With the golden quarter on the horizon, top marketers are busy preparing to finalize their strategies for one of the most significant retail events of the year: Black Friday 💣
Curious to know how to turn this Black Friday into your biggest profit-making event yet❓
╰┈➤ You came to the right article. ✔️
In this blog post, I’ll share seven expert, tried-and-true tips and tricks for running successful Black Friday sales that have worked time and again for professional marketers. These will help you make the most of this golden opportunity.
So, stay tuned. 👀
Why Black Friday is a Goldmine for Businesses
Black Friday isn’t just the biggest shopping day of the year—it’s a battlefield where businesses fight to capture eager shoppers’ attention (& wallets). ⚔️
This annual shopping event has become a crucial and unique opportunity for businesses to boost revenue, find new prospects and customers, and gradually strengthen their market presence.
The numbers speak for themselves. ⬇️⬇️⬇️
Black Friday sales have grown significantly over the past decade, with online sales reaching an all-time high. According to market analysis by CNBC, in 2023 alone, U.S. Black Friday online sales hit a record-breaking $9.8 billion, representing an impressive 7.5% growth from the previous year. Forecasts suggest that the number will continue to rise in the future years.
👉🏼 The bottom line is that Black Friday is not just about immediate sales; it’s an outstanding opportunity for businesses to build brand loyalty and re-engage customers well into the future.
Just keep in mind that the stakes are high, but for businesses that are ready to implement proven, innovative, and creative strategies and seize the moment, Black Friday can truly be a goldmine.
7 Black Friday Tips to Get a Week’s Worth of Sales
You’ve surely come across countless proven tips on how to drive your Black Friday sales before you got here.
The best practices and tips here are based on the answers given to the million-dollar question: ❝What makes customers buy on Black Friday?❞
As such, I’m going to walk through real and expert things that draw customers. So, let me say right off the bat.
Tip #1. Start Early Access with a Pre-Black Friday Teaser Campaign
Build a targeted early access email list by starting a pre-Black Friday campaign. A targeted early access list consists of first subscribers who will have first access to your Black Friday deals through email campaigns.
Here is an example of one such pre-Black Friday promotion campaign from Game 👇🏼
To get more emails and build your targeted email list, try beginning a special popup campaign a week or two in advance. The popup creates a forecast by giving subscribers early access to deals, discount codes, offers, etc.
Tip #2. Create an Irresistible, Limited-Time (Hourly) Deal
For the success of Black Friday sales, there’s no better way to limit the availability of a FOMO (fear of missing out) sense for subscribers.
Since hourly transactions are only applicable for a particular period, customers cannot resist tempting offers and are quickly encouraged to make decisions.
Accordingly, make a special campaign with a new deal per hour on Black Friday.
The deal of the hour can be anything, such as free gifts, VIP discounts, product category discounts, or anything else. 🎁
This way, you can craft a countdown timer for any page of your website to increase the sense of urgency.
Countdown timers are a wonderful way to communicate instantly for limited-time deals.
Here’s an example of an hourly Black Friday deal created 👇🏼
Tip #3. Make It Easy to Shop from a Mobile Device
💡 One key point: Black Friday shopping doesn’t just happen in brick-and-mortar stores.
According to a US National Retail Federation (NRF) report ➜ 40.5 million people shopped online using mobile devices, and about 44 million consumers used desktops or laptops on Black Friday in 2023. A study also found that over 79% of Black Friday Cyber Monday (BFCM) e-commerce traffic came from mobile devices in 2023 (Salesforce).
Since most people have mobile internet access, make sure your website design is mobile-friendly and easy to navigate. 📱
Try to design fewer steps for mobile shoppers to purchase and provide clear, mobile-optimized payment options.
Another important thing is to test your mobile e-commerce website before Black Friday so that you have enough time to address shoppers’ problems and challenges.
Tip #4. Craft a Dedicated Black Friday Landing Page, and Keep It Up to Par
Design a dedicated page specifically to promote your Black Friday deals. This will help you focus on them and make it easier for potential customers to find your products.
