Do you have numerous paying customers and are looking for ways to generate new leads from these satisfied old customers? If yes, this guide is the best solution, offering the best 6 ways to generate leads from existing customers based on your targets.
These B2B lead generation strategies represent the most effective steps to maximize the returns on your time, resources, and efforts.
1. Referrals Programs
Satisfied regular customers are the best way to advertise your products or services to their friends, colleagues, connections, or relatives. When people hear the positive features of your products from a person rather than you yourself, they trust you more and are eager to search for your business. This is an effective lead generation strategy.
You need to build the most of the positive experiences of old customers to attract new leads. But how? You have several ways to encourage existing customers to offer your brand to others.
You can offer discounts, rewards, or free trials to existing customers if they offer your products to others. You can give them referral codes or links to track the process. You can promote this referral program via social networks, email campaigns, website banners, etc. When the referral program is completed, the existing customers will get their rewards as promised.
Referral programs are a win-win for businesses and customers alike. Your business finds new leads with the help of the existing customers, and the old customers get discounts, free trials, or rewards. Isn’t it satisfying?
2. Discounts for both Existing and New Leads!
I like discounts, what about you? I think we all love discounts! Isn’t it a good way to encourage new leads to buy from us? You can offer discounts or rewards to both existing customers and new sales leads. You can offer a referral code, and if both the existing customer and the new lead purchase from your brand, you give them discounts or rewards.
This method has two positive outcomes:
- You make your existing customers loyal to your brand by getting a discount and buying a new product another time.
- You find a new customer who is attracted by a gift and is more likely to buy from you in the future.
3. Identify Ideal Customers
Each brand has customers who are very loyal and have genuine enthusiasm for your business. They are the best choices for referral programs. These existing customers advertise your brand even without any discounts or gifts!
It is important to find these loyal customers and encourage them to refer just by communicating with them, sending them birthday gifts, sending congratulatory messages for various situations, etc. They help customers feel valued and trusted, encouraging them to recommend your business to others.
4. CRM
You should have a Customer Relationship Management (CRM) service, like HubSpot, Salesforce, SalesLoft, Zoho, Copper, Close, Outreach, Pipedrive, etc., to record the data of your existing customer and add the information of new leads. Without a CRM, you cannot track and manage leads.
Customer Relationship Management helps businesses understand the origin of new leads, linking them back to their respective old leads. Thereby, they facilitate a clear understanding of sales, marketing, and lead generation strategy.
5. Ask for a Testimonial
You can ask old customers to publish testimonials about your brand on various chosen websites, and if they do it, you can provide a discount, free trial, or gift for them.
Their testimonials can attract many visitors, and this is an easy method of finding new leads. For instance, you can ask your existing customers to share their testimonials on G2 (the most reliable business software and services reviews website). They can send screenshots of their review via email and get their discounts, free trials, or gifts immediately. Even your customers can share their reviews on Amazon, Alibaba, AliExpress, Capterra, etc., to get your rewards.
6. Friendly Tone
Keep your tone friendly in all of your conversations with the customers. It can encourage both the existing old customers and new leads to buy from you.
Maintaining a friendly tone in all your interactions with customers is key. It not only fosters a positive relationship with existing clients but also encourages new leads to choose your business. Friendly communication builds trust and rapport. It makes customers more likely to buy from you.
CUFinder – Your Ultimate Solution to Finding New Leads
In addition to the mentioned ways for finding new leads, we want to introduce a modern, robust technology that can find as many leads as you wish in no time and effortlessly.
CUFinder is a lead generation and business data platform designed to find new leads automatically in seconds. It has a prospect engine with two main services:
- Company Search: It finds the list of relevant companies with their contacts and details based on the selected search parameters instantly.
- Contact Search: It finds the list of relevant employees and decision-makers with their contact data and details based on the selected search parameters in seconds.
CUFinder offers +98% data integrity and precision. It uses the latest AI verification algorithms to check the accuracy of the contacts. It updates the database every month to find outdated data and replace it with new, accurate data. Job changes and the data of retired people are updated monthly.
It has a complete database with profiles of over 262 million companies and over 419 million individuals from all over the world. CUFinder covers over 430 industries and companies of all sizes, from small to medium-sized and large. It has an advanced filtering system through which data gathering and search is easy and quick.
CUFinder has an easy-to-use dashboard that responds to both single and bulk requests. Whether you search for a certain company or a group of businesses, there is no difference; CUFinder supports both of them fast.
Moreover, CUFinder integrates with various Customer Relationships Management systems (CRMs), Spreadsheets, and automation services, including HubSpot, Salesforce, SalesLoft, copper, Close, Outreach, Pipedrive, Airtable, Zoho, Zapier, Google Sheets, etc. for smooth data transfer.
Final Reflections
This article investigated various methods available for generating new leads from existing customers, including referral programs, testimonials, discounts, CRMs, etc. Each of these methods can assist you in finding new leads with the help of your loyal old customers.
In addition to these 6 ways to generate leads from existing customers, CUFinder was also introduced as a lead generation strategy and business data enrichment platform that is perfect for discovering new leads in bulk and in the shortest possible time. Using all these methods together can help you stand out in prospecting and increase your chances of success!
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