Firmographics are the descriptive attributes of businesses used to segment, analyze, and target B2B markets. Similar to demographics in consumer marketing, firmographics help sales and marketing teams categorize companies based on characteristics such as industry, company size, revenue, location, and structure — enabling more accurate targeting and personalization.
What Are Firmographics?
Firmographics refer to company-level data points that describe the nature and structure of a business. These data attributes are commonly used in B2B segmentation, lead scoring, and ideal customer profile (ICP) development.
By understanding firmographic characteristics, marketers and sales professionals can identify high-value accounts, tailor their messaging, and improve conversion rates by targeting companies most likely to benefit from their solution.
Common Firmographic Attributes
- 🏭 Industry / Sector: What type of business it is (e.g., SaaS, manufacturing, education)
- 👥 Company Size: Measured by number of employees
- 💰 Revenue: Annual income or financial size
- 🌍 Location: Country, city, or region of operations
- 🧱 Company Type: Public, private, nonprofit, startup
- 🗂️ Organizational Structure: Number of departments, subsidiaries, or locations
How Firmographics Are Used
- 🎯 Account Targeting: Prioritize companies that fit your ICP
- 📊 Market Segmentation: Break down audiences for more relevant messaging
- ⚙️ CRM Enrichment: Fill in missing firmographic fields for better scoring
- 🤖 Predictive Analytics: Use firmographics in AI models for lead prioritization
- 🔁 Personalized Campaigns: Tailor content by company size or industry
Firmographics vs Demographics
| Category | Firmographics (B2B) | Demographics (B2C) |
|---|---|---|
| Entity Type | Company or organization | Individual consumer |
| Attributes | Industry, size, revenue, structure | Age, gender, income, location |
| Use Case | B2B segmentation and targeting | B2C marketing and personalization |
Firmographics with CUFinder
CUFinder provides firmographic enrichment at scale, allowing users to filter and identify companies based on industry, size, location, and more. This enables precise lead generation, segmentation, and personalization for B2B campaigns.
Cited Sources
- Wikipedia: Firmographics
- DBpedia: https://dbpedia.org/page/Firmographics