efficiency in real estate:
- 85% of realtors believe cold calling is more effective than email marketing (WifiTalents).
- 57.7% of agents know telemarketing as the most efficient lead generation strategy (CallingAgency).
- Brokers who make 20 cold calls every day get a 10% – 20% success rate annually (CallingAgency).
- A study showed that + 200 realtors who earn more than $250,000 annually credit their income mainly to cold calling (SalesMate).
While lots of benefits are provided by cold calling, why are many real estate professionals afraid of it? The answer is clear! Because they are not aware of the appropriate tactics and methods of real estate cold calling.
If they invest in learning the latest cold calling tips and tricks, they can easily remove their anxiety and fear of rejection, boost their self-confidence, and learn how to generate leads efficiently.
Some of these tactics are mentioned in the next part, helping realtors to make the most of their cold calling efforts. Afterward, many practical and trustworthy real estate cold calling scripts are written for smart real estate brokers who want to leave no stone unturned.
9 Real Estate Cold Calling Best Practices and Tips to Get Over Your Fears
In this section, we have listed the most real-world tactics and best practices for real estate cold calling, which are essential for any realtor to be aware of.
These points change the daunting task of cold calling to the most beneficial lead generation strategy. They assist realtors in building a smooth and efficient user journey with minimal risks and challenges.
1. Set Goals
First, define your goal of cold calling. Is it the first time you are calling a lead? Are you calling to introduce your real estate brand, offer a property to a buyer/seller, gather information, or discuss your commission?
Remember to select the goals that are:
- Specific: Define your goal clearly and in detail.
- Measurable: Select goals that can be quantified and tracked.
- Achievable: Select a goal that is attainable and realistic.
2. Research Your Audience
You should completely research the target audience to find out their interests, concerns, challenges, preferences, and the buyer persona before you call them.
For instance, if you know that your property buyer is a swimmer, you will focus on offering the houses with pools to him! In this way, you can increase the chance of success.
Or if you know that your prospect is an avid gardener, you focus on homes that have gardens or even the ones with community garden access.
3. Craft a Cold Calling Script
Remember that cold calling is not like talking with your family or friends on the phone! You should have a written personalized script for each lead! Yes, one script for each person you are going to talk with.
This script should be tailored based on the persons’ needs, concerns, interests, and preferences. The script you write for your first client is not necessarily suitable for the second lead!
If you don’t know how to craft a cold call script for real estate business or you want to learn more details in this regard, do not worry.
In the next section, we have written various real estate cold calling scripts that cover different requirements efficiently, helping realtors to make a name for themselves.
4. Call at Optimal Times
Researchers suggest that the best time for cold calling is late morning or early afternoon. Avoid calling leads in early morning or late afternoon which can make the leads upset and can be annoying.
However, the best time for cold calling differs based on the individuals. Reaching out to a busy manager during work hours may result in no response. But for a retired person, morning is the best time.
That’s why we recommend real estate salespeople to research the prospects before calling.
5. Don’t Be Afraid of Objection
Why are you calling me? How did you find my telephone number? I’m already working with another agent. I’ve had a bad experience with realtors in the past.
The above objections are familiar to all realtors. A professional real estate agent remains calm and respectful in these situations and continues the conversation based on their prepared scripts.
So we have explained various cold calling scripts for real estate brokers in the next section. One of these scripts suggests the best answers to common objections. Please continue reading to learn more.
6. Technology
Use technology like CRMs and automation tools to handle and track the process of cold calling. Some of the recommended and essential tools for real estate representatives are:
- CRM: It helps realtors organize, track, and manage leads efficiently.
- Call Automation and Dialers: It can automate the process of dialing numbers.
- Call Recording Tool: Calls can be recorded for later review.
- Data Analytic Tool: It provides realtors with valuable insights.
7. Keep It Short
You need to keep your cold callings short in order to show your professionalism. Even prospects who are not busy are mostly not interested in engaging in a long conversation with someone they don’t know.
You should respect their time and just state the essential points quickly. In this way, you reduce the risk of rejection.
8. List the Values
Real estate agents should list the values they provide for prospects on cold calling to build trust, brand identity, and persuade leads to work with them.
Also it helps differentiate the realtor from competitors. It highlights what makes their services unique and why prospects should choose them over others.
9. Listen and Let Leads Talk
If you listen attentively to the prospects on cold callings, you find their preferences, needs, and pain points and collect valuable data.
Moreover, when leads feel heard and understood, they are more likely to view the realtor as genuinely interested in helping them rather than just making a sale.
When leads are given the opportunity to express themselves, they may become more engaged and interested in the conversation, which can lead to better outcomes.
Key Takeaways
This article investigates the best tactics helping real estate agents in their cold calling efforts and investment to reduce their fear and stress and help them make the most of time and resources. They are the best solutions to enhance the conversion process in the sales funnel.
Moreover, various real estate cold calling scripts for different scenarios were written in detail. These cold calling scripts for real estate help realtors to remain calm, focused, and purposeful while talking with prospects on the phone. Check them one by one and remember that this article is updated regularly and new scenarios will be added soon!
FAQs
1. What is a cold lead in real estate?
A cold lead in real estate is a potential customer who has shown little or no interest in selling, buying, or renting a home.
2. What is the best time to cold call real estate leads?
Late morning (10 AM to 12 PM) and early Afternoon (1 PM to 3 PM) are the best times to cold call real estate leads.
3. How do you write a cold call script for real estate?
To write a cold call script for real estate, it’s recommended to research the lead and write the script based on the needs, interests, and preferences of the prospect. You can benefit from the free scripts gathered in this article.
4. What is the conversion rate for cold calls in real estate?
The conversion rate for cold calls in real estate is between 1% to 3% on average.