Google Business Profile (GBP) — formerly known as Google My Business (GMB) — is a free business listing tool by Google that allows companies to manage how they appear in Google Search and Google Maps. It includes essential details like business name, address, phone number, hours of operation, website, photos, and customer reviews.
For B2B and local-facing companies alike, a Google Business Profile enhances search visibility, trustworthiness, and click-through rates, while also acting as a source of structured company data.
What Is a Google Business Profile?
A Google Business Profile is an official, verified listing created by a company to appear in:
- 🔍 Google Search results
- 🗺 Google Maps
- 📱 Local search (mobile + voice)
It provides both users and Google’s algorithms with accurate, up-to-date information about the business. A GBP acts as a mini-website + directory listing + review hub — all hosted within Google’s ecosystem.
For businesses of all types, a properly optimized GBP is foundational for online discoverability and local SEO success.
Core Information Included in a Google Business Profile
| Field | Description |
|---|---|
| Business Name | Official name or trade name |
| Address | Physical location (must be verifiable) |
| Service Areas | Cities or regions served |
| Phone Number | Primary contact number |
| Website URL | Link to business website |
| Business Hours | Operating days and times |
| Google Maps Pin | GPS location and route integration |
| Business Description | Short overview of services/products |
| Categories | Primary and secondary business types |
| Photos & Videos | Logo, team, location, services, etc. |
| Customer Reviews | Public ratings and feedback |
| Posts | Announcements, promotions, blog-style updates |
| Q&A Section | Publicly asked and answered questions |
| Appointment Booking Link | Integration with calendar or form tools |
Why Google Business Profile Matters in B2B
While most commonly associated with local storefronts or service businesses, GBPs are increasingly relevant in B2B marketing, SaaS, lead generation, and reputation management.
Here’s why:
- 📍 Boosts local visibility (especially for co-working-based companies, consultancies, and agencies)
- 📊 Improves CTR in branded search results
- 📬 Enhances contact legitimacy for phone/email lookup
- 🌟 Drives review-based trust signals
- 🧠 Adds structured data for B2B enrichment and scraping
Even if your company is not walk-in or location-based, having a verified Google profile builds trust, SEO equity, and conversion readiness.
How Google Business Profile Works
- 🧾 Claim your profile (or create a new one) at google.com/business
- ✅ Verify your business via phone, email, or postcard
- ✍️ Add key information: name, address, hours, categories
- 🖼 Upload visuals: logo, team photos, location shots
- 🌟 Collect reviews from clients or customers
- 🔁 Keep info updated and use posts to engage your audience
Example: Google Business Profile for CUFinder
Business Name: CUFinder
Category: B2B Data Provider / Lead Generation Service
Address: [Dubai Tech Hub Address]
Phone: +971-xxx-xxxx
Website: https://cufinder.io
Description: CUFinder provides verified contact and company data for B2B sales, marketing, and enrichment workflows.
Reviews: ★★★★★ 4.9 rating from 45 clients
Photos: Office, team, data platform screenshots
Google Business Profile vs Company Website
| Attribute | GBP | Company Website |
|---|---|---|
| Control | Limited (Google’s layout) | Full control |
| SEO Authority | Instant index, Google-backed | Organic growth over time |
| Conversion Rate | High for direct/local searches | Higher for long-tail and funnel pages |
| Trust Signals | Reviews, Maps presence | Case studies, demos, testimonials |
| Speed to Setup | Minutes | Days to weeks |
Best practice: use both. GBP boosts discovery; your website converts and educates.
CUFinder and Google Business Profiles
CUFinder helps you leverage GBP data at scale in B2B workflows:
- 🧠 Enrich CRM records with verified business listings
- 🔍 Lookup a company’s location, phone, hours, and online presence
- 📥 Verify if a lead has an active GBP (a trust signal)
- ⚙️ Segment targets by geography + category + review score
- 💬 Automate follow-ups post-review submission or interaction
CUFinder can extract, structure, and enrich GBP data across millions of business profiles, supporting sales, RevOps, and marketing strategies.
Business Benefits of a Well-Optimized GBP
- 📈 Rank higher in local packs and Google Maps
- 🧠 Win buyer trust with positive reviews
- 🕐 Keep leads informed about hours, contact info, and service areas
- 📷 Showcase credibility with photos and videos
- 📝 Answer questions before prospects even contact you
- 🔁 Update changes in real time — no dev needed
How GBP Supports B2B SEO Strategy
- 🌍 Improves local relevance in B2B SaaS (esp. hybrid/remote teams)
- 🔗 Creates high-authority citations for brand SEO
- 🔍 Increases CTR with reviews and phone visibility
- 🧩 Feeds into structured data (NAP – Name, Address, Phone)
- 📌 Anchors knowledge panel and brand box in Google results
GBP for Remote or Service-Based Businesses
Even without a physical storefront, remote and SaaS companies should still:
- 📬 Use a verifiable business address (coworking, HQ, virtual office)
- 🌐 Select accurate categories (e.g., “Marketing Agency”, “Software Company”)
- 📸 Upload digital product photos, dashboard previews, or founder headshots
- 💬 Ask for reviews from partners, consultants, or users
- 📍 Enable service area settings (to show coverage across regions)
Many B2B businesses now use Google Business Profile not for foot traffic, but for brand presence, credibility, and indexing.
Cited Sources
- Wikipedia: Google Business Profile
- Wikipedia: Search engine optimization
- Wikipedia: Business directory
- Wikipedia: Local search (Internet)
Related Terms
FAQ
What is a Google Business Profile?
It’s a free business listing on Google that shows your company’s name, address, contact info, reviews, and photos in Google Search and Maps.
Is Google Business Profile only for local businesses?
No. B2B and remote-first companies can also benefit by building trust and brand authority through verified listings.
What does a complete GBP include?
Name, category, website, phone number, hours, location, photos, reviews, and more.
Can I use GBP for a SaaS business?
Yes. Many SaaS and lead gen companies use GBP to validate legitimacy and capture branded search traffic.
How does CUFinder use GBP data?
CUFinder enriches lead and company records with location, hours, reviews, and contact details pulled from Google Business Profiles.