Get the Gold Medal with a Good B2B Database Marketing

It’s a fact that businesses that have a good B2B database and use it correctly have better sales productivity. 👈🏽 This sentence is enough to explain the importance of B2B databases.

• What Is Database Marketing and Why Does It Matter?
• The Things You Need to Build a B2B Database
• The B2B Database Alphabet
• Conclusion
• FAQs

For a long time, databases were no longer just a beautiful and fancy word but the lifeblood of modern businesses. A database is not just a place to store your customer information; you can use it to set strategic plans, get better leads, create agents, etc.

With this targeted method, in addition to increasing efficiency, you also align the members of the marketing and sales teams with the company goals to achieve higher income in a shorter period.

In this article, we want to give you a comprehensive view of the database both marketers will review and give a practical view to CRM managers.

What Is Database Marketing and Why Does It Matter?

Database marketing is a form of direct marketing that collects information such as name, email address, location, job position, contact data, etc. These insights are analyzed to improve and enhance marketing, customer experience, customer support, etc.

In the past decades, marketers gathered data through offline methods like surveys, brochures, catalogs, and other traditional methods, which have long worked. But guess what? Customers’ behavioral patterns changed over time, and so did the database-making methods. 

Today’s marketers have more access to customer information than ever, so databases have become so important again. It’s all about using this information to craft marketing messages that better appeal to customers (both potential and current).

Today’s consumers expect a personalized experience with your brand. To deliver this, marketers need an overview of every customer at every access point. Only then can they understand the customer journey and engage them meaningfully.

The Things You Need to Build a B2B Database

Building a B2b database is like designing a roadmap for your business. You need to know where to start and where you are going. You need reliable and precise information sources to enrich your B2B database and get the most out of your data. Let’s elaborate below. 

➤ The Hidden Treasure Troves

First, you have to know where to find the data you need. It is a big, wild world out there, and you can easily get lost if you don’t know where to look. 

➤ Company Websites

They are the first place to look. The data collected from these websites is usually reliable and precise. Look for the “About Us,” “Contact,” and “News” sections. They usually contain contact data, information about company leadership, policies, and the latest company news. 

➤ Industry Report

They are usually filled with valuable insights and data. They can include market analysis, the latest trends, company overviews, and specific data. I suggest subscribing to industry journals and/or buying comprehensive market research reports. 

➤ Social Media

Never underestimate the power of platforms like YouTube, Instagram, X, etc. Many companies share their latest news on these platforms, and you can find major players, learn about the latest trends, and discover emerging companies. This is especially true for LinkedIn, where you can gather data about companies, their employees, recent hires, etc. It would help to have a good Chrome extension for this matter.

➤ Public Databases and Directories

You can also use directories and websites like CUFinder to get data on businesses and people. Of course, other resources like government databases, chambers of commerce directories, and business association lists exist. But it is smarter to use the shorter and easier way, right?

➤ Trade Shows and Conferences

Last but not least, the source is attending trade shows and conferences. You can directly contact the companies and industry leaders at these events. Collecting business cards, attending presentations, and participating in workshops can provide direct insights into companies and industry trends. 

The B2B Database Alphabet

It is perfect to have millions of data, but it is worth nothing if they are not qualified. Let us learn database alphabets.

✔️ Accuracy

It is the first letter in the database alphabet. Data precision can prevent many problems, such as wasting time, budget, and energy on the wrong leads, not to mention the legal troubles you can get into. 

✔️ Appending Missing Data

Well, creating a perfect B2B database is not a one-day process! You probably felt that some part of the data you needed was somehow missing at the time. Make sure to use tools like CUFinder to find these missing data. You can always connect your CRM to CUFinder for an automated process of finding and correcting missing data. 

✔️ Consistency

Make sure the data formats are all the same in your B2B database. This will ensure a professional, clean database and make managing it much easier. 

✔️ Consent Data Stream 

You must ensure that new leads keep entering your CRM and that old data are excluded daily. Add data like company size, industry, revenue, and social media profiles of your targets for personalized marketing. Now, you can tailor much better marketing strategies. 

✔️ Reliability

You need to ensure your data sources are reliable since companies keep changing their data, from the employees who leave or get hired daily to their budget. Also, people might move to new cities, change their jobs, change their contact data, etc., every day. Since keeping your database updated is crucial, you must ensure its reliability. 

💡 The Pro Tip

If you want to learn more about building a better B2B database, download and read our FREE eBook:

“Who Moved My B2B Database?”

This eBook is suitable for anyone who wants to obtain a technical view of a B2B database and learn the strategies of this term. Whether you are a beginner or a seasoned pro, you can use the insights of this eBook.  

Conclusion

B2B databases are a much bigger concept than what you just read. There are thousands of articles (if not millions) about them on the internet and in different languages. Still, no one can fully understand the B2B database marketing concept, and no one can claim to know all its potential. We are still exploring it. If you want to join us on this journey, keep an eye on CUFinder’s company database. 

FAQs