No matter how much you think the dedicated landing page is well-equipped for dealing with the shopping rush, it doesn’t hurt to test it. To create a dedicated Black Friday landing page that works well, follow these killer tips ⤵️
- Provide high-quality images & tutorial videos of your products.
- A clear and concise headline that highlights your Black Friday deals.
- Choose a short & sweet, and compelling headline that highlights your Black Friday deals.
- Build a list of your Black Friday deals based on organized categories.
- Add a clear, actionable Call-to-Action (CTA) with a distinct color & font.
- Consider an AI-powered chatbot that makes purchase suggestions based on prospects’ browsing history.
- Make sure your dedicated landing page can handle the increased traffic.
- Utilize a reliable and fast web hosting provider.
- Design a user-friendly layout with intuitive navigation.
- Use the Google PageSpeed Insights to test your landing page’s speed & performance.
Here’s one example of a Black Friday landing page created by Hostinger 👇🏼
Tip #5. Promote Your Sales on Social Media
Social media platforms are an easy, fast, and hassle-free way to reach a wide target audience and promote your Black Friday sale.
Studies reveal that over 53% of American buyers take advantage of social media to shop during sales holidays like Black Friday. 🌐
In the days leading up to Black Friday, post teasers and sneak peeks of your deals on LinkedIn, Facebook, TikTok, or Instagram Stories.
Meanwhile, don’t forget to use relevant hashtags to reach more potential customers.
Additionally, you can run polls, contests, or giveaways on social media a week before Black Friday to build excitement and engagement.
You can also include a countdown timer in your posts or stories. ⌛
Furthermore, partner with relevant influencers in your industry to promote Black Friday deals & give credibility to your offers.
Here’s an example of one such Black Friday social media post from CUFinder 👇🏼
Tip #6. Overcome Common Pitfalls in Black Friday Campaigns to Stand Out
Unfortunately, not all businesses succeed in capitalizing on Black Friday’s tremendous potential. That’s why they fall into common pitfalls that prevent their Black Friday campaigns from being effective.
To help you avoid these challenges, some of the most common mistakes businesses make during Black Friday are mentioned in the infographic below. 👇🏼
🌟 Bonus Tip. Turbocharge Your Email Marketing Campaigns with a Verified & Accurate Email List
To maximize your Black Friday campaigns, the quality and accuracy of your email lists are very important to make or break your email campaigns.
Gone are the days of chasing dead-end contacts or wasting time on potential customers.
To get high-quality and verified data, you should use the right email lead generation tools like CUFinder.
Using email finder and email verification tools can help businesses strengthen their database of email addresses by providing precise and authentic leads.
How CUFinder Can Help You Crush Black Friday Goals
CUFinder is an all-in-one lead generation and enrichment platform well-known in the email marketing world.
With CUFinder, your marketing and sales team has access to a far-reaching database of companies and professionals. This allows you to connect with the right people at the right time.
With enriched and verified contact details, including emails, phone numbers, social media profiles, and more, you can make sure your Black Friday campaigns are laser-focused, drive engagement, and increase ROI.
🎯 Why to Choose CUFinder
- High-quality and accurate Data (over 98% accuracy)
- Global & vast reach with 260+M companies & 419+M contacts
- Ease of use, CSV export, and CRM integration
- 24/7 customer support, training, and tutorials
- Access to 180+M verified emails, 452+M phone numbers, and 1+B social media profiles
- Free email verification tool, free Chrome extension, and API
- Transparent, flexible, and affordable pricing plans
🔥 Make this Black Friday your best yet with our special deal 🔥
👉 Don’t miss out—visit now
FAQs
1. What is Black Friday Cyber Monday (BFCM) in business?
BCFM refers to the four-day weekend over Thanksgiving. It includes two popular shopping days, Black Friday and Cyber Monday. BFCM is known for offering significant discounts and promotions.
2. Is it better to go shopping before or after Black Friday?
Since many businesses start their Black Friday sales early, it’s a good idea to shop before Black Friday to find the best deals and products you want.
3. How long do Black Friday sales last?
The Black Friday 2024 sale will kick off on Friday 29 November. The deals will end on Cyber Monday on December 2. Simply put, it takes a full four days.
